{"id":9347,"date":"2015-05-22T17:14:28","date_gmt":"2015-05-22T17:14:28","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=9347"},"modified":"2021-05-13T11:13:54","modified_gmt":"2021-05-13T15:13:54","slug":"facebook-instant-articles-mean-strategy","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/facebook-instant-articles-mean-strategy\/","title":{"rendered":"Facebook Instant Articles: What Does It Mean for Your Strategy?"},"content":{"rendered":"

\"Facebook<\/p>\n

Just when you think you\u2019ve figured out how to make Facebook\u2019s News Feed algorithm work for your business, the social media giant shakes things up.<\/p>\n

Facebook has recently unveiled Instant Articles<\/a>,<\/strong> and marketers are trying to decide how this is going to affect their content writing strategy.<\/p>\n

This new feature, which allows publishers to post articles directly to the site\u2019s newsfeed, has two stated purposes:<\/p>\n

    \n
  1. \n\t\tTo create a faster reading experience for mobile users<\/li>\n
  2. \n\t\tTo introduce a suite of immersive features, such as auto-play video clips, audio clips, interactive maps and more<\/li>\n<\/ol>\n

    Instant Articles is currently open to only a handful of large publishers, such as The New York Times, National Geographic and BBC News. While we don\u2019t yet know if this feature will eventually be available to content marketers, it\u2019s still a good idea to make sure that your content writing strategy adapts to the changes<\/strong>.<\/p>\n

    \n\tTaking Content to the Next Level<\/h2>\n

    The most obvious way that Instant Articles will impact online marketers is by setting a high expectation for content quality. While faster load times will certainly be appreciated by readers\u2014after all, they\u2019re scoring about 8 more seconds of productivity for each article they read\u2014the interactive features will be what steal the show.<\/p>\n

    Publishers are now able to integrate tilt-able images and videos, interactive maps and auto-play video clips into their content.<\/strong><\/p>\n

    Each article can offer its readers a rich and immersive reading experience right on their mobile device.<\/p>\n

    \n\tKeeping Up<\/h2>\n

    Even if Facebook never allows content marketers to take advantage of Instant Articles, you should still be asking yourself how your content writing processes can evolve to provide an outstanding reading experience.<\/p>\n

    What can you do to build your social media presence<\/a> and effectively compete for readers\u2019 attention?<\/strong><\/p>\n