{"id":5949,"date":"2014-11-25T18:59:03","date_gmt":"2014-11-25T18:59:03","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=5949"},"modified":"2022-11-29T11:56:29","modified_gmt":"2022-11-29T16:56:29","slug":"3-essential-tips-creating-product-descriptions-turn-browsers-buyers","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/3-essential-tips-creating-product-descriptions-turn-browsers-buyers\/","title":{"rendered":"3 Essential Tips on Creating Product Descriptions That Turn Browsers Into Buyers"},"content":{"rendered":"<p>Own an e-commerce site?<\/p>\n<p>Despite what you might think, you don&#8217;t sell products.<\/p>\n<p>That&#8217;s right, you don&#8217;t &#8211; <em>your unique product descriptions sell (or don&#8217;t sell) your products. <\/em><\/p>\n<p>Chances are good that no matter what you&#8217;re trying to sell, somewhere on the Internet, there&#8217;s a competitor who has the exact same products that you do. Maybe the other guys have lower prices, cheaper shipping or a better return policy.<\/p>\n<p>To keep pace with the competition, you need powerful, sales-focused product descriptions &#8211; strategic sets of carefully-crafted words that convert casual shoppers into paying customers. Here&#8217;s where you need to start:<\/p>\n<h2>1. Know Your Target Audience<\/h2>\n<p>Focusing your sales and marketing efforts requires knowledge &#8211; you need to know who your customers are, what&#8217;s important to them, what makes them tick. Mark Macdonald of <a href=\"http:\/\/www.shopify.ca\/blog\/8211159-9-simple-ways-to-write-product-descriptions-that-sell\">Shopify.com <\/a>states that &#8220;the best product descriptions address your ideal buyer directly and personally&#8221;.<\/p>\n<p>Invest some up-front time on developing a buyer persona &#8211; a profile of your ideal (imaginary) customer. Write content that speaks to <em>that person<\/em>; use a tone and style that resonates with your buyers to distinguish your company from the competition.<\/p>\n<h2>2. Discuss The Features &amp; Benefits<\/h2>\n<p>Customers want products that make &#8220;life easier, richer or more pleasurable&#8221;, says Henneke Duistermaat of <a href=\"https:\/\/neilpatel.com\/blog\/write-better-product-descriptions\/\">Kissmetrics<\/a>. When describing the features of your product (such as the color, size, compatibility) remember to let your readers know <em>why <\/em>these features are important &#8211; what&#8217;s in it for your buyer?<\/p>\n<h2>3. Don&#8217;t Be Boring<\/h2>\n<p>Internet users expect to be entertained, even while they&#8217;re shopping. When crafting your unique product descriptions, engage your readers using humor, empathy and nostalgia. Whatever you do, don&#8217;t be tempted to use predicable phrases and recycled content &#8211; that&#8217;s just plain boring.<\/p>\n<p>Not much of a copywriter? No worries &#8211; you can always outsource your content creation to a <a href=\"\/services\/product-descriptions\">professional writer<\/a>. Just remember, when it comes to unique product descriptions, don&#8217;t just tell -sell!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Own an e-commerce site? Despite what you might think, you don&#8217;t sell products. That&#8217;s right, you don&#8217;t &#8211; your unique product descriptions sell (or don&#8217;t sell) your products. Chances are good that no matter what you&#8217;re trying to sell, somewhere on the Internet, there&#8217;s a competitor who has the exact same products that you do. [&hellip;]<\/p>\n","protected":false},"author":200,"featured_media":5958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Essential Tips on Creating Effective Product Descriptions<\/title>\n<meta name=\"description\" content=\"Want to boost your e-commerce sales? Here&#039;s 3 important tips on how you can create unique product descriptions that motivate buyers to buy!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/3-essential-tips-creating-product-descriptions-turn-browsers-buyers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Essential Tips on Creating Effective Product Descriptions\" \/>\n<meta property=\"og:description\" content=\"Want to boost your e-commerce sales? 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