{"id":4215,"date":"2014-09-30T07:59:37","date_gmt":"2014-09-30T07:59:37","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=4215"},"modified":"2014-10-06T19:08:55","modified_gmt":"2014-10-06T19:08:55","slug":"create-email-marketing-content-audience-will-love","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/create-email-marketing-content-audience-will-love\/","title":{"rendered":"How to Create Email Marketing Content Your Audience will Love"},"content":{"rendered":"<p>\n\t<img loading=\"lazy\" decoding=\"async\" alt=\"Using email marketing content can help keep customers engaged.\" class=\"alignright size-medium wp-image-4218\" height=\"300\" src=\"https:\/\/s3.amazonaws.com\/crowdcontent\/crowdblog\/red-mailbox-225x300.jpg\" width=\"225\" \/>\n<\/p>\n<p>\n\tEmail newsletters are an effective tool that allows you to maintain an ongoing relationship with your customers. <strong>Depending on the purpose and goal of your website, sending out a regular newsletter can:<\/strong>\n<\/p>\n<ul>\n<li>\n\t\tCreate a sense of loyalty and community among your subscribers\n\t<\/li>\n<li>\n\t\tEnhance your reputability in your field\n\t<\/li>\n<li>\n\t\tAllow you to announce new products and services\n\t<\/li>\n<li>\n\t\tCreate new possibilities for monetization &nbsp;\n\t<\/li>\n<\/ul>\n<p>\n\tYou may be worried that your customers would see a regular newsletter as junk mail cluttering their inbox. That is a valid concern with a very simple solution: <em>don&rsquo;t send junk mail!<\/em> According to <a href=\"http:\/\/contentmarketinginstitute.com\/2010\/07\/an-email-newsletter-that%E2%80%99s-as-easy-as-blogging\/\">Brian Massey of Content Marketing Institute<\/a>, your customers are not interested in promotional emails from your company. <strong>They want email that will educate or entertain them.<\/strong>\n<\/p>\n<p>\n\tSo, how do you generate attention-grabbing newsletters that will benefit your business? Where do you find email marketing content that will interest your subscribers? <strong>If your website has a blog, you probably already have a ton of great content at your fingertips!<\/strong>\n<\/p>\n<h2>\n\tBlog Posts Can Power Your Newsletters<br \/>\n<\/h2>\n<p>\n\tHaving a blog that is regularly maintained is essential to building a loyal customer base. Posting fresh content three or four times per month sends a message to your customers that you are up-to-date on the issues that matter to them.\n<\/p>\n<p>\n\tRegular blogging also provides you with a quick and easy way to create a newsletter. Perhaps you have a blog post that sparked a reaction in your community of readers. Maybe you announced a company milestone or a new product or service you are offering. By converting your blog post into a newsletter, you can be sure to reach your target audience, even if they missed the blog update.\n<\/p>\n<p>\n\t<strong>When you have a regularly updated blog, creating email marketing content can take as little as 20 minutes.<\/strong>\n<\/p>\n<h2>\n\tMaking Sure Your Newsletter Finds the Inbox<br \/>\n<\/h2>\n<p>\n\t<a href=\"http:\/\/www.convinceandconvert.com\/email\/how-to-make-sure-your-emails-land-in-gmails-primary-inbox\/\">Luke Guy from Convince and Convert<\/a> offers several tips to help you keep your newsletters from being classified as junk mail. Among them are:\n<\/p>\n<ul>\n<li>\n\t\tKeep the newsletter brief\n\t<\/li>\n<li>\n\t\tUse the recipient&rsquo;s name\n\t<\/li>\n<li>\n\t\tInclude no more than one link\n\t<\/li>\n<li>\n\t\tDrop the images\n\t<\/li>\n<li>\n\t\tUse fresh, relevant content (<a href=\"\/who-we-help\/email-marketers\">it&rsquo;s easier than you think!<\/a>)\n\t<\/li>\n<\/ul>\n<p>\n\tBy sending out a regular newsletter, you can reach more customers, drive up your website&rsquo;s traffic and create a stronger online presence.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email newsletters are an effective tool that allows you to maintain an ongoing relationship with your customers. Depending on the purpose and goal of your website, sending out a regular newsletter can: Create a sense of loyalty and community among your subscribers Enhance your reputability in your field Allow you to announce new products and [&hellip;]<\/p>\n","protected":false},"author":216,"featured_media":4218,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Create Engaging Email Marketing Content<\/title>\n<meta name=\"description\" content=\"Email newsletters are an effective tool that allows you to maintain an ongoing relationship with your customers. Depending on the purpose and goal of your\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/create-email-marketing-content-audience-will-love\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create Engaging Email Marketing Content\" \/>\n<meta property=\"og:description\" content=\"Email newsletters are an effective tool that allows you to maintain an ongoing relationship with your customers. 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