{"id":5505,"date":"2014-11-12T07:17:21","date_gmt":"2014-11-12T07:17:21","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=5505"},"modified":"2023-05-16T09:56:04","modified_gmt":"2023-05-16T13:56:04","slug":"guide-writing-great-press-release","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/guide-writing-great-press-release\/","title":{"rendered":"A Guide to Writing a Great Press Release"},"content":{"rendered":"<p>At one point in time, a press release writer only needed to post a well-written press release in a few conspicuous places to effectively reach their target audience. <strong>Today\u2019s consumer is highly selective with how and where they receive information. <\/strong>By understanding the different attributes of a press release, as well as how to market it across a variety of channels, you can succeed in connecting with your audience.<\/p>\n<h2>The Attributes of a Press Release<\/h2>\n<h3>An Eye-catching Headline<\/h3>\n<p><a href=\"http:\/\/marketingland.com\/content-marketing-strategy-the-headline-65315\">Kerin Foster of Marketing Land<\/a> states that the best way to develop a great headline is to put yourself in your readers\u2019 shoes. <strong>What type of headline would capture your attention?<\/strong> People have access to limitless information every time they browse the web. Without an eye-catching headline, your target audience is unlikely to read, or even notice, your press release.<\/p>\n<h3>An Informative First Paragraph<\/h3>\n<p>You have succeeded in catching a reader\u2019s attention, and this is not the time to be coy. As captivating as your press release may be, it is unlikely that your reader will read every word before moving on to another headline. All pertinent information should be covered in the first paragraph: the Who, What, When, Where and Why.<\/p>\n<h3>A Notable Quote<\/h3>\n<p>Providing straightforward, boiled down facts can feel a little dry and boring. By including a quote from a notable person regarding your announcement, you can provide interest to your piece. According to <a href=\"http:\/\/blog.hubspot.com\/marketing\/press-release-template-ht\">Hannah Fleishman of Inbound Marketing<\/a>, <strong>the quote you choose should emphasize the core of your announcement. <\/strong><\/p>\n<h3>Contact Information<\/h3>\n<p>A common mistake a press release writer may make is forgetting to include the company\u2019s contact information. Your press release should conclude with the company\u2019s telephone number and the email address of whoever handles your company\u2019s marketing communications.<\/p>\n<h2>Marketing Your Press Release<\/h2>\n<p>Whether you are writing the press release yourself, or <a href=\"\/services\/press-releases\">you have hired a professional press release writer<\/a>, effectively marketing your press release is the key to success.<\/p>\n<h3>Social Media<\/h3>\n<p>Press releases are easily shared across social media platforms. Whether you post it, tweet it or pin it, social media provides a great way to connect with your target audience.<\/p>\n<h3>Email Marketing<\/h3>\n<p>Do you send out <a href=\"https:\/\/www.crowdcontent.com\/services\/newsletters\/\">regular newsletters<\/a>? If so, you already have an effective means of sharing your press release with those who will benefit from it the most.<\/p>\n<h3>Website<\/h3>\n<p>Whether you post the press release to your blog or feature it on your homepage, your website is the prime location to share your announcement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At one point in time, a press release writer only needed to post a well-written press release in a few conspicuous places to effectively reach their target audience. Today\u2019s consumer is highly selective with how and where they receive information. By understanding the different attributes of a press release, as well as how to market [&hellip;]<\/p>\n","protected":false},"author":216,"featured_media":5508,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Guide to Writing a Great Press Release - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"By understanding the attributes of a press release and understanding how to market it across multiple channels, you can succeed in reaching your audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/guide-writing-great-press-release\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide to Writing a Great Press Release - 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