{"id":8391,"date":"2015-03-16T21:37:16","date_gmt":"2015-03-16T21:37:16","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=8391"},"modified":"2019-10-18T09:55:27","modified_gmt":"2019-10-18T13:55:27","slug":"measuring-content-marketing-roi","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/measuring-content-marketing-roi\/","title":{"rendered":"How Are You Measuring Content Marketing ROI?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-8394 alignright\" title=\"\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/bookkeeping-615384_1280.jpg\" alt=\"How Are You Measuring Content Marketing ROI?\" width=\"300\" height=\"199\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/bookkeeping-615384_1280.jpg 1280w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/bookkeeping-615384_1280-320x213.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/bookkeeping-615384_1280-768x510.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/bookkeeping-615384_1280-620x412.jpg 620w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/bookkeeping-615384_1280-730x485.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/bookkeeping-615384_1280-350x232.jpg 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2>What Makes Valuable Content?<\/h2>\n<p>While the concept of content marketing has been around since the late 1800\u2019s, the dawn of online marketing has presented new challenges in determining ROI. According to <a href=\"http:\/\/contentmarketinginstitute.com\/2014\/02\/prove-commitment-content-marketing-roi\/\">Arnie Kuenn of Content Marketing Institute<\/a>, the ability to see the full return on your investment rarely happens overnight, but it is still important to measure its benefits.<\/p>\n<p>Before deciding whether your SEO content marketing strategy is working for your business, you must first evaluate your marketing efforts. Asking yourself the following questions can help you determine whether you are producing valuable content:<\/p>\n<ul>\n<li>Does my content reflect the personality and vision of my business?<\/li>\n<li>Does it add value to the lives of my followers by addressing their interests and concerns?<\/li>\n<li>Is it both search engine-friendly and reader-friendly?<\/li>\n<\/ul>\n<h2>Types of Content Metrics<\/h2>\n<p>After you have confirmed that your content marketing efforts are indeed sufficient, you are ready to consider a few different content metrics. These metrics must be analyzed in order to get the full picture of the success of your strategy.<\/p>\n<h3>1. Consumption<\/h3>\n<p>This metric includes a few simple data points, which can help you gauge brand awareness and website traffic. <a href=\"http:\/\/www.dashboardjunkie.com\/measure-online-roi-six-simple-steps\">Troels Kjems of Think! Digital<\/a> recommends considering several consumption metrics, including:<\/p>\n<ul>\n<li>Content views (page visits, downloads, etc.)<\/li>\n<li>Time spent on site<\/li>\n<li>Cost per visitor<\/li>\n<li>Bounce rate<\/li>\n<\/ul>\n<h3>2. Sharing and Social Media<\/h3>\n<p>Sharing and social media metrics can help you understand your content\u2019s reach by seeing how it is shared across social media platforms.<\/p>\n<h3>3. Lead Generation<\/h3>\n<p>This metric can help you determine how well your content marketing strategy is addressing the needs of your customers. This metric covers:<\/p>\n<ul>\n<li>Form submission<\/li>\n<li>Conversion rates<\/li>\n<li>Mailing list or blog subscriptions<\/li>\n<\/ul>\n<h3>4. Sales<\/h3>\n<p>The sales metric can show you how your SEO content marketing strategy impacts customer acquisition and promotes growth.<\/p>\n<h2>Practicing Patience<\/h2>\n<p>For most businesses, content marketing isn\u2019t rewarded with instant results. Clear ROI data can take a while to become fully apparent. Ultimately, your marketing goals will be achieved through proper planning, tracking and consistency. While success won\u2019t happen overnight, your returns will generally increase over time as you continue to consistently publish valuable content.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What Makes Valuable Content? While the concept of content marketing has been around since the late 1800\u2019s, the dawn of online marketing has presented new challenges in determining ROI. According to Arnie Kuenn of Content Marketing Institute, the ability to see the full return on your investment rarely happens overnight, but it is still important [&hellip;]<\/p>\n","protected":false},"author":216,"featured_media":8394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Are You Measuring Content Marketing ROI? - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"By measuring content marketing ROI, you can make sure that your SEO content strategy is working for your company. Read on for some tips on measuring ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/measuring-content-marketing-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Are You Measuring Content Marketing ROI? - Crowd Content - Blog\" \/>\n<meta property=\"og:description\" content=\"By measuring content marketing ROI, you can make sure that your SEO content strategy is working for your company. 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