{"id":42772,"date":"2023-01-18T14:02:00","date_gmt":"2023-01-18T22:02:00","guid":{"rendered":"https:\/\/crowdcontent.com\/?p=42772"},"modified":"2024-04-23T06:20:12","modified_gmt":"2024-04-23T13:20:12","slug":"how-crowd-content-helped-one-agency-increase-their-turnaround-time-by-250","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/case-studies\/ryno\/","title":{"rendered":"How Crowd Content Helped One Agency Increase Their Turnaround Time by 250%"},"content":{"rendered":"\r\n

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\"Ryno\"<\/figure>\r\n\r\n\r\n\r\n

Industry<\/strong>: Advertising Services<\/p>\r\n\r\n\r\n\r\n

Crowd Content & RYNO Strategic Solutions:  Meeting Challenges With Communication and Quality<\/strong><\/h2>\r\n\r\n\r\n\r\n

RYNO<\/a> Strategic Solutions, a fast-growing digital marketing agency, needed a better way of meeting client turn-around times and quality needs. After considering around two dozen options, RYNO chose Crowd Content, basing its decision on factors including excellent communication and quality and the ability to support fast turn-around times. <\/p>\r\n\r\n\r\n\r\n

Find out more about RYNO’s search for a new content provider below and why it chose to partner with Crowd Content. <\/p>\r\n\r\n\r\n\r\n

The Challenge<\/strong><\/h2>\r\n\r\n\r\n\r\n

RYNO Strategic Solutions is in an exponential growth period, bringing on numerous new clients that require thousands of pages of content a month. The demand for quality content at a fast pace and large scale overwhelmed RYNO’s previous content provider, and the team at RYNO had an aha moment. It realized that it couldn’t and shouldn’t rely on a single provider to cover all its content needs. <\/p>\r\n\r\n\r\n\r\n

What would happen, asked the RYNO team, if the current vendor kept struggling to meet quality and turn-around expectations? What would happen if the single vendor RYNO used went under or had some other issues? <\/p>\r\n\r\n\r\n\r\n

The Solution<\/strong><\/h2>\r\n\r\n\r\n\r\n

The solution was to bring in at least one more vendor.<\/p>\r\n\r\n\r\n\r\n

RYNO Strategic Solutions started to explore other options. The lead content manager began with Google searches to identify 20 to 25 potential content vendors. Some of these solutions didn’t have the option to contact sales associates on their websites\u2014you could only start by ordering content. They didn’t make the cut. He reached out to others via email, and only around five companies responded within the first few days. Crowd Content <\/a>responded within minutes.<\/p>\r\n\r\n\r\n\r\n

It was the excellent communication from the very beginning that made Crowd Content stand out initially. <\/p>\r\n\r\n\r\n\r\n

“The whole team has been an absolute pleasure. I’ve never had a single bad interaction or left a meeting thinking this person didn’t know what they were talking about. It’s always been professional and kind,” says RYNO’s lead content manager.<\/p>\r\n\r\n\r\n\r\n

Extraordinary communication on the part of the entire Crowd Content team wasn’t the only reason RYNO chose it as a vendor. Other reasons included:<\/p>\r\n\r\n\r\n\r\n