{"id":4731,"date":"2014-10-15T09:36:57","date_gmt":"2014-10-15T09:36:57","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=4731"},"modified":"2024-04-05T11:54:35","modified_gmt":"2024-04-05T11:54:35","slug":"content-marketing-resources-understanding-customer-personas","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/content-marketing-resources-understanding-customer-personas\/","title":{"rendered":"Content Marketing Resources: Understanding Customer Personas"},"content":{"rendered":"

Creating and using customer personas to direct content strategy has become popular in recent years. Here are some ideas to help your organization get started with personas.<\/p>\n

Getting in the Mind of Your Audience<\/h2>\n

Touching the heart (or nerve depending on your goals) of your intended reader is not rocket science but does require some real thought on your part as a writer and producer of content.<\/p>\n

\\Whether you are selling ice to Eskimos or sand to Arabs you need to be able to describe that intended target in great detail before attempting to appeal to their needs\/wants\/egos.<\/p>\n

Do you have a written description of your intended reader? Creating written Personas<\/a> is a little like preparing for an interview.<\/p>\n

You know the job description (i.e. your product, service or information you want conveyed) now you have to research how that will impact your buyer\/reader.<\/p>\n

The more specific you can be in describing your target market, the better your chance the content will inspire or invoke an intended reaction.<\/p>\n

Buyer Personas<\/h2>\n

What the heck is a buyer persona, anyway? Let\u2019s take for example, you are a real estate agent wanting to sell a new listing that is in a retirement community in Florida along the Gulf Coast area near Clearwater. That\u2019s pretty specific.<\/p>\n

To develop a Persona, ask yourself these questions:<\/p>\n