{"id":34378,"date":"2022-07-01T00:38:43","date_gmt":"2022-07-01T04:38:43","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=34378"},"modified":"2024-04-25T10:35:24","modified_gmt":"2024-04-25T10:35:24","slug":"5-tips-for-writing-an-email-marketing-newsletter","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/email-writing\/5-tips-for-writing-an-email-marketing-newsletter\/","title":{"rendered":"5 Tips for Writing an Email Marketing Newsletter"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #454545;color:#454545\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #454545;color:#454545\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/email-writing\/5-tips-for-writing-an-email-marketing-newsletter\/#Learn_What_It_Takes_to_Create_a_Successful_Email_Newsletter\" title=\"Learn What It Takes to Create a Successful Email Newsletter\">Learn What It Takes to Create a Successful Email Newsletter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/email-writing\/5-tips-for-writing-an-email-marketing-newsletter\/#What_Are_the_Benefits_of_Email_Newsletter_Marketing\" title=\"What Are the Benefits of Email Newsletter Marketing?\">What Are the Benefits of Email Newsletter Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/email-writing\/5-tips-for-writing-an-email-marketing-newsletter\/#Unique_Benefits_of_an_Email_Newsletter_for_Existing_Customers\" title=\"Unique Benefits of an Email Newsletter for Existing Customers\">Unique Benefits of an Email Newsletter for Existing Customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/email-writing\/5-tips-for-writing-an-email-marketing-newsletter\/#What_Makes_a_Successful_Email_Newsletter\" title=\"What Makes a Successful Email Newsletter?\">What Makes a Successful Email Newsletter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/email-writing\/5-tips-for-writing-an-email-marketing-newsletter\/#Email_Marketing_Newsletter_Tips\" title=\"Email Marketing Newsletter Tips\">Email Marketing Newsletter Tips<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/email-writing\/5-tips-for-writing-an-email-marketing-newsletter\/#1_Write_a_Compelling_Headline_as_Your_Subject\" title=\"1. Write a Compelling Headline as Your Subject\">1. Write a Compelling Headline as Your Subject<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/email-writing\/5-tips-for-writing-an-email-marketing-newsletter\/#2_Make_Content_Relevant_to_Your_Audience\" title=\"2. Make Content Relevant to Your Audience\">2. Make Content Relevant to Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/email-writing\/5-tips-for-writing-an-email-marketing-newsletter\/#3_Write_Amazing_Copy_That_Converts\" title=\"3. Write Amazing Copy That Converts\">3. Write Amazing Copy That Converts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/email-writing\/5-tips-for-writing-an-email-marketing-newsletter\/#4_Map_the_Message_to_the_Buyers_Journey_Stage\" title=\"4. Map the Message to the Buyer\u2019s Journey Stage\">4. Map the Message to the Buyer\u2019s Journey Stage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/email-writing\/5-tips-for-writing-an-email-marketing-newsletter\/#5_AB-Test_All_the_Things\" title=\"5. A\/B-Test All the Things!\">5. A\/B-Test All the Things!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/email-writing\/5-tips-for-writing-an-email-marketing-newsletter\/#Master_Your_Email_Newsletter_With_Amazing_Content\" title=\"Master Your Email Newsletter With Amazing Content\">Master Your Email Newsletter With Amazing Content<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Learn_What_It_Takes_to_Create_a_Successful_Email_Newsletter\"><\/span>Learn What It Takes to Create a Successful Email Newsletter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s a challenge all email marketers face. How can I get people to care? What email newsletter tips can I use to excite my customers?<\/p>\n\n\n\n<p>Email marketing is competitive. Simply sharing your latest blog post or promoting a sales campaign won\u2019t inherently help you stand out.<\/p>\n\n\n\n<p>The truth is, emails inundate us more than ever. Advancements in instant-messaging technology, social platforms and push notifications only make the problem worse.<\/p>\n\n\n\n<p>From the most-recent data, the ROI of email marketing has decreased in recent years, landing at <a href=\"https:\/\/www.litmus.com\/blog\/infographic-the-roi-of-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">36:1 ($36 in revenue for every $1 of costs)<\/a> from <a href=\"https:\/\/www.litmus.com\/wp-content\/uploads\/2020\/09\/State-of-Email-Report_Fall-2020.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">42:1 in the previous year<\/a>.<\/p>\n\n\n\n<p>That\u2019s still an impressive ROI\u2014showing how dominant email is as a marketing channel that drives sales.<\/p>\n\n\n\n<p>So what gives? Why is it more difficult to create a successful email newsletter? Well, customers have higher expectations coupled with limited attention spans because of bloated inboxes.<\/p>\n\n\n\n<p>Yet email remains one of the best mediums for <a href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/how-to-grow-your-business-with-content-marketing\/\">how to grow your business using content marketing<\/a>.<\/p>\n\n\n\n<p>To get it to work, you have to construct a strong narrative in your email newsletters, messaging that compels readers and a user experience that optimizes for conversions &amp; more sales.<\/p>\n\n\n\n<p>It\u2019s not easy, but you can improve results by making a few tweaks to your newsletter strategy.<\/p>\n\n\n\n<p>In this guide, you\u2019ll discover the key benefits of email marketing and learn five email newsletter tips to make your own campaigns more successful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_the_Benefits_of_Email_Newsletter_Marketing\"><\/span><strong>What Are the <\/strong>Benefits of Email Newsletter Marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s easy to guess the typically cited benefits of email. You can reach your audience directly, <a href=\"https:\/\/blog.hubspot.com\/marketing\/benefits-of-email-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">email is cost-efficient &amp; increases sales<\/a>, <a href=\"https:\/\/www.webfx.com\/blog\/marketing\/importance-of-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">email newsletters drive engagement<\/a>, etc.<\/p>\n\n\n\n<p>But email marketing with newsletters is special because it\u2019s particular for one specific segment of your audience: existing customers.<\/p>\n\n\n\n<p>Research shows that <a href=\"https:\/\/www.sparkpost.com\/blog\/surveymonkey-sparkpost-unveil-retail-consumer-survey-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">email marketing works best when focused on \u201cpost-purchase\u201d opportunities<\/a>. In other words, steer efforts towards upsell revenue, not net-new revenue.<\/p>\n\n\n\n<p>Makes sense. Other types of marketing emails like transactional emails used in sales sequences target leads and potential new customers.<\/p>\n\n\n\n<p>But existing customers are more likely to subscribe to your newsletter. That\u2019s because, according to the above study, they want \u201cto learn about the products they purchase.\u201d<\/p>\n\n\n\n<p>Simply put, once they become new customers or are at least near the bottom of the sales funnel, a newsletter offers them the chance to feel nurtured by you <em>as a customer<\/em>.<\/p>\n\n\n\n<p>So what are some of the unique email newsletter benefits you can leverage from these insights?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Unique_Benefits_of_an_Email_Newsletter_for_Existing_Customers\"><\/span>Unique Benefits of an Email Newsletter for Existing Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When optimizing your newsletters, ensure you\u2019re providing value for actual subscribers.<\/p>\n\n\n\n<p>Email newsletters shouldn\u2019t assume recipients are still just learning about your brand, so aim for these unique benefits from newsletters to extract as much return as possible.<\/p>\n\n\n\n<ul>\n<li>You can collect feedback from customers. Email newsletters are perfect for asking about satisfaction levels, sentiments and ideas.<\/li>\n\n\n\n<li>Educate customers. Subscribers want to learn about your services, understand how they can get the most out of them and stay abreast of new features or updates.<\/li>\n\n\n\n<li>Increase upsell revenue. Email newsletters promoting product suggestions or discounts &amp; deals almost always yield great profits.<\/li>\n\n\n\n<li>Drive loyalty via <a href=\"https:\/\/blog.nicejob.com\/post\/what-is-reputation-marketing-the-complete-guide\" target=\"_blank\" rel=\"noreferrer noopener\">reputation marketing<\/a>. Telling stories and connecting with customers emotionally means they\u2019ll more likely refer you and become a fan of your business..<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_a_Successful_Email_Newsletter\"><\/span>What Makes a Successful Email Newsletter?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that you know what benefits to aim towards from your email newsletter, how can you realize them?<\/p>\n\n\n\n<p>Remember, we mentioned above that simply sending out information about your company or promotional campaigns isn\u2019t sufficient.<\/p>\n\n\n\n<p>Email ROI has slightly decreased because not enough marketers have upped their content game.<\/p>\n\n\n\n<p>Compel readers with the <a href=\"https:\/\/sparktoro.com\/blog\/hook-line-and-sinker-a-model-for-crafting-successful-viral-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201chook, line and sinker\u201d approach to marketing<\/a>. Grab their attention, deliver on the promise with memorable associations and then inspire engagement.<\/p>\n\n\n\n<p>For example, say you\u2019re sharing news about a product update.<\/p>\n\n\n\n<p>I don\u2019t know about you, but I see emails like this in my inbox every day, glossing over most of them if I open them at all since they look like the engineers who coded the updates wrote them.<\/p>\n\n\n\n<p>But if I see an email about a product update from a brand I love because they have a reputation for sharing news in an interesting way? Now I\u2019m intrigued.<\/p>\n\n\n\n<p>Is there a relatable pain point addressed? Is there messaging that makes me feel like the email is for <em>me? Is there a solution to the problem connected to benefits that I can understand?<\/em><\/p>\n\n\n\n<p>Creating a successful email newsletter requires great content, good timing and other content marketing know-how.<\/p>\n\n\n\n<p>Let\u2019s review actionable email marketing newsletter tips to help you get there so you can increase conversion rates, improve revenue and grow your brand.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.crowdcontent.com\/who-we-help\/content-marketers\/?utm_source=crowd+content+blog&amp;utm_medium=banner&amp;utm_campaign=5+Tips+for+Writing+an+Email+Marketing+Newsletter&amp;utm_content=content+brand+deserves\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"354\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Get-the-Content-Your-Brand-Deserves-Banner.png\" alt=\"Get-the-Content-Your-Brand-Deserves-Banner\" class=\"wp-image-34408\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Get-the-Content-Your-Brand-Deserves-Banner.png 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Get-the-Content-Your-Brand-Deserves-Banner-320x155.png 320w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Email_Marketing_Newsletter_Tips\"><\/span>Email Marketing Newsletter Tips<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol>\n<li>Write a Compelling Headline as Your Subject<\/li>\n\n\n\n<li>Make the Content Relevant to Your Audience<\/li>\n\n\n\n<li>Write Amazing Copy That Converts<\/li>\n\n\n\n<li>Map the Message to the Buyer-Journey Stage<\/li>\n\n\n\n<li>A\/B-Test All the Things!<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Write_a_Compelling_Headline_as_Your_Subject\"><\/span>1. Write a Compelling Headline as Your Subject<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the easiest ways to improve your emails is to write great headlines in the subject field.<\/p>\n\n\n\n<p>Make each headline should short, interesting and relevant to your audience; otherwise, recipients won\u2019t open the message and read your content.<\/p>\n\n\n\n<p>Shorter headlines of five to seven words often perform well, but it\u2019s important to test variations with your audience to find what works for them.<\/p>\n\n\n\n<p>Avoid words that are likely to trigger an email provider\u2019s spam filter or turn off customers in general.<\/p>\n\n\n\n<p>For example, \u201cbuy,\u201d \u201corder,\u201d \u201cclearance,\u201d \u201ccash,\u201d \u201ccheap,\u201d \u201cmoney\u201d and \u201cprice\u201d aren\u2019t very intriguing.<\/p>\n\n\n\n<p>To generate interest in your email newsletters, try the following:<\/p>\n\n\n\n<ul>\n<li>Use the subject line to make an announcement.<\/li>\n\n\n\n<li>Ask a question in the subject line and provide the answer in the body of the email.<\/li>\n\n\n\n<li>Offer a valuable tip in the subject line.<\/li>\n\n\n\n<li>Use imperatives to direct the reader. This works best if you want people to download something or sign up for an event.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"44\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Email-Marketing-Newsletter-Tips-Compelling-Subject-Line.png\" alt=\"Email-Marketing-Newsletter-Tips-Compelling-Subject-Line\" class=\"wp-image-34417\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Email-Marketing-Newsletter-Tips-Compelling-Subject-Line.png 512w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Email-Marketing-Newsletter-Tips-Compelling-Subject-Line-320x28.png 320w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"196\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Email-Marketing-Newsletter-Tips-Compelling-Body-Copy.png\" alt=\"Email-Marketing-Newsletter-Tips-Compelling-Body-Copy\" class=\"wp-image-34420\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Email-Marketing-Newsletter-Tips-Compelling-Body-Copy.png 512w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Email-Marketing-Newsletter-Tips-Compelling-Body-Copy-320x123.png 320w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">This awesome subject and the first few lines of content in the body of this email newsletter both employ excellent writing techniques to grab a reader\u2019s attention.<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Make_Content_Relevant_to_Your_Audience\"><\/span>2. Make Content Relevant to Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Are you an email marketer who wants your newsletter to make you the hero at your company? Write content that\u2019s actually relevant to your audience and speaks to them specifically.<\/p>\n\n\n\n<p>This means you need to research your target audience thoroughly, understand their pain points.<\/p>\n\n\n\n<p>First, segment by audience information. Email marketers who craft unique messaging for different segments report an <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" target=\"_blank\" rel=\"noreferrer noopener\">average increase in revenue of 760%<\/a>!<\/p>\n\n\n\n<p>Examples of email segmentation include:<\/p>\n\n\n\n<ul>\n<li>Geographic (where people live);<\/li>\n\n\n\n<li>Psychographic (lifestyle characteristics);<\/li>\n\n\n\n<li>Behavioral (how your audience found you, how they engage with your product, etc.); and<\/li>\n\n\n\n<li>Demographic (age, gender, etc.).<\/li>\n<\/ul>\n\n\n\n<p>When you segment subscribers, you can tailor email newsletters to your audience, making them more likely to convert.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Write_Amazing_Copy_That_Converts\"><\/span>3. Write Amazing Copy That Converts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>But I\u2019m an email marketer for a chain of hardware stores who needs to push plumbing supplies this week! How am I supposed to make <em>that<\/em> sexy?<\/p>\n\n\n\n<p>Here\u2019s why you shouldn\u2019t let doubt sink your newsletter down the drain\u2026.<\/p>\n\n\n\n<p>There\u2019s no followup to the above sentence. But I did write a compelling line referencing industry-related humor, didn\u2019t I?<\/p>\n\n\n\n<p>Want to know how to seize people\u2019s attention? Humor and puns are a great tactic for subject lines. But there are many others.<\/p>\n\n\n\n<p>Callback time! Remember when I introduced the previous subsection with a question asking you if you want to be the hero at your company?<\/p>\n\n\n\n<p>Yes, that was a copywriting technique to appeal to your personal desires. And it works wonders.&nbsp;<\/p>\n\n\n\n<p>,It\u2019s also important to write like you\u2019re talking to a friend. Conversational writing connects with audiences and persuades them towards taking action.<\/p>\n\n\n\n<p>Just be sure to not literally write like you speak!<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">1. Don\u2019t write like you speak<br><br>Conversational writing \u2260 mimicking conversations.<br><br>We um and ah in conversations. It can take us a while to get to our point.<br><br>Conversational writing = \u201crelaxed writing\u201d.<br><br>It means don\u2019t sound like a stuffy research paper or Wikipedia page.<\/p>&mdash; Erica Schneider (@ericasmyname) <a href=\"https:\/\/twitter.com\/ericasmyname\/status\/1516086617429188615?ref_src=twsrc%5Etfw\">April 18, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Next, don&#8217;t obscure your message with jargon.<\/p>\n\n\n\n<p>Whether you sell a $10 item aimed or one worth $5,000, communicating value propositions clearly and with action words is one of the most impactful <a href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/email-writing\/email-copywriting-tips-for-mastering-a-profitable-niche\/\">email copywriting tips<\/a> to follow.<\/p>\n\n\n\n<p>Lastly, demonstrate to your target audience that you actually know them. People like to feel identified. Let\u2019s look at an example.<\/p>\n\n\n\n<p>This email from a newsletter caters to its audience, service providers, by acknowledging to them that they\u2019re experts. Service providers definitely love to hear that; it makes them feel respected.<\/p>\n\n\n\n<p>But the best part of this copywriting trick? Explicitly saying who your audience is (\u201cas a business owner\u2026\u201d).<\/p>\n\n\n\n<p>When you see your name, title, identity marker, etc., you subconsciously pay attention. It\u2019s that simple.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"496\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Email-Marketing-Newsletter-Tips-Copy-That-Converts.png\" alt=\"Email-Marketing-Newsletter-Tips-Copy-That-Converts\" class=\"wp-image-34429\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Email-Marketing-Newsletter-Tips-Copy-That-Converts.png 512w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Email-Marketing-Newsletter-Tips-Copy-That-Converts-320x310.png 320w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">This email copy identifies with the target audience to successfully grab people\u2019s attention.<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Map_the_Message_to_the_Buyers_Journey_Stage\"><\/span>4. Map the Message to the Buyer\u2019s Journey Stage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>What is the buyer\u2019s journey? It\u2019s the path a customer follows to purchase from your company.<\/p>\n\n\n\n<p>When you set up a sales funnel, the buyer\u2019s journey is how that funnel looks from the customer\u2019s perspective.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"288\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Email-Marketing-Newsletter-Tips-Match-Message-To-Buyer-Journey.png\" alt=\"Email-Marketing-Newsletter-Tips-Match-Message-To-Buyer-Journey\" class=\"wp-image-34438\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Email-Marketing-Newsletter-Tips-Match-Message-To-Buyer-Journey.png 512w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Email-Marketing-Newsletter-Tips-Match-Message-To-Buyer-Journey-320x180.png 320w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">This buyer&#8217;s journey through the sales funnel shows the different stages to which you need to match the messaging from your email marketing newsletter.<\/figcaption><\/figure><\/div>\n\n\n<p>You should have content for every stage to reflect the buyer\u2019s needs and push them forward in their journey.<\/p>\n\n\n\n<p>For instance, a lead or new customer at the top of the funnel\u2014the start of their journey\u2014has pain points but is still discovering your brand; pushy calls-to-action aren\u2019t ideal for them.<\/p>\n\n\n\n<p>Conversely, you should craft more sales-oriented messaging for those at the bottom of the funnel. They\u2019re ready to buy\u2014or ready to buy even more!.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_AB-Test_All_the_Things\"><\/span>5. A\/B-Test All the Things!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A\/B-testing is a way to compare two pieces of copy and determine which one performs better.<\/p>\n\n\n\n<p>You can test an alternate subject line or different body copy for valuable future insights to help you improve open rates, click-through rates or conversion rates.<\/p>\n\n\n\n<p>In fact, you don\u2019t have to restrict yourself to copy! There are lots of <a href=\"https:\/\/neilpatel.com\/blog\/ab-testing-email-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">examples of A\/B-testing for emails<\/a>, like calls-to-action, images or even testimonials.<\/p>\n\n\n\n<p>The key to A\/B-testing effectively is to change just one variable each time you run a test.<\/p>\n\n\n\n<p>If you want to test headlines, for example, the headline is the only thing you should change. The content, images and formatting would all stay the same. This ensures statistical significance.<\/p>\n\n\n\n<p>Once you decide to conduct an A\/B-test, determine how you\u2019ll measure performance. You may want to see which headline leads to the highest open rate or which CTA gives you the best click-through rate.<\/p>\n\n\n\n<p>Most email-service providers offer built-in A\/B-testing functionality, but here\u2019s a list of different <a href=\"https:\/\/qualaroo.com\/blog\/best-ab-testing-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">A\/B-testing tools for email<\/a> to consider.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Master_Your_Email_Newsletter_With_Amazing_Content\"><\/span>Master Your Email Newsletter With Amazing Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Turning your email marketing newsletter into a conversion-generating machine relies on great content, strong messaging and a hyper-focused awareness of your target audience.<\/p>\n\n\n\n<p>Email newsletters remain a tried-and-true way of engaging with existing customers to build your brand, drive sales and inspire loyalty if you follow these tested email marketing newsletter tips.<\/p>\n\n\n\n<p>Consistently producing great email content doesn\u2019t happen overnight. Connect with customers, save time and optimize resources by exploring an <a href=\"https:\/\/www.crowdcontent.com\/who-we-help\/email-marketers\/\">email writing service<\/a> that suits your needs.<\/p>\n\n\n\n<p>When you outsource email content to professional writers, you can focus on what you do best while your newsletter runs like clockwork.<\/p>\n\n\n\n<p>It looks like any reports of email\u2019s death have been greatly exaggerated indeed!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering how to optimize your email marketing newsletter to win more conversions? 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