{"id":8421,"date":"2015-03-19T19:40:10","date_gmt":"2015-03-19T19:40:10","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=8421"},"modified":"2023-12-13T09:50:51","modified_gmt":"2023-12-13T14:50:51","slug":"can-fresh-product-descriptions-drive-business","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/","title":{"rendered":"Can Fresh Product Descriptions Drive Business?"},"content":{"rendered":"<p>If you have any experience with online shopping, you\u2019ve probably found yourself in a situation similar to this:<\/p>\n<p>You\u2019ve found what looks like the perfect piece of furniture. You click on a link to find out more about the product and\u2026<em>nothing<\/em>. Not even the measurements.<\/p>\n<p>How likely are you to make a purchase with nothing but a manufacturer\u2019s picture for reference? Like most shoppers, you\u2019re probably not willing to roll the dice when it comes to making an online purchase.<\/p>\n<p>In a sales environment where shoppers prefer to be able to fully experience a product before making a purchase, online retailers face a unique challenge. By incorporating rich, informative product descriptions, you can:<\/p>\n<ul>\n<li><strong>Enable a potential buyer to recognize their need<\/strong> for your product or service<\/li>\n<li>Give a shopper the ability to <strong>purchase with confidence<\/strong><\/li>\n<li><strong>Minimize the risk<\/strong> of having the order cancelled or returned<\/li>\n<\/ul>\n<h2>Why Are Unique Product Descriptions Important?<\/h2>\n<p>Developing fresh product descriptions for your entire inventory can be a challenge. Nevertheless, you can significantly improve your bottom line by simply taking the time to educate your customers about your products.<\/p>\n<h3>Search Engine Optimization<\/h3>\n<p>According to<a href=\"http:\/\/contentmarketinginstitute.com\/2012\/10\/cases-prove-power-of-content-marketing\/\"> Heidi Cohen&#8217;s article<\/a>\u00a0on\u00a0Content Marketing Institute&#8217;s blog, adding product descriptions and details are an effective way to improve search optimization. By now you know that your search engine rankings have a direct impact on your sales. As an online merchant, you have two SEO opportunities: <strong>regular blog posts and unique product descriptions.<\/strong> By ensuring that you utilize SEO strategies in your product descriptions, such as <a href=\"https:\/\/www.crowdcontent.com\/blog\/seo\/long-tail-keywords-what-they-are-how-to-use-them\/\">long tail keywords<\/a>, you can catch the attention of search engines and shoppers alike.<\/p>\n<h3>Identify the Need<\/h3>\n<p>Traditional brick-and-mortar stores rely on their sales teams to identify and find solutions for a customer\u2019s needs. However, as an online marketer, you have minimal contact with most of your customers.<strong> An effective product description is one of your business\u2019s most productive \u201cemployees.\u201d<\/strong> It guides your customers in recognizing a need, while providing them with the appropriate solution.<\/p>\n<h3>Stand Out From the Crowd<\/h3>\n<p>As <a href=\"http:\/\/searchengineland.com\/best-practices-in-e-commerce-seo-176921\">Trond Lyngbo explains<\/a>, when you copy a manufacturer&#8217;s product description, you publish duplicate content. Because Google filters duplicate content, <strong>using a manufacturer\u2019s product description is a surefire way to miss out on sales.<\/strong> Even so, manufacturer\u2019s descriptions are widely used by many online retailers. Not only does a fresh product description ensure that you are not penalized by search engines, but it also allows you to stand out from your competitors by demonstrating an accurate understanding of the product.<\/p>\n<h2>How to Write Unique Product Descriptions<\/h2>\n<p>Creating product descriptions that sell is easy when you follow a few guidelines:<\/p>\n<ol>\n<li>Understand the needs of your <a href=\"http:\/\/www.convinceandconvert.com\/social-media-strategy\/how-to-create-customer-profiles-to-reach-your-target-audience\/\">target audience<\/a>.<\/li>\n<li>Use rich verbs and adjectives.<\/li>\n<li>Use bullet points, lists and short sentences.<\/li>\n<li>If you must use the manufacturer\u2019s description, tweak it to make it as unique as possible.<\/li>\n<\/ol>\n<p>At the end of the day, fresh product descriptions are a simple and effective way to build credibility while showing your customers that you understand what matters to them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you have any experience with online shopping, you\u2019ve probably found yourself in a situation similar to this: You\u2019ve found what looks like the perfect piece of furniture. You click on a link to find out more about the product and\u2026nothing. Not even the measurements. How likely are you to make a purchase with nothing [&hellip;]<\/p>\n","protected":false},"author":216,"featured_media":8424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Can Fresh Product Descriptions Drive Business? - Content Creation Advice<\/title>\n<meta name=\"description\" content=\"Creating unique product descriptions is a simple and effective way to attract more customers and improve your bottom line.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can Fresh Product Descriptions Drive Business? - Content Creation Advice\" \/>\n<meta property=\"og:description\" content=\"Creating unique product descriptions is a simple and effective way to attract more customers and improve your bottom line.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Crowd Content - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2015-03-19T19:40:10+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-13T14:50:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/money-256315_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katelyn Macdonald\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katelyn Macdonald\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/\",\"name\":\"Can Fresh Product Descriptions Drive Business? - Content Creation Advice\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/money-256315_1280.jpg\",\"datePublished\":\"2015-03-19T19:40:10+00:00\",\"dateModified\":\"2023-12-13T14:50:51+00:00\",\"author\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/8120f09a74adb939cd45065e9eab335a\"},\"description\":\"Creating unique product descriptions is a simple and effective way to attract more customers and improve your bottom line.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/#primaryimage\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/money-256315_1280.jpg\",\"contentUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/money-256315_1280.jpg\",\"width\":1280,\"height\":853,\"caption\":\"Can Fresh Product Descriptions Drive Business?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.crowdcontent.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can Fresh Product Descriptions Drive Business?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/\",\"name\":\"Crowd Content - Blog\",\"description\":\"Content Creation Advice You Can Actually Use\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crowdcontent.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/8120f09a74adb939cd45065e9eab335a\",\"name\":\"Katelyn Macdonald\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d94b66d73b814a0e9a6fe732e99d3adc?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d94b66d73b814a0e9a6fe732e99d3adc?s=96&d=blank&r=g\",\"caption\":\"Katelyn Macdonald\"},\"description\":\"Katelyn Macdonald is an experienced freelancer with a Bachelors of Science in Business. Her work includes, but is not limited to, blog posts, product reviews and press releases. She also has experience in writing articles pertaining to travel and health-related topics. Katelyn Macdonald works hard to ensure her clients' satisfaction.\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/author\/katelyn-macdonald\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Can Fresh Product Descriptions Drive Business? - Content Creation Advice","description":"Creating unique product descriptions is a simple and effective way to attract more customers and improve your bottom line.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/","og_locale":"en_US","og_type":"article","og_title":"Can Fresh Product Descriptions Drive Business? - Content Creation Advice","og_description":"Creating unique product descriptions is a simple and effective way to attract more customers and improve your bottom line.","og_url":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/","og_site_name":"Crowd Content - Blog","article_published_time":"2015-03-19T19:40:10+00:00","article_modified_time":"2023-12-13T14:50:51+00:00","og_image":[{"width":1280,"height":853,"url":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/money-256315_1280.jpg","type":"image\/jpeg"}],"author":"Katelyn Macdonald","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Katelyn Macdonald","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/","url":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/","name":"Can Fresh Product Descriptions Drive Business? - Content Creation Advice","isPartOf":{"@id":"https:\/\/www.crowdcontent.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/#primaryimage"},"image":{"@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/money-256315_1280.jpg","datePublished":"2015-03-19T19:40:10+00:00","dateModified":"2023-12-13T14:50:51+00:00","author":{"@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/8120f09a74adb939cd45065e9eab335a"},"description":"Creating unique product descriptions is a simple and effective way to attract more customers and improve your bottom line.","breadcrumb":{"@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/#primaryimage","url":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/money-256315_1280.jpg","contentUrl":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/money-256315_1280.jpg","width":1280,"height":853,"caption":"Can Fresh Product Descriptions Drive Business?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-fresh-product-descriptions-drive-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.crowdcontent.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Can Fresh Product Descriptions Drive Business?"}]},{"@type":"WebSite","@id":"https:\/\/www.crowdcontent.com\/blog\/#website","url":"https:\/\/www.crowdcontent.com\/blog\/","name":"Crowd Content - Blog","description":"Content Creation Advice You Can Actually Use","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crowdcontent.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/8120f09a74adb939cd45065e9eab335a","name":"Katelyn Macdonald","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/d94b66d73b814a0e9a6fe732e99d3adc?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d94b66d73b814a0e9a6fe732e99d3adc?s=96&d=blank&r=g","caption":"Katelyn Macdonald"},"description":"Katelyn Macdonald is an experienced freelancer with a Bachelors of Science in Business. Her work includes, but is not limited to, blog posts, product reviews and press releases. She also has experience in writing articles pertaining to travel and health-related topics. Katelyn Macdonald works hard to ensure her clients' satisfaction.","url":"https:\/\/www.crowdcontent.com\/blog\/author\/katelyn-macdonald\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts\/8421"}],"collection":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/users\/216"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/comments?post=8421"}],"version-history":[{"count":0,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts\/8421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/media\/8424"}],"wp:attachment":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/media?parent=8421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/categories?post=8421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/tags?post=8421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}