{"id":46075,"date":"2023-05-08T05:12:29","date_gmt":"2023-05-08T12:12:29","guid":{"rendered":"https:\/\/crowdcontent.com\/?p=46075"},"modified":"2023-06-01T07:29:33","modified_gmt":"2023-06-01T14:29:33","slug":"behavioral-analytics-go-beyond-basic-marketing-metrics","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/webinar\/behavioral-analytics-go-beyond-basic-marketing-metrics\/","title":{"rendered":"Behavioral Analytics: Go Beyond Basic Marketing Metrics"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio responsive\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Behavioral Analytics: Go Beyond Basic Marketing Metrics\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6V1bWh4SxaY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr>\n\n\n\n<p><strong>Key Topics<\/strong>:<\/p>\n\n\n\n<ul>\n<li>Intro to behavioural analytics &amp; Microsoft Clarity<\/li>\n\n\n\n<li>Why behavioural analytics is crucial for marketers<\/li>\n\n\n\n<li>How to utilize behavioural analytics to improve conversions<\/li>\n\n\n\n<li>Proven success stories<\/li>\n\n\n\n<li>New features in MS Clarity<\/li>\n<\/ul>\n\n\n\n<hr>\n\n\n\n<h2 class=\"wp-block-heading\">Speakers<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/crowdcontent.com\/wp-content\/uploads\/Ravi.png\" alt=\"Ravi\" class=\"wp-image-46081\" srcset=\"https:\/\/www.crowdcontent.com\/wp-content\/uploads\/Ravi.png 400w, https:\/\/www.crowdcontent.com\/wp-content\/uploads\/Ravi-320x320.png 320w, https:\/\/www.crowdcontent.com\/wp-content\/uploads\/Ravi-50x50.png 50w, https:\/\/www.crowdcontent.com\/wp-content\/uploads\/Ravi-56x56.png 56w, https:\/\/www.crowdcontent.com\/wp-content\/uploads\/Ravi-96x96.png 96w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Ravi Theja Yada<br>Principal Program Manager @ Microsoft<\/strong><\/p>\n\n\n\n<p>Ravi Theja Yada is a Principal Program Manager at Microsoft. With almost a decade of experience in Web, Search and AI, Ravi leads a team to democratize behavioral analytics with Microsoft Clarity. Previously, he had pioneered image-based search (visual search) experiences across mobile, web and desktop at Microsoft and brought SOTA Computer Vision models to the market. Ravi is a strong believer in being a well-rounded product manager working across the stack from user experience, infrastructure, ML\/AI, and GTM\/Marketing to bring products to market. Ravi studied Computer Engineering at University of Illinois Urbana-Champaign.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/crowdcontent.com\/wp-content\/uploads\/Nizam-Crowd-Content.png\" alt=\"Nizam Uddin\" class=\"wp-image-43630\" srcset=\"https:\/\/www.crowdcontent.com\/wp-content\/uploads\/Nizam-Crowd-Content.png 400w, https:\/\/www.crowdcontent.com\/wp-content\/uploads\/Nizam-Crowd-Content-320x320.png 320w, https:\/\/www.crowdcontent.com\/wp-content\/uploads\/Nizam-Crowd-Content-56x56.png 56w, https:\/\/www.crowdcontent.com\/wp-content\/uploads\/Nizam-Crowd-Content-96x96.png 96w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p><strong>Nizam Uddin<br>Head of Growth @ Crowd Content<\/strong><\/p>\n\n\n\n<p>Nizam is a driven and result-oriented marketing leader with over 11 years of marketing experience. He has a proven track record of delivering results through SEM and SEO and specializes in technical SEO, conversion rate optimization, and on-page tactics. Nizam led an SEM agency division before joining Crowd Content.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Key Topics: Speakers Ravi Theja YadaPrincipal Program Manager @ Microsoft Ravi Theja Yada is a Principal Program Manager at Microsoft. With almost a decade of experience in Web, Search and AI, Ravi leads a team to democratize behavioral analytics with Microsoft Clarity. Previously, he had pioneered image-based search (visual search) experiences across mobile, web and [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":46077,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[94],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Behavioral Analytics: Go Beyond Basic Marketing Metrics | Crowd Content<\/title>\n<meta name=\"description\" content=\"https:\/\/youtu.be\/6V1bWh4SxaY Key Topics: Intro to behavioural analytics &amp; Microsoft Clarity Why behavioural analytics is crucial for marketers How to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/webinar\/behavioral-analytics-go-beyond-basic-marketing-metrics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behavioral Analytics: Go Beyond Basic Marketing Metrics | Crowd Content\" \/>\n<meta property=\"og:description\" content=\"https:\/\/youtu.be\/6V1bWh4SxaY Key Topics: Intro to behavioural analytics &amp; 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