{"id":6786,"date":"2014-12-26T05:00:44","date_gmt":"2014-12-26T05:00:44","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=6786"},"modified":"2021-04-13T08:33:57","modified_gmt":"2021-04-13T12:33:57","slug":"hub-spoke-model-content-marketing","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/hub-spoke-model-content-marketing\/","title":{"rendered":"The Hub and Spoke Model of Content Marketing"},"content":{"rendered":"

Content marketing is a lot like fishing. You need to get a hook in your audience, engage them for a bit, and finally reel them in. Blogging as a form of content marketing, is generally quite effective at the last two steps of the process, but it doesn’t offer much of a hook. <\/span><\/p>\n

Blog content doesn’t have any sort of organic reach. The Hub and Spoke model of marketing your content can add organic reach to your blog.<\/span><\/p>\n

Hub and Spoke Model Explained<\/h2>\n

This model of content marketing uses social sharing<\/a> to add organic reach to your blog content. Your blog is the hub of all of your marketing, while social media platforms are the spokes.<\/p>\n

For each spoke, you engage in a platform specific marketing campaign that is designed to drive traffic towards your blog hub.<\/p>\n

Building the Model<\/h2>\n

The hub is quite simple. It is a standard blog designed to optimally market your content. You will create this independent of what spokes you are using.<\/p>\n

The spokes are a different matter. Each spoke should be created uniquely based on the platform of that spoke. The spoke should be designed to take advantage of the unique qualities of that specific social media platform. For example:<\/p>\n