{"id":9188,"date":"2015-05-12T18:00:56","date_gmt":"2015-05-12T18:00:56","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=9188"},"modified":"2023-12-14T06:19:58","modified_gmt":"2023-12-14T11:19:58","slug":"secret-brand-success-youtube","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/secret-brand-success-youtube\/","title":{"rendered":"The Secret to Brand Success on YouTube"},"content":{"rendered":"

As video marketing continues to take the lead in the realm of content marketing, it\u2019s interesting to learn that many brands haven\u2019t quite mastered the potential of YouTube content marketing.<\/p>\n

This social media giant has 1 billion monthly users<\/a> worldwide, generating billions of views on a daily basis. Let\u2019s not forget that these page views likely include unregistered users as well.<\/p>\n

Video Marketing and YouTube Stats<\/h2>\n

According to statistics, YouTube is the second favorite search engine in the world and 50% of its users spend their time viewing business related videos at least once per week.<\/p>\n

Every year, the hours that people around the world are spending watching videos on YouTube, increases by an astounding 50%.<\/p>\n

With 75% of site users clicking through video links to visit company websites<\/strong> following a successful video, you can\u2019t go wrong by attempting to leverage the potential here.<\/p>\n

The Problem \u2013 Not Enough Views<\/h2>\n

With all of this good news, what\u2019s the problem?<\/p>\n

The bad news is that while businesses have increased their video uploads, monthly views are not looking good. In fact, 50% of brand videos receive less than 1000 views. This equates to a complete waste of time and money on the part of the marketers.<\/p>\n

It\u2019s All about the Content<\/h2>\n

To find YouTube content marketing success, you do not need to create a viral video. <\/strong><\/p>\n

Consider your content approach carefully. Many brands are finding success with the creation of a specific content approach: hero content, hub content, and hygiene content<\/a>.<\/p>\n

Hub video content takes the form of videos that include your key target audience\u2019s specific likes, passions, and interests. Basically, all of the things that really gets this group fired up in life. And finally, hygiene content \u2013 this type of content is your go-to guide for learning how to do something. These are the ever-popular \u201chow to videos\u201d that the world never grows bored of watching and that there always seems to be a demand for.<\/p>\n","protected":false},"excerpt":{"rendered":"

As video marketing continues to take the lead in the realm of content marketing, it\u2019s interesting to learn that many brands haven\u2019t quite mastered the potential of YouTube content marketing. This social media giant has 1 billion monthly users worldwide, generating billions of views on a daily basis. Let\u2019s not forget that these page views […]<\/p>\n","protected":false},"author":215,"featured_media":9191,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nThe Secret to Brand Success on YouTube - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"Discover brand success on YouTube by tapping into the secret of creating content that generates interest and generates page views.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/secret-brand-success-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Secret to Brand Success on YouTube - 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