{"id":4239,"date":"2014-10-02T07:30:41","date_gmt":"2014-10-02T07:30:41","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=4239"},"modified":"2019-04-02T19:33:03","modified_gmt":"2019-04-02T23:33:03","slug":"creating-seo-content-inspires-action","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/writers-hub\/creating-seo-content-inspires-action\/","title":{"rendered":"Creating SEO Content That Inspires Action"},"content":{"rendered":"<p>One of the biggest challenges that confronts any SEO content creation campaign is finding a style of content that is search engine-friendly, is readily shared on social media and does more than simply drive a flood of traffic.<\/p>\n<p>The goal of any SEO campaign should be to draw the most direct line possible between a person\u2019s discovery of a website and that individual acting in a fashion that\u2019s consistent with the site\u2019s goals.<\/p>\n<p>Whether you\u2019re trying to raise money for a small non-profit organization or build the next billion dollar website, here are a few factors to keep in mind along the way.<\/p>\n<h2>Know Your Keywords<\/h2>\n<p>One of the first steps in any SEO content creation effort should be to set up analytics for the website in question.<\/p>\n<p>The Google Analytics platform allows you to look at a wide range of information about the people who are visiting your site. You can easily find data about the <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033173?hl=en\">keywords that are bringing people to your site<\/a>.<\/p>\n<p>The platform even tells you whether the traffic is coming from organic search, paid search or social media!<\/p>\n<p>You should focus on the traffic that\u2019s coming from organic search and social media in order to tailor your pages toward content that has a demonstrated appeal to your audience.<\/p>\n<h2>Check Your Bounce Rate<\/h2>\n<p>Google Analytics also allows website owners to check how many people take one look at a website and leave, a concept that\u2019s known as a site\u2019s bounce rate.<\/p>\n<p>If a site is experiencing a high bounce rate, then you can bet that visitors aren\u2019t sticking around long enough to feel inspired to do anything.<\/p>\n<p>While knowing this doesn\u2019t help you build inspiring content, it does provide an early warning that your efforts might be falling short of your goals.<\/p>\n<h2>Inspired Writing<\/h2>\n<p>Has a reader found your website and decided to see what it has to offer? That\u2019s great, but now you need to be sure that your site\u2019s writing nudges that person to do more.<\/p>\n<p>Your goal is to <a href=\"http:\/\/moz.com\/blog\/8-attributes-of-content-that-inspires-action\">produce high-quality and relevant SEO content<\/a> that the reader will love. The content should focus on topics that matter to the reader. It should also inspire readers to action rather than presenting them with a dry or direct sales pitch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the biggest challenges that confronts any SEO content creation campaign is finding a style of content that is search engine-friendly, is readily shared on social media and does more than simply drive a flood of traffic. The goal of any SEO campaign should be to draw the most direct line possible between a [&hellip;]<\/p>\n","protected":false},"author":221,"featured_media":4242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[5,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating SEO Content That Inspires Action - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"One of the biggest challenges for any SEO content campaign is finding a style of content that is search engine-friendly AND interesting to the human reader.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/writers-hub\/creating-seo-content-inspires-action\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating SEO Content That Inspires Action - 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