{"id":34474,"date":"2022-07-12T07:11:05","date_gmt":"2022-07-12T11:11:05","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=34474"},"modified":"2024-04-25T10:35:25","modified_gmt":"2024-04-25T10:35:25","slug":"6-common-copywriting-mistakes-that-hurt-content-marketing","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/","title":{"rendered":"6 Common Copywriting Mistakes That Hurt Content Marketing"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #454545;color:#454545\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #454545;color:#454545\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#How_Mistake-Free_Copywriting_Impacts_Content_Marketing_and_Which_Copywriting_Mistakes_to_Avoid\" title=\"How Mistake-Free Copywriting Impacts Content Marketing and Which Copywriting Mistakes to Avoid\">How Mistake-Free Copywriting Impacts Content Marketing and Which Copywriting Mistakes to Avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#The_Importance_of_Copywriting_for_Content_Marketing\" title=\"The Importance of Copywriting for Content Marketing\">The Importance of Copywriting for Content Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#What_Is_a_Content_Copywriter\" title=\"What Is a Content Copywriter?\">What Is a Content Copywriter?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#6_Common_Content_Copywriting_Mistakes_to_Avoid\" title=\"6 Common Content Copywriting Mistakes to Avoid\">6 Common Content Copywriting Mistakes to Avoid<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#1_Messaging_That_Doesnt_Move_Your_Audience\" title=\"1. Messaging That Doesn\u2019t Move Your Audience\">1. Messaging That Doesn\u2019t Move Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#2_Using_the_Passive_Voice\" title=\"2. Using the Passive Voice\">2. Using the Passive Voice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#3_Non-Conversational_Writing_Thats_All_About_%E2%80%9CMe%E2%80%9D\" title=\"3. Non-Conversational Writing That\u2019s All About \u201cMe\u201d\">3. Non-Conversational Writing That\u2019s All About \u201cMe\u201d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#4_Too_Much_Fluff\" title=\"4. Too Much Fluff\">4. Too Much Fluff<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#Watch_Out_for_Extra_Verbs\" title=\"Watch Out for Extra Verbs\">Watch Out for Extra Verbs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#Avoid_Implied_Explanations\" title=\"Avoid Implied Explanations\">Avoid Implied Explanations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#Eliminate_Filler_Terms\" title=\"Eliminate Filler Terms\">Eliminate Filler Terms<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#5_Bad_or_No_Formatting\" title=\"5. Bad or No Formatting\">5. Bad or No Formatting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#6_A_Failure_to_Test_Your_Content\" title=\"6. A Failure to Test Your Content\">6. A Failure to Test Your Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#How_to_Avoid_Common_Copywriting_Mistakes_to_Blow_Past_Content_Quotas\" title=\"How to Avoid Common Copywriting Mistakes to Blow Past Content Quotas\">How to Avoid Common Copywriting Mistakes to Blow Past Content Quotas<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Mistake-Free_Copywriting_Impacts_Content_Marketing_and_Which_Copywriting_Mistakes_to_Avoid\"><\/span>How Mistake-Free Copywriting Impacts Content Marketing and Which Copywriting Mistakes to Avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Picture this. You\u2019re writing a blog post, a social post or copy for a product page.<\/p>\n\n\n\n<p>You want it to perform well to scale website traffic and revenue, but how do you know your copy will hit the mark? Will people care or will they indifferently move on?<\/p>\n\n\n\n<p>You might think online attention spans are short and getting shorter, making it difficult to seize people\u2019s attention with content copywriting.<\/p>\n\n\n\n<p>Some studies say <a href=\"https:\/\/www.appletoncreative.com\/blog\/copywriting-why-saying-less-is-best\/\" target=\"_blank\" rel=\"noreferrer noopener\">human attention spans have decreased by almost a third<\/a> during the internet era, exacerbating the job of content marketers.<\/p>\n\n\n\n<p>But it turns out that <a href=\"https:\/\/www.bbc.com\/news\/health-38896790\" target=\"_blank\" rel=\"noreferrer noopener\">shorter attention spans is a myth<\/a>. Attention spans are too task-dependent and too influenced by circumstantial expectations to be a reliable metric.<\/p>\n\n\n\n<p>Why then do audiences pay so little attention to your content marketing? Copywriting for conversions <em>is<\/em> difficult, but not because of shorter attention spans. Successful conversion copywriting is challenging because of <a href=\"https:\/\/copyblogger.com\/capture-reader-attention\/\" target=\"_blank\" rel=\"noreferrer noopener\">information overload and more competition<\/a>.<\/p>\n\n\n\n<p>If readers bounce from your content, you probably rambled, your brand messaging didn\u2019t captivate or you committed a common copywriting mistake.<\/p>\n\n\n\n<p>For content marketers who need to drive traffic, woo potential leads and boost conversions, the pressure is on! But stagnant copywriting will impede your content marketing goals.<\/p>\n\n\n\n<p>Thankfully, with the right eye, you can spot the mistakes that turn content with potential into a waste of copywriting resources and the reader\u2019s time.<\/p>\n\n\n\n<p>We\u2019ll outline the importance of copywriting for content marketing and six common copywriting mistakes to avoid so your content wows audiences and drives conversions through the roof!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Copywriting_for_Content_Marketing\"><\/span>The Importance of Copywriting for Content Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There are few strategies as impactful on conversions, engagement and loyalty as content marketing. <a href=\"https:\/\/blog.hubspot.com\/marketing\/benefits-high-quality-content-consistency-brand\" target=\"_blank\" rel=\"noreferrer noopener\">Content marketing builds trust<\/a> by providing value without asking for compensation.<\/p>\n\n\n\n<p>Great content creates memorable experiences for potential leads. If your articles or posts educate and enthrall leads, they\u2019ll trust you and become more likely to convert into a customer.<\/p>\n\n\n\n<p>Hence why <a href=\"https:\/\/neilpatel.com\/blog\/copywriting-can-crush-growth\/\" target=\"_blank\" rel=\"noreferrer noopener\">strong copywriting is vital for content marketing<\/a>. Words sway people, and all content requires copy. To scale content marketing, you need to become a <a href=\"https:\/\/www.crowdcontent.com\/services\/copywriting\/\">content copywriter<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_a_Content_Copywriter\"><\/span>What Is a Content Copywriter?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A content copywriter applies copywriting best practices to content marketing to reinforce brand messaging and make audiences care about what they\u2019re reading.<\/p>\n\n\n\n<p>Let\u2019s break this down! Content marketing is the strategy of creating and distributing content like articles and posts to attract and engage leads. Copywriting is the art of crafting written content to knock your audience\u2019s socks off so they take action.<\/p>\n\n\n\n<p>But don\u2019t you want your content marketing to knock people\u2019s socks off too?<\/p>\n\n\n\n<p>People crave connection to what you\u2019re saying. Does your content merely answer queries and promote your brand, or does it go further and <em>move<\/em> your audience?<\/p>\n\n\n\n<p>You need to make your content \u201cpeople-first content\u201d with mistake-free copywriting. Tell stories that potential leads can relate to and use language that enraptures them.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/content-writer-or-copywriter\/\">content copywriter<\/a> leverages brand messaging, emotional language and product copy in their content marketing to improve traffic and conversions. It\u2019s that simple.<\/p>\n\n\n\n<p>If longform content doesn\u2019t command attention the same way a billboard advertisement does, the strength of the writing otherwise and the research you put into the content won\u2019t matter.<\/p>\n\n\n\n<p>Therefore, you can\u2019t afford to overlook common copywriting mistakes in content marketing! Let\u2019s review six copywriting mistakes to avoid to benefit your bottom line.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.crowdcontent.com\/?utm_source=crowd+content+blog&amp;utm_medium=banner&amp;utm_campaign=6-common-copywriting-mistakes-that-hurt-content-marketing&amp;utm_content=content+brand+deserves\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"354\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Common-Content-Copywriting-Mistakes-Content-Banner.png\" alt=\"Common-Content-Copywriting-Mistakes-Content-Banner\" class=\"wp-image-34486\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Common-Content-Copywriting-Mistakes-Content-Banner.png 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Common-Content-Copywriting-Mistakes-Content-Banner-320x155.png 320w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Common_Content_Copywriting_Mistakes_to_Avoid\"><\/span>6 Common Content Copywriting Mistakes to Avoid<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As a content marketer\u2014or, more precisely, a content copywriter!\u2014you want to make your content copywriting shine!<\/p>\n\n\n\n<p>Here are common copywriting mistakes to avoid:<\/p>\n\n\n\n<ol>\n<li>Messaging that doesn\u2019t move your audience.<\/li>\n\n\n\n<li>Using the passive voice.<\/li>\n\n\n\n<li>Non-conversational writing that\u2019s all about \u201cme.\u201d<\/li>\n\n\n\n<li>Too much fluff.<\/li>\n\n\n\n<li>Bad or no formatting.<\/li>\n\n\n\n<li>A failure to test your content.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Messaging_That_Doesnt_Move_Your_Audience\"><\/span>1. Messaging That Doesn\u2019t Move Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The biggest mistake brands make in content marketing is not employing clear messaging as part of a story to establish connections with people.<\/p>\n\n\n\n<p>Storytelling is an important aspect for both <a href=\"https:\/\/neilpatel.com\/blog\/the-definitive-guide-to-b2c-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">B2C content marketing<\/a> and <a href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/the-complete-b2b-content-creation-guide\/\">B2B content creation<\/a>; no matter your audience, all potential customers are people first who just want to feel connected.<\/p>\n\n\n\n<p>Check out the below blog-post intro from the B2B-software company Gong.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"432\" height=\"512\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Common-Content-Copywriting-Mistakes-Bad-Messaging.png\" alt=\"Common-Content-Copywriting-Mistakes-Bad-Messaging\" class=\"wp-image-34495\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Common-Content-Copywriting-Mistakes-Bad-Messaging.png 432w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Common-Content-Copywriting-Mistakes-Bad-Messaging-320x379.png 320w\" sizes=\"(max-width: 432px) 100vw, 432px\" \/><figcaption class=\"wp-element-caption\">Storytelling-based messaging is not just essential for B2C brands but B2B ones too. When you give readers a reason to care with your content copywriting, that\u2019s how they\u2019ll keep reading.<\/figcaption><\/figure><\/div>\n\n\n<p>Even though they sell complex technology to business professionals, they set up a narrative (with a pop-culture reference no less!) to hook their readers.<\/p>\n\n\n\n<p>This tactic exemplifies <a href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/how-to-recognize-a-great-b2b-copywriter-and-get-results\/\">what makes a great copywriter<\/a>: great communication skills with people.<\/p>\n\n\n\n<p>But to connect with your target audience\u2014to influence and entice them towards your products or services\u2014you need to understand them.<\/p>\n\n\n\n<p>In short, your content should demonstrate that you\u2019ve identified the following about your target audience:<\/p>\n\n\n\n<ul>\n<li>Emotional pushes (i.e., what causes them problems)<\/li>\n\n\n\n<li>Emotional pulls (i.e., what attracts them to a solution)<\/li>\n\n\n\n<li>Present habits (i.e., what they are currently doing or not doing)<\/li>\n\n\n\n<li>Solution anxieties (i.e., what might worry them if they break their habits)<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s go through an example.<\/p>\n\n\n\n<p>Take a web-design agency that caters to local-service businesses, like landscaping companies.<\/p>\n\n\n\n<ul>\n<li>Push: They work hard so they don\u2019t have time to market their business more.<\/li>\n\n\n\n<li>Pull: They want more leads to increase revenue.<\/li>\n\n\n\n<li>Habit: They\u2019re floundering with an outdated website.<\/li>\n\n\n\n<li>Anxiety: They know how their website works and besides, what if their investment goes down the drain?<\/li>\n<\/ul>\n\n\n\n<p>Here\u2019s a potential intro for an article on \u201cmarketing tips for a landscaping website\u201d:<\/p>\n\n\n\n<p><em>So you want to dominate the neighborhood and become the top landscaper in town?<\/em><\/p>\n\n\n\n<p><em>But you work so much running your business, you worry your website isn\u2019t pulling its weight to make this a reality and you don\u2019t have the capacity to do anything about it. Your website has gotten you this far, but now you\u2019ve hit a cap so it\u2019s time to take things to the next level.<\/em><\/p>\n\n\n\n<p><em>To grow your landscaping business, your website needs to work as hard as you do to become a lead-generating machine. Let\u2019s look at some surefire tips to make this a reality!<\/em><\/p>\n\n\n\n<p>By framing the website as working hard like them, you appeal to their entrepreneurial pride (hard work) that explains the push (not enough time), while implying the consequences of keeping their habit (they\u2019re floundering if their current website isn\u2019t working as hard as it could).<\/p>\n\n\n\n<p>Plus, a \u201chard-working website\u201d both alludes to the pull (if it works hard, it will generate more leads like a \u201cmachine\u201d so they can \u201cdominate\u201d and \u201cgrow\u201d) and alleviates anxiety (if it works hard, you won\u2019t have to update it as much and it will pay for itself).<\/p>\n\n\n\n<p>You now have a story, leading the reader on a journey where they identify as the audience with messaging that intersects their desires &amp; pain points and your products or services.<\/p>\n\n\n\n<p>Content copywriting with strong messaging is key to content marketing success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Using_the_Passive_Voice\"><\/span>2. Using the Passive Voice<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Good copywriting energizes, engages and stirs people into action. It should be direct and to the point. Most importantly, good copy is crystal clear and never confuses readers.<\/p>\n\n\n\n<p>The quickest way to undermine good copywriting is to write in the passive voice.<\/p>\n\n\n\n<p>In the passive voice, the verb acts on the subject. It makes a phrase sound more odd and disconnected than necessary and it stutters your copy.<\/p>\n\n\n\n<p>Take this sentence, for example: <em>Our product is loved by our customers because of its simplicity.<\/em><\/p>\n\n\n\n<p>The active voice flips things around so the subject performs the verb\u2019s action. It\u2019s more lively, energetic and clear, and it turns a passive sentence from clunky to spunky.<\/p>\n\n\n\n<p>Like this: <em>Our customers love our product for its simplicity.<\/em><\/p>\n\n\n\n<p>A fast way to identify the passive voice is to look for <em>to be<\/em> and its variants (<em>am<\/em>, <em>are<\/em>, <em>been<\/em>, <em>being<\/em>, <em>is<\/em>, <em>was<\/em> and <em>were<\/em>). These verbs lack confidence and detract from more engaging verbs.<\/p>\n\n\n\n<p>Remember in the introduction the sentence, &#8220;Why then do readers pay so little attention to your content marketing?&#8221;<\/p>\n\n\n\n<p>In the first draft of this post, that sentence read, &#8220;So why then do audiences seem to spend so little attention to your content marketing?&#8221;<\/p>\n\n\n\n<p>&#8220;Seem to\u2026&#8221; devalues the stronger verb &#8220;spend&#8221; (later replaced by &#8220;pay&#8221;) and makes you sound hesitant. It also inflates your word count!<\/p>\n\n\n\n<p>Fixing the passive voice quickly improves content marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Non-Conversational_Writing_Thats_All_About_%E2%80%9CMe%E2%80%9D\"><\/span>3. Non-Conversational Writing That\u2019s All About \u201cMe\u201d<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Brands take varying approaches with the tone and voice of their content, ranging from a knowledgeable voice and an even tone to a more casual vibe.<\/p>\n\n\n\n<p>But all good content copywriting has one thing in common: it&#8217;s conversational.<\/p>\n\n\n\n<p>To nurture lifelong customers and make them raving fans of your business, your copy should have the same cadence that a message from a friend would.<\/p>\n\n\n\n<p>Read your content out loud to test for conversationalism. If it flows more like a friendly conversation and less like reading a microwave\u2019s instruction manual, you&#8217;re on the right track.<\/p>\n\n\n\n<p>But be wary of advice like \u201cwrite like you talk,\u201d which itself is a common copywriting mistake.<\/p>\n\n\n\n<p>Why? Because people talk based on unedited thoughts from their head. Copywriting expert Erica Schneider says to think of conversational writing as \u201crelaxed writing.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">1. Don\u2019t write like you speak<br><br>Conversational writing \u2260 mimicking conversations.<br><br>We um and ah in conversations. It can take us a while to get to our point.<br><br>Conversational writing = \u201crelaxed writing\u201d.<br><br>It means don\u2019t sound like a stuffy research paper or Wikipedia page.<\/p>&mdash; Erica Schneider (@ericasmyname) <a href=\"https:\/\/twitter.com\/ericasmyname\/status\/1516086617429188615?ref_src=twsrc%5Etfw\">April 18, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>A relaxed tone comes naturally when you stop <em>talking at<\/em> your readers and start <em>conversing with<\/em> them.<\/p>\n\n\n\n<p>Want an example? Check out this above-the-fold messaging from an agency\u2019s website:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"194\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Common-Content-Copywriting-Mistakes-Non-Conversational-Example.png\" alt=\"Common-Content-Copywriting-Mistakes-Non-Conversational-Example\" class=\"wp-image-34528\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Common-Content-Copywriting-Mistakes-Non-Conversational-Example.png 512w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Common-Content-Copywriting-Mistakes-Non-Conversational-Example-320x121.png 320w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">If your copywriting is all about yourself, why should readers care? This common copywriting mistake of not <em>conversing with<\/em> your audience leaves a lot of conversions on the table.<\/figcaption><\/figure><\/div>\n\n\n<p>\u201cWe are\u201d this. \u201cAn expert team\u201d of that. \u201cGet to know us\u201d!? Yuck.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/www.alexcattoni.com\/how-to-not-write-copy-8-bad-copywriting-examples-marketing-fails\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cMe, Me, Me\u201d tactic<\/a> is a great example of a copywriting mistake because it underscores the value of focusing on what you can do for leads.<\/p>\n\n\n\n<p>Conversational content copywriting is all about the \u201cyou\u201d; making it about \u201cme\u201d is lazy and ineffective.<\/p>\n\n\n\n<p>For instance, here copywriting expert Grace Baldwin hits the nail on the head about the importance of writing to customers about them instead of at them about you.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">3 reasons your marketing story should be about the customer, not you.<br><br>1. They&#39;re the one buying<br>2. They&#39;re the one buying<br>3. They&#39;re the one buying<\/p>&mdash; \ud83c\udf4b Grace Baldwin: B2B SaaS Copywriter (@heygracebaldwin) <a href=\"https:\/\/twitter.com\/heygracebaldwin\/status\/1446503229701902344?ref_src=twsrc%5Etfw\">October 8, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Trying to sell leads on your greatness will get you nowhere. (Unless of course, you\u2019re selling the world\u2019s best cup of coffee!)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"478\" height=\"512\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Common-Content-Copywriting-Mistakes-Speaking-About-Me.png\" alt=\"Common-Content-Copywriting-Mistakes-Speaking-About-Me\" class=\"wp-image-34537\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Common-Content-Copywriting-Mistakes-Speaking-About-Me.png 478w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Common-Content-Copywriting-Mistakes-Speaking-About-Me-320x343.png 320w\" sizes=\"(max-width: 478px) 100vw, 478px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Too_Much_Fluff\"><\/span>4. Too Much Fluff<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ever read a paragraph and thought, \u201cWell that was a lot of words\u201d? I\u2019ll bet dollars to donuts you didn\u2019t even remember what the paragraph was about.<\/p>\n\n\n\n<p>Crafting conversational copy that connects with your readers is foundational to good writing. And nothing stops the flow of a conversation quicker than <a href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/\">fluff in writing<\/a>.<\/p>\n\n\n\n<p>All too often, writers hope to dazzle readers by filling their prose with industry jargon and complex language, only to alienate their audience with fluff.&nbsp;<\/p>\n\n\n\n<p>Wait, let me try that again.<\/p>\n\n\n\n<p>Filling your prose with industry jargon and complex language to dazzle readers will alienate them instead.<\/p>\n\n\n\n<p>That\u2019s better. Let\u2019s move on\u2026.<\/p>\n\n\n\n<p>If you find your writing is stuffed with superfluous words that belabor the point or ones that don&#8217;t make sense, you\u2019re likely covering for your own lack of clarity.<\/p>\n\n\n\n<p>Simply slow down and make sure you understand what <em>you\u2019re<\/em> talking about. This usually happens in the editing process.<\/p>\n\n\n\n<p>What are some tips to avoid this common copywriting mistake of fluffy writing?<\/p>\n\n\n\n<ul>\n<li>Watch out for extra verbs.<\/li>\n\n\n\n<li>Avoid explanations that are implied.<\/li>\n\n\n\n<li>Eliminate filler terms.<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s look at some concrete examples of each.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Watch_Out_for_Extra_Verbs\"><\/span>Watch Out for Extra Verbs<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><em>You must make a connection with your readers to increase conversion rates.<\/em><\/p>\n\n\n\n<p><em>Are you trying to write about consumer debt for a fintech company but don\u2019t know where to start?<\/em><\/p>\n\n\n\n<p><em>Many business owners aren&#8217;t aware of new LinkedIn features or how to best use them, leaving them struggling to expand their reach to new customers by not exploring their options.<\/em><\/p>\n\n\n\n<p>\u201cMust.\u201d \u201cTrying.\u201d \u201cLeaving.\u201d \u201cExpand.\u201d What\u2019s going on here?<\/p>\n\n\n\n<p>Some ideas are complicated, we get it. But you can boil all sentences down to three elements: Subject &gt; Verb &gt; Object. There\u2019s no need for more than one verb per clause if you can help it.<\/p>\n\n\n\n<p>Adding extra verbs to a sentence is an example of a common copywriting mistake because it lacks confidence, increases word counts and indicates you probably need an editor. Here are ways to fix these problems:<\/p>\n\n\n\n<p><em>Connect with your readers to increase conversion rates.<\/em><\/p>\n\n\n\n<p><em>Are you writing about consumer debt for a fintech company but don\u2019t know where to start?<\/em><\/p>\n\n\n\n<p><em>Many business owners aren&#8217;t aware of new LinkedIn features or how to best use them. Instead, they struggle to reach new customers by not exploring their options.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Avoid_Implied_Explanations\"><\/span>Avoid Implied Explanations<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Delineation is extremely valuable when referencing industry buzzwords, but rarely welcome in all other circumstances.<\/p>\n\n\n\n<p>If you\u2019re padding your points with additional context that tells the reader something already obvious or that they already know, your content copywriting will tire them out.<\/p>\n\n\n\n<p>This seems simple, but writers overlook this copywriting mistake frequently, because it even creeps into microcopy on a sentence-by-sentence basis when writing first drafts.<\/p>\n\n\n\n<p>Consider the following example:<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">I edit this so much:<br><br>\/\/Compare with competitors in your space.\/\/<br><br>*Compare with competitors.*<br><br>If they are competitors, you&#39;ve implied they are in your space.<\/p>&mdash; Dominic Kent (@DomKent) <a href=\"https:\/\/twitter.com\/DomKent\/status\/1545670615960535040?ref_src=twsrc%5Etfw\">July 9, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Can you imagine a competitor <em>not<\/em> in your space? What does that even mean?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Eliminate_Filler_Terms\"><\/span>Eliminate Filler Terms<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>What are filler terms?<\/p>\n\n\n\n<p>Filler terms are words or turns-of-phrase in sentences when trying to get thoughts on paper but which don\u2019t add any value to readers.<\/p>\n\n\n\n<p>They bloat your writing, hurt your content marketing goals and make your readers more likely to bounce from your articles or blog posts.<\/p>\n\n\n\n<p>Remember the sentence a couple subsections ago, \u201cAll too often, writers hope to dazzle\u2026\u201d?<\/p>\n\n\n\n<p>Yeah, \u201cAll too often\u201d was lazy filler. That\u2019s why I cut it and rearranged the syntax to later lead with \u201cFilling your prose&#8230;.\u201d Much better, no?<\/p>\n\n\n\n<p>Some <a href=\"https:\/\/contentmarketinginstitute.com\/2019\/04\/delete-words-phrases\/\" target=\"_blank\" rel=\"noreferrer noopener\">examples of filler words<\/a> include adverbs, \u201cin order to\u201d and \u201cthe fact of the matter.\u201d Instead, leverage action verbs, mitigate adjectives and avoid clich\u00e9s.<\/p>\n\n\n\n<p>Are there exceptions to these rules? Absolutely!<\/p>\n\n\n\n<p>It all comes down to context. For instance, I used the word \u201cabsolutely\u201d even though adverbs are usually a red flag, but not to qualify an adjective or verb. And even then, strategically placed adverbs to modify other words can sometimes be effective if they grab attention.<\/p>\n\n\n\n<p>Use your discretion and always put yourself in the reader\u2019s shoes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Bad_or_No_Formatting\"><\/span>5. Bad or No Formatting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Potential customers want copy that engages, entertains and informs. They don&#8217;t want to slog through monotonously formatted paragraphs that hurt their eyes.<\/p>\n\n\n\n<p>Format content to reflect the nature of the medium. Did you know that <a href=\"https:\/\/techjury.net\/blog\/blogging-statistics\/\">the average person spends 37 seconds reading a blog post<\/a>? That\u2019s insanely disheartening for content marketers! Don\u2019t chase readers away with walls of text.<\/p>\n\n\n\n<p>Here\u2019s how to make content scannable, easy to digest and pleasant to read:<\/p>\n\n\n\n<ul>\n<li>Break up topics with headings and subheadings;<\/li>\n\n\n\n<li>Include interesting points and facts as bullet points; and<\/li>\n\n\n\n<li>Embed relevant images or video content to visually compel readers (and as a bonus, multimedia content adds authority to your article, showing you\u2019ve done research to back up your points).&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>And don\u2019t forget to format paragraphs themselves. The flow of your writing is just as important to the visual and hierarchical structure.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"685\" height=\"690\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Common-Content-Copywriting-Mistakes-Format-Copy.png\" alt=\"Common-Content-Copywriting-Mistakes-Format-Copy\" class=\"wp-image-34552\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Common-Content-Copywriting-Mistakes-Format-Copy.png 685w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Common-Content-Copywriting-Mistakes-Format-Copy-320x322.png 320w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/><figcaption class=\"wp-element-caption\">A demonstration of formatting your content copywriting with creative variety to grab readers\u2019 attention.<\/figcaption><\/figure><\/div>\n\n\n<p>Rhythm, syntax, vocabulary and more all comprise flow that helps define copy-formatting. Lacking diversity of these elements is a major copywriting mistake to avoid.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_A_Failure_to_Test_Your_Content\"><\/span>6. A Failure to Test Your Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>No matter how well you write, there&#8217;s still a subjective element to great copy.<\/p>\n\n\n\n<p>You simply can&#8217;t know if a piece of content works until you put it out there. To succeed, you need great content copywriters with strong intuitions about what works and what doesn&#8217;t.<\/p>\n\n\n\n<p>That and testing your content.<\/p>\n\n\n\n<p>Creativity is an inherent part of copywriting, but there&#8217;s no reason to leave your marketing results to chance.<\/p>\n\n\n\n<p>A\/b-testing, readability testing and even studying analytics are all crucial to optimizing content copywriting and to mitigate mistakes.<\/p>\n\n\n\n<p>Want to test two different headlines, introduction sections, taglines or more against each other? Check out a free tool like <a href=\"https:\/\/optimize.withgoogle.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Optimize<\/a>!<\/p>\n\n\n\n<p>Want to double-check the grammar, flow, readability and more of your content copywriting? Try <a href=\"https:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grammarly<\/a> (freemium) or <a href=\"https:\/\/hemingwayapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hemingway Editor<\/a> (free)!<\/p>\n\n\n\n<p>Want to cross-reference your content with traffic or conversions to see what content types work well and which pieces are most profitable to optimize? <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics<\/a>!<\/p>\n\n\n\n<p>Leaving content stagnant, not analyzing it and not testing it are the low-hanging fruits of common copywriting mistakes. Pick those fruits and your content marketing will thank you!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Avoid_Common_Copywriting_Mistakes_to_Blow_Past_Content_Quotas\"><\/span>How to Avoid Common Copywriting Mistakes to Blow Past Content Quotas<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Writing, in general, is deceptively simple. Anyone can form words into sentences, sentences into paragraphs and so on. But crafting words that connect, engage and sell is another matter.<\/p>\n\n\n\n<p>Remember, people don\u2019t pay less attention to business content than they used to. Instead, it\u2019s tougher to compete but also never more important.<\/p>\n\n\n\n<p>Content marketing is vital to improving your marketing metrics, spreading your brand and delivering more qualified leads. But you can\u2019t succeed without great copywriting that\u2019s on-message, well-tested and written confidently, conversationally, jargon-free, succinctly and more.<\/p>\n\n\n\n<p>That\u2019s what content copywriting is all about!<\/p>\n\n\n\n<p>But even when you know the rules of good copywriting, scaling your output and committing additional time you don\u2019t have are new challenges altogether.<\/p>\n\n\n\n<p>High-quality <a href=\"https:\/\/www.crowdcontent.com\/services\/copywriting\/\">freelance copywriter services<\/a> deliver on all these notes, without any of the mistakes that can hold your content down. <\/p>\n\n\n\n<p>Supercharge your content with managed services and now your content strategy might be the envy of other marketers!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How Mistake-Free Copywriting Impacts Content Marketing and Which Copywriting Mistakes to Avoid Picture this. You\u2019re writing a blog post, a social post or copy for a product page. You want it to perform well to scale website traffic and revenue, but how do you know your copy will hit the mark? Will people care or [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":34480,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[358],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boost Content Marketing: Avoid These 6 Copywriting Mistakes<\/title>\n<meta name=\"description\" content=\"Learn to spot and fix these common content copywriting mistakes to blow your content marketing goals through the roof and convert more leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost Content Marketing: Avoid These 6 Copywriting Mistakes\" \/>\n<meta property=\"og:description\" content=\"Learn to spot and fix these common content copywriting mistakes to blow your content marketing goals through the roof and convert more leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Crowd Content - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-12T11:11:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T10:35:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/6-Common-Copywriting-Mistakes-That-Hurt-Content-Marketing.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"354\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kevin Elliott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Elliott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/\",\"name\":\"Boost Content Marketing: Avoid These 6 Copywriting Mistakes\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/6-Common-Copywriting-Mistakes-That-Hurt-Content-Marketing.png\",\"datePublished\":\"2022-07-12T11:11:05+00:00\",\"dateModified\":\"2024-04-25T10:35:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/2e3a91b0b5c5e0ac1ed343f6f1a7dde4\"},\"description\":\"Learn to spot and fix these common content copywriting mistakes to blow your content marketing goals through the roof and convert more leads.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#primaryimage\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/6-Common-Copywriting-Mistakes-That-Hurt-Content-Marketing.png\",\"contentUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/6-Common-Copywriting-Mistakes-That-Hurt-Content-Marketing.png\",\"width\":730,\"height\":354,\"caption\":\"Featured image for post about common copywriting mistakes featuring the title and a confused woman.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/copywriting\/6-common-copywriting-mistakes-that-hurt-content-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.crowdcontent.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"6 Common Copywriting Mistakes That Hurt Content Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/\",\"name\":\"Crowd Content - 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