{"id":9750,"date":"2015-07-16T15:33:56","date_gmt":"2015-07-16T22:33:56","guid":{"rendered":"https:\/\/dev-crowdcontent.com\/?p=9750"},"modified":"2018-07-24T08:17:48","modified_gmt":"2018-07-24T15:17:48","slug":"engaging-writing","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/resources\/writer\/university\/ebooks\/engaging-writing\/","title":{"rendered":"Engaging Writing"},"content":{"rendered":"

Engaging Writing<\/h2>\n

Have you ever fallen asleep while reading? Unless you were incredibly exhausted, I bet the book you were reading was boring.<\/p>\n

So instead of paying attention, your brain decided, \u201cThere\u2019s nothing interesting here. I think I\u2019ll go to sleep instead\u201d.<\/p>\n

You don\u2019t want anyone falling asleep while reading your ebook, so you need engaging writing. Here’s how.<\/p>\n

1. Tone<\/h3>\n

In general, you should write your ebook the same way you blog — conversationally<\/strong>. Be humorous. Keep your sentences short and use informal language.<\/p>\n

As always, you must know your audience before you pick your tone.<\/a> If you\u2019re writing a specialized ebook for experts, your language will be different than if you\u2019re writing an general introductory ebook.<\/p>\n

2. Examples and Anecdotes<\/h3>\n

Facts show that you\u2019ve done your research and give you credibility, but they lack personality. Peppering your writing with examples and anecdotes combats the tedium of plain facts.<\/p>\n

Maybe you want to start each chapter with a story that hooks your readers. No matter what format you choose, be sure to distribute your examples evenly. <\/strong><\/p>\n

It\u2019s fine if one chapter has two stories and another has one, but don\u2019t put three examples in one chapter and none in another.<\/p>\n

3. Exercises<\/h3>\n

The best way to engage your readers is by making them active participants. Give them something to do other than just read.<\/strong> If you\u2019re writing a how-to guide, this step should be easy.<\/p>\n

If your book is informational, think about how you could turn it into a how-to. What steps will help your readers digest the information? If you\u2019ve got enough exercises, include on per chapter.<\/p>\n

If you don\u2019t have enough for that, put them in an appendix at the end of your book and reference them in your text.<\/p>\n

Learn More:<\/p>\n