{"id":6789,"date":"2014-12-29T05:00:47","date_gmt":"2014-12-29T05:00:47","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=6789"},"modified":"2021-04-13T08:35:23","modified_gmt":"2021-04-13T12:35:23","slug":"white-paper-or-e-book-whats-the-difference","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/","title":{"rendered":"White Paper or E-Book: What’s the Difference?"},"content":{"rendered":"

\"White<\/p>\n

Content marketing is often about selling products or selling services. But certain forms of content marketing are instead about selling solutions, strategies, or techniques.<\/p>\n

The two main ways to market a strategy is with a white paper or with an e-book. Which option you use depends entirely on type of strategy or solution you are offering.<\/p>\n

E-Book<\/h2>\n

As the name suggests, an e-book is a significant quantity of writing. The average e-book has multiple chapters and at least one hundred pages.<\/p>\n

You write an e-book when you are offering advice, strategies, or solutions that are generally applicable to an industry or specific subsection of an industry.<\/p>\n

For example, an e-book designed for lawyers might discuss strategies for maximizing asset splitting in divorce procedures.<\/p>\n

White Papers<\/h2>\n

White papers are more focused than e-books. As a white paper writer, you identify a very specific problem and then offer a single solution to that problem. Your white paper is a focused and efficient piece of writing.<\/p>\n

Most white papers are relatively short, usually maxing out at about 10 – 20 pages, and potentially only a page or two.<\/p>\n

An example of a white paper designed for lawyers might be the discussion a specific strategy about how to win possession of the family home while minimizing the compensatory assets during a divorce procedure.<\/p>\n

Marketing White Papers<\/h2>\n

Despite the growing prevalence of e-books, white papers are still marketable<\/a>, and actually offer numerous opportunities. The most effective way for a white paper writer to take advantage of these opportunities is on an industry blog.<\/p>\n

An informative blog engages readers and sparks interest. Use a blog entry to introduce the problem and frame the solution, placing the full solution, your white paper, behind a pay wall.<\/p>\n

Alternatively, a white paper is actually a rather ingenious way to market an e-book<\/a>. If you’ve written an e-book, simply excerpt a single chapter or idea from the e-book to create a white paper.<\/p>\n

Offer this white paper for free via social media, an industry blog, or other marketing vehicles. This will interest readers who you then direct to your e-book, hidden behind a pay wall, for additional information on the subject.<\/p>\n","protected":false},"excerpt":{"rendered":"

Content marketing is often about selling products or selling services. But certain forms of content marketing are instead about selling solutions, strategies, or techniques. The two main ways to market a strategy is with a white paper or with an e-book. Which option you use depends entirely on type of strategy or solution you are […]<\/p>\n","protected":false},"author":199,"featured_media":6825,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\nWhite Paper or E-Book: What's the Difference?<\/title>\n<meta name=\"description\" content=\"A guide for potential white paper writers about the differences between a white paper and an e-book and how to market white papers effectively\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"White Paper or E-Book: What's the Difference?\" \/>\n<meta property=\"og:description\" content=\"A guide for potential white paper writers about the differences between a white paper and an e-book and how to market white papers effectively\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/\" \/>\n<meta property=\"og:site_name\" content=\"Crowd Content - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-12-29T05:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-13T12:35:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/ebook-or-white-paper.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1213\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mickey David\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mickey David\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/\",\"name\":\"White Paper or E-Book: What's the Difference?\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/ebook-or-white-paper.png\",\"datePublished\":\"2014-12-29T05:00:47+00:00\",\"dateModified\":\"2021-04-13T12:35:23+00:00\",\"author\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/e9f04776b8750caa81681d6cc7d286ae\"},\"description\":\"A guide for potential white paper writers about the differences between a white paper and an e-book and how to market white papers effectively\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/#primaryimage\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/ebook-or-white-paper.png\",\"contentUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/ebook-or-white-paper.png\",\"width\":1280,\"height\":1213,\"caption\":\"White Paper or E-Book: What's the Difference?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.crowdcontent.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"White Paper or E-Book: What’s the Difference?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/\",\"name\":\"Crowd Content - Blog\",\"description\":\"Content Creation Advice You Can Actually Use\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crowdcontent.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/e9f04776b8750caa81681d6cc7d286ae\",\"name\":\"Mickey David\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/b6a253670e642c42ed18e8cea5d0fb81?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/b6a253670e642c42ed18e8cea5d0fb81?s=96&d=blank&r=g\",\"caption\":\"Mickey David\"},\"description\":\"Mickey has degrees in linguistics and logic from a top 25 university. He has been writing online for the approximately five years, specializing in gaming, hobbies, and media. He has never missed a deadline. Quality and speed are equally important to Mickey and he'll never sacrifice one for the other.\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/author\/mickey-david\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"White Paper or E-Book: What's the Difference?","description":"A guide for potential white paper writers about the differences between a white paper and an e-book and how to market white papers effectively","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/","og_locale":"en_US","og_type":"article","og_title":"White Paper or E-Book: What's the Difference?","og_description":"A guide for potential white paper writers about the differences between a white paper and an e-book and how to market white papers effectively","og_url":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/","og_site_name":"Crowd Content - Blog","article_published_time":"2014-12-29T05:00:47+00:00","article_modified_time":"2021-04-13T12:35:23+00:00","og_image":[{"width":1280,"height":1213,"url":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/ebook-or-white-paper.png","type":"image\/png"}],"author":"Mickey David","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Mickey David","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/","url":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/","name":"White Paper or E-Book: What's the Difference?","isPartOf":{"@id":"https:\/\/www.crowdcontent.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/#primaryimage"},"image":{"@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/ebook-or-white-paper.png","datePublished":"2014-12-29T05:00:47+00:00","dateModified":"2021-04-13T12:35:23+00:00","author":{"@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/e9f04776b8750caa81681d6cc7d286ae"},"description":"A guide for potential white paper writers about the differences between a white paper and an e-book and how to market white papers effectively","breadcrumb":{"@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/#primaryimage","url":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/ebook-or-white-paper.png","contentUrl":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/ebook-or-white-paper.png","width":1280,"height":1213,"caption":"White Paper or E-Book: What's the Difference?"},{"@type":"BreadcrumbList","@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/white-paper-or-e-book-whats-the-difference\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.crowdcontent.com\/blog\/"},{"@type":"ListItem","position":2,"name":"White Paper or E-Book: What’s the Difference?"}]},{"@type":"WebSite","@id":"https:\/\/www.crowdcontent.com\/blog\/#website","url":"https:\/\/www.crowdcontent.com\/blog\/","name":"Crowd Content - Blog","description":"Content Creation Advice You Can Actually Use","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crowdcontent.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/e9f04776b8750caa81681d6cc7d286ae","name":"Mickey David","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/b6a253670e642c42ed18e8cea5d0fb81?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b6a253670e642c42ed18e8cea5d0fb81?s=96&d=blank&r=g","caption":"Mickey David"},"description":"Mickey has degrees in linguistics and logic from a top 25 university. He has been writing online for the approximately five years, specializing in gaming, hobbies, and media. He has never missed a deadline. Quality and speed are equally important to Mickey and he'll never sacrifice one for the other.","url":"https:\/\/www.crowdcontent.com\/blog\/author\/mickey-david\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts\/6789"}],"collection":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/users\/199"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/comments?post=6789"}],"version-history":[{"count":0,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts\/6789\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/media\/6825"}],"wp:attachment":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/media?parent=6789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/categories?post=6789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/tags?post=6789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}