{"id":899,"date":"2013-05-06T18:09:52","date_gmt":"2013-05-06T18:09:52","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=899"},"modified":"2024-04-17T14:38:12","modified_gmt":"2024-04-17T14:38:12","slug":"creating-an-effective-social-media-marketing-campaign","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/social-media\/creating-an-effective-social-media-marketing-campaign\/","title":{"rendered":"Creating an Effective Social Media Marketing Campaign"},"content":{"rendered":"<p>A recent survey of retailers found widespread disappointment over <a title=\"Why Social Media Is Important for SEO\" href=\"https:\/\/www.crowdcontent.com\/blog\/seo\/why-social-media-is-important-for-seo\/\" target=\"_blank\" rel=\"noopener\">social media marketing<\/a> and its impact on revenue. Part of the reason for the disillusionment may be a failure to be as focused as you would normally be with other marketing campaigns.<\/p>\n<p>Simply having a Facebook page or sending out a few tweets isn&#8217;t enough. If you start with a solid plan, you just might discover that social media platforms can be a valuable marketing tool.<\/p>\n<h2>Focus On a Few Select Platforms<\/h2>\n<p>If you are new to social media marketing &#8211; or if you have tried it before with less than impressive results &#8211; start by focusing on a few platforms. This makes it easier to keep up with the demand for <a title=\"Fresh, Relevant Content on Demand\" href=\"https:\/\/www.crowdcontent.com\/\">fresh content<\/a> that drives all things social. Facebook and Twitter may seem like obvious choices, but not always. Consider the potential of various social platforms before you narrow down your selections.<\/p>\n<ul>\n<li><strong> Facebook<\/strong> &#8211; With a billion-plus users worldwide, it&#8217;s hard to deny the power of Facebook in terms of the potential audience alone.<\/li>\n<li><strong> Pinterest<\/strong> &#8211; A simple &#8220;pin-it&#8221; icon works wonders for allowing customers to share your product images or post images related to your product or service. A description is required so you still have potential SEO value.<\/li>\n<li><strong> YouTube<\/strong> &#8211; In addition to being a great place to post &#8220;how-to&#8221; videos and other videos related to your business, YouTube is a very effective advertising platform.<\/li>\n<li><strong> LinkedIn<\/strong> &#8211; Designed specifically for business, LinkedIn has made several noticeable upgrades recently that make an even more effective platform.<\/li>\n<li><strong> Twitter<\/strong> &#8211; While still a popular platform, Twitter isn&#8217;t the most valuable marketing tool for business in terms of revenue generation. It is a good way to quickly engage your target audience though.<\/li>\n<li><strong> MySpace<\/strong> &#8211; Once a haven for aspiring rockers, MySpace has reinvented itself as a go-to platform for businesses &#8211; and they did a pretty good job.<\/li>\n<li><strong> Google+<\/strong> &#8211; While not that great as a social network, Google+ is a must-have when it comes to its SEO potential and new business functions.<\/li>\n<li><strong> Yelp<\/strong> &#8211; The popular online review directory presents excellent SEO opportunities; especially location-based SEO since you can add your business address to your listing.<\/li>\n<li><strong> Digg<\/strong> &#8211; Digg is especially effective for your blogs and webpages. If you add social links too, you have real marketing potential.<\/li>\n<li><strong> DeviantArt<\/strong> &#8211; While this platform is designed for users to share their art, DeviantArt works well for highly visual campaigns.<\/li>\n<\/ul>\n<h2>Have Solid Goals<\/h2>\n<p>Aimlessly diving into social media is a surefire setup for failure. Like any other marketing campaign, you have to have clear goals as to what you want to achieve. Do you want to generate buzz for a new product? Do you want to increase brand awareness? Do you to establish yourself as an expert in your field? Each of these goals involves a different approach to using social media. To paraphrase Shakespeare, a marketing campaign without focus is &#8220;full of sound and fury, signifying nothing.&#8221;<\/p>\n<p>Having a solid social media marketing plan is great, but it doesn&#8217;t mean anything if you don&#8217;t measure your results. There are plenty of metrics you can use to measure where your online traffic is coming from, including your social traffic. This gives you a chance to make adjustments and achieve your realistic marketing goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A recent survey of retailers found widespread disappointment over social media marketing and its impact on revenue. Part of the reason for the disillusionment may be a failure to be as focused as you would normally be with other marketing campaigns. Simply having a Facebook page or sending out a few tweets isn&#8217;t enough. If [&hellip;]<\/p>\n","protected":false},"author":204,"featured_media":924,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating an Effective Social Media Marketing Campaign - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"A recent survey of retailers found widespread disappointment over social media marketing and its impact on revenue. Part of the reason for the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/social-media\/creating-an-effective-social-media-marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating an Effective Social Media Marketing Campaign - Crowd Content - Blog\" \/>\n<meta property=\"og:description\" content=\"A recent survey of retailers found widespread disappointment over social media marketing and its impact on revenue. 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