{"id":9416,"date":"2015-05-28T17:13:48","date_gmt":"2015-05-28T17:13:48","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=9416"},"modified":"2024-04-04T08:11:58","modified_gmt":"2024-04-04T08:11:58","slug":"email-drip-campaigns-wow-beyond-website-content","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/email-drip-campaigns-wow-beyond-website-content\/","title":{"rendered":"Email Drip Campaigns: How to Wow Beyond Website Content"},"content":{"rendered":"<p><span style=\"line-height: 1.6em;\">Website content explains subjects not likely to change, like your products or services, while social media keeps your audience engaged long enough to click a link.\u00a0<\/span><\/p>\n<p><strong>Don&#8217;t you want a deeper, more meaningful connection with your clients, prospects, and fans?<\/strong><\/p>\n<p>An efficient way to forge this connection without tying up all of your resources is drip marketing.<\/p>\n<p>Because you can create drip campaigns for different customer personas at different stages of the purchase process, targeting customers with relevant messaging directly in their inbox boosts your content&#8217;s priority.<\/p>\n<h2>Craft Your Message for People<\/h2>\n<p>Forget search engines and SEO for a minute &#8212; it&#8217;s all about <a href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/5-simple-tips-to-create-quality-content-people-want-to-read\/\">reaching people<\/a>. Are you vying for the attention of C-suite execs or reaching out to single moms?<\/p>\n<p>Depending on your audience, brand messaging in a drip campaign can vary greatly while retaining the following qualities:<\/p>\n<ul>\n<li><strong>Purpose. <\/strong>While a drip campaign may only consist of 3 well-timed emails, it must have a well-defined purpose. What <em>should <\/em>your reader do after opening the email?<\/li>\n<li><strong>Connection. <\/strong>Words mean more than you might think. A simple greeting,\u00a0short purposeful statement, and invitation to act may be all it takes for a reader to learn more.<\/li>\n<li><strong>Call to action. <\/strong>Should your viewer head to your blog, sign up for an offer, or write you back? Whatever your call to action, make sure it&#8217;s easy to complete.\u00a0<span style=\"line-height: 1.6em;\">Anything more than a step or two might decrease your overall response rate.<\/span><\/li>\n<\/ul>\n<p>From including interactive elements to tweaking landing page design, developing a cohesive campaign ensures you<strong> take advantage of each and every opportunity to &#8220;wow&#8221; your reader.<\/strong><\/p>\n<h2>Content: The Heart of Your Drip Campaign<\/h2>\n<p>Despite rumors of <a href=\"https:\/\/venturebeat.com\/marketing\/2015-the-year-marketing-automation-finally-catches-on\/\">marketing automation taking over<\/a>,<strong> there remains a very real, human element to marketing communication and it rests in your content<\/strong>.<\/p>\n<p>Unlike creating website content, drip campaign messages need to be short, on-brand, and speak directly to their pain points.<\/p>\n<p>Answer the following questions and share with your team before launching a drip campaign:<\/p>\n<ul>\n<li>Which emotions or thoughts will this message evoke when read?<\/li>\n<li>What barriers and challenges is the reader facing?<\/li>\n<li>What solutions are offered by my brand?<\/li>\n<\/ul>\n<p>Communicating the answers to your content creation team is crucial to building an effective email drip campaign.<\/p>\n<p><em>Have you had success with drip campaigns?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website content explains subjects not likely to change, like your products or services, while social media keeps your audience engaged long enough to click a link.\u00a0 Don&#8217;t you want a deeper, more meaningful connection with your clients, prospects, and fans? An efficient way to forge this connection without tying up all of your resources is [&hellip;]<\/p>\n","protected":false},"author":239,"featured_media":9425,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email Drip Campaigns: How to Wow Beyond Website Content - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"Take brand awareness and engagement to a new level with email drip campaigns designed to keep your reader&#039;s attention better than website content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/email-drip-campaigns-wow-beyond-website-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email Drip Campaigns: How to Wow Beyond Website Content - 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