{"id":9158,"date":"2015-05-05T19:54:46","date_gmt":"2015-05-05T19:54:46","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=9158"},"modified":"2024-04-16T11:12:19","modified_gmt":"2024-04-16T11:12:19","slug":"unique-product-descriptions-missing-components","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/unique-product-descriptions-missing-components\/","title":{"rendered":"Are Your Unique Product Descriptions Missing These Components?"},"content":{"rendered":"

They’re the stuff of nightmares for e-commerce folks: unique product descriptions. Even if descriptions are 100% original according to search engines, are they good enough to encourage a sale?<\/p>\n

Let’s face it — you’re not in the business of serving search engines.<\/p>\n

You want to build a business primed for growth, and that means nailing product descriptions.<\/strong><\/p>\n

Do your product descriptions drive purchase decisions, or drive customers away? <\/em><\/p>\n

In a previous post<\/a>, we discussed the many benefits product descriptions can have on your business, from higher search engine rankings to the establishment of a refined, cross-platform brand voice.<\/p>\n

Now it’s time to look at writing goal-focused, unique product descriptions<\/strong> your customers will find helpful. The following advice comes from our very own product description writers’<\/a> experience writing hundreds of thousands of descriptions for eCommerce sites of all sizes.<\/p>\n

Essential Elements of Every Great Product Description<\/h2>\n

Describing your product takes more than a grasp of language and grammar; it takes a determination to reach customers at a personal level, regardless of how short the interaction.<\/p>\n

Create compelling descriptions by incorporating three key elements.<\/strong><\/p>\n

Scannable Text<\/h3>\n

As customers read a page, they naturally scan it for the most important information. Likely, you did also seconds after clicking the headline.<\/p>\n

We want to make sure what we’re reading is actually useful, right? <\/em><\/p>\n

For the same reason, product descriptions must be written in a way that leads the eye to the most important information.<\/strong> Include bullets, short paragraphs<\/a>, or bold text<\/strong> to draw your reader to the best content.<\/p>\n

A Personal Touch<\/h3>\n

Everyone likes a story — particularly when they’re playing the lead role. Use product descriptions to concentrate on your customers’ needs, wants, and challenges.<\/strong><\/p>\n

How will your <\/em>product affect relationships, comfort, family life, travel, or other important aspects of life?<\/p>\n

What will be the ultimate impact on your reader? Weave storytelling into product descriptions to guide the reader’s imagination<\/a>.<\/strong><\/p>\n

The Feature-Benefit Sweet Spot<\/h3>\n

While including specifications must be done to an extent, it shouldn’t overshadow your product’s benefits.<\/p>\n

Encourage your reader to delve further into an item by suggesting uses or scenarios in which the item is indispensable.<\/p>\n

According to KISSmetrics, downplaying features in exchange for illustrative benefits is the best way to drive conversions<\/a><\/strong> with product descriptions.<\/p>\n

Are your product descriptions lacking any of these qualities?<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

They’re the stuff of nightmares for e-commerce folks: unique product descriptions. Even if descriptions are 100% original according to search engines, are they good enough to encourage a sale? Let’s face it — you’re not in the business of serving search engines. You want to build a business primed for growth, and that means nailing […]<\/p>\n","protected":false},"author":239,"featured_media":9164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n3 Key Elements All Unique Product Descriptions Share<\/title>\n<meta name=\"description\" content=\"Communicate your product's value clearly and effectively with these three must-read tips to produce unique product descriptions that sell.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/unique-product-descriptions-missing-components\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Key Elements All Unique Product Descriptions Share\" \/>\n<meta property=\"og:description\" content=\"Communicate your product's value clearly and effectively with these three must-read tips to produce unique product descriptions that sell.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/unique-product-descriptions-missing-components\/\" \/>\n<meta property=\"og:site_name\" content=\"Crowd Content - 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