{"id":819,"date":"2013-04-30T00:31:40","date_gmt":"2013-04-30T04:31:40","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=819"},"modified":"2021-03-05T08:43:32","modified_gmt":"2021-03-05T13:43:32","slug":"dos-and-donts-of-email-marketing","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/","title":{"rendered":"Dos and Don&#8217;ts of Email Marketing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-841\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/email-icon1.jpg\" alt=\"Email Marketing Best Practices\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/email-icon1.jpg 720w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/email-icon1-320x320.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/email-icon1-620x620.jpg 620w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/email-icon1-350x350.jpg 350w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Even in today&#8217;s social world, email marketing can still be an effective way to communicate with customers and get your content out to respective consumers. As with any marketing concept, there are some approaches that work and some that you should avoid if you want productive results.<\/p>\n<p>While this may sound like marketing basics, it&#8217;s easy to get so wrapped up in tweets and Facebook posts that you lose focus of what it takes to put together an effective <a href=\"http:\/\/www.searchenginejournal.com\/email-marketing-101-how-to-segment-your-list\/62606\/\">email marketing<\/a> campaign.<\/p>\n<h2>? Do<\/h2>\n<p><strong>Use Software to Sort Out Your Email Lists<\/strong><\/p>\n<p>Most of the online email client software\u00a0on the market is affordable and helps you put together more effective lists. Some software allows you to segment email lists. You could, for instance, have one list for customers who are subscribers and another for those yet to subscribe. Each of these groups is targeted very differently.<\/p>\n<h2>x Don&#8217;t<\/h2>\n<p><strong>Slip into Sales Pitch Mode<\/strong><\/p>\n<p>Blatant sales pitches are like poison when it comes to emails. Most customers &#8211; not to mention email software designed to send obvious solicitations off to the spam folder &#8211; tend to be weary of anything that comes across as an obvious marketing ploy. Stay conversational and get to the point quickly.<\/p>\n<h2>? Do<\/h2>\n<p><strong>Use an Email Template<\/strong><\/p>\n<p>You can find a simple <a href=\"http:\/\/www.campaignmonitor.com\/templates\/\">email template<\/a> online or you can have a professional template created for you. If you plan to rely on email marketing for a significant part of your marketing efforts, it&#8217;s a good idea to go with a customized template. Each email you send for business purposes should include:<\/p>\n<ul>\n<li>Your logo\/business name<\/li>\n<li>Relevant links<\/li>\n<li>Selective use of graphics to keep page load time quick<\/li>\n<li>Basic intro message to make the purpose of the email clear<\/li>\n<\/ul>\n<h2>x Don&#8217;t<\/h2>\n<p><strong>Use Misleading Language<\/strong><\/p>\n<p>Don&#8217;t use half-truths &#8211; &#8220;Free Shipping,&#8221; which is really only on orders of $25 or more &#8211; or outright dishonesty just to get attention. You&#8217;ll quickly lose customers and end up either blocked or in the spam folder.<\/p>\n<h2>? Do<\/h2>\n<p><strong>Create Clear, Concise Headlines and Content<\/strong><\/p>\n<p>If a customer can&#8217;t quickly identify who an email is from, they aren&#8217;t likely to even open it. Save the clever headlines for your website or blog. Headlines should clearly say what you&#8217;re sending &#8211; &#8220;Newsletter: Last Week of April&#8221; &#8211; and the email content should get right to the point.<\/p>\n<h2>x Don&#8217;t<\/h2>\n<p><strong>Use Generic Images<\/strong><\/p>\n<p>Generic images that you can grab from an online search don&#8217;t look professional. Either create your own images or hire someone to create professional graphics that you can use with various email marketing campaigns.<\/p>\n<h2>? Do<\/h2>\n<p><strong>Measure Performance and Adjust Accordingly<\/strong><\/p>\n<p>Just sending out emails and hoping for the best isn&#8217;t going to work. Most email providers offer various email metrics you can use to determine the effectiveness of your email marketing campaign. This gives you a chance to make adjustments to better target your emails to receptive recipients. You want to measure the following stats:<\/p>\n<ul>\n<li>Click through rates<\/li>\n<li>Open\/unread percentages<\/li>\n<li>Conversion rates<\/li>\n<\/ul>\n<h2>x Don&#8217;t<\/h2>\n<p><strong>Forget to Include a Call-to-action<\/strong><\/p>\n<p>You are not going to get conversions if you don&#8217;t include an effective call-to-action. This should be either a phone number or a link back to your website. Make it clear what the desired next step is that you want your reader to take.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Even in today&#8217;s social world, email marketing can still be an effective way to communicate with customers and get your content out to respective consumers. As with any marketing concept, there are some approaches that work and some that you should avoid if you want productive results. While this may sound like marketing basics, it&#8217;s [&hellip;]<\/p>\n","protected":false},"author":204,"featured_media":841,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Dos and Don&#039;ts of Email Marketing - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"Even in today&#039;s social world, email marketing can still be an effective way to communicate with customers and get your content out to respective\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dos and Don&#039;ts of Email Marketing - Crowd Content - Blog\" \/>\n<meta property=\"og:description\" content=\"Even in today&#039;s social world, email marketing can still be an effective way to communicate with customers and get your content out to respective\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Crowd Content - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-30T04:31:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-05T13:43:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/email-icon1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jennifer Powell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jennifer Powell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/\",\"name\":\"Dos and Don'ts of Email Marketing - Crowd Content - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/email-icon1.jpg\",\"datePublished\":\"2013-04-30T04:31:40+00:00\",\"dateModified\":\"2021-03-05T13:43:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/c52849fd42502350955056e8a6ac5c94\"},\"description\":\"Even in today's social world, email marketing can still be an effective way to communicate with customers and get your content out to respective\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/#primaryimage\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/email-icon1.jpg\",\"contentUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/email-icon1.jpg\",\"width\":720,\"height\":720,\"caption\":\"Email Marketing Best Practices\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.crowdcontent.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dos and Don&#8217;ts of Email Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/\",\"name\":\"Crowd Content - Blog\",\"description\":\"Content Creation Advice You Can Actually Use\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crowdcontent.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/c52849fd42502350955056e8a6ac5c94\",\"name\":\"Jennifer Powell\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0f2ef4c4f894f7f9c66fa31b7519e34d?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0f2ef4c4f894f7f9c66fa31b7519e34d?s=96&d=blank&r=g\",\"caption\":\"Jennifer Powell\"},\"description\":\"Jennifer is a writer at Crowd Content and creates content for several marketing related blogs. To work with Jennifer and other great freelance writers, create a free client account at Crowd Content today!\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/author\/jennifer-powell\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Dos and Don'ts of Email Marketing - Crowd Content - Blog","description":"Even in today's social world, email marketing can still be an effective way to communicate with customers and get your content out to respective","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/","og_locale":"en_US","og_type":"article","og_title":"Dos and Don'ts of Email Marketing - Crowd Content - Blog","og_description":"Even in today's social world, email marketing can still be an effective way to communicate with customers and get your content out to respective","og_url":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/","og_site_name":"Crowd Content - Blog","article_published_time":"2013-04-30T04:31:40+00:00","article_modified_time":"2021-03-05T13:43:32+00:00","og_image":[{"width":720,"height":720,"url":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/email-icon1.jpg","type":"image\/jpeg"}],"author":"Jennifer Powell","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jennifer Powell","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/","url":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/","name":"Dos and Don'ts of Email Marketing - Crowd Content - Blog","isPartOf":{"@id":"https:\/\/www.crowdcontent.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/email-icon1.jpg","datePublished":"2013-04-30T04:31:40+00:00","dateModified":"2021-03-05T13:43:32+00:00","author":{"@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/c52849fd42502350955056e8a6ac5c94"},"description":"Even in today's social world, email marketing can still be an effective way to communicate with customers and get your content out to respective","breadcrumb":{"@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/#primaryimage","url":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/email-icon1.jpg","contentUrl":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/email-icon1.jpg","width":720,"height":720,"caption":"Email Marketing Best Practices"},{"@type":"BreadcrumbList","@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/dos-and-donts-of-email-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.crowdcontent.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Dos and Don&#8217;ts of Email Marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.crowdcontent.com\/blog\/#website","url":"https:\/\/www.crowdcontent.com\/blog\/","name":"Crowd Content - Blog","description":"Content Creation Advice You Can Actually Use","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crowdcontent.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/c52849fd42502350955056e8a6ac5c94","name":"Jennifer Powell","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0f2ef4c4f894f7f9c66fa31b7519e34d?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0f2ef4c4f894f7f9c66fa31b7519e34d?s=96&d=blank&r=g","caption":"Jennifer Powell"},"description":"Jennifer is a writer at Crowd Content and creates content for several marketing related blogs. To work with Jennifer and other great freelance writers, create a free client account at Crowd Content today!","url":"https:\/\/www.crowdcontent.com\/blog\/author\/jennifer-powell\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts\/819"}],"collection":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/users\/204"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/comments?post=819"}],"version-history":[{"count":0,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts\/819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/media\/841"}],"wp:attachment":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/media?parent=819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/categories?post=819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/tags?post=819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}