{"id":34297,"date":"2022-06-17T01:16:09","date_gmt":"2022-06-17T05:16:09","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=34297"},"modified":"2024-04-25T10:35:24","modified_gmt":"2024-04-25T10:35:24","slug":"how-to-write-an-article-on-a-linkedin-company-page","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/","title":{"rendered":"How to Write an Article on a LinkedIn Company Page"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #454545;color:#454545\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #454545;color:#454545\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#The_Benefits_of_Publishing_an_Article_on_LinkedIn_May_Surprise_You\" title=\"The Benefits of Publishing an Article on LinkedIn May Surprise You\">The Benefits of Publishing an Article on LinkedIn May Surprise You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#Writing_Articles_on_LinkedIn_An_Overview\" title=\"Writing Articles on LinkedIn: An Overview\">Writing Articles on LinkedIn: An Overview<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#Which_Is_Better_LinkedIn_Articles_or_Posts\" title=\"Which Is Better: LinkedIn Articles or Posts?\">Which Is Better: LinkedIn Articles or Posts?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#When_to_Use_LinkedIn_Posts\" title=\"When to Use LinkedIn Posts\">When to Use LinkedIn Posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#When_to_Publish_LinkedIn_Articles\" title=\"When to Publish LinkedIn Articles\">When to Publish LinkedIn Articles<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#What_Are_the_Benefits_of_Publishing_an_Article_on_LinkedIn\" title=\"What Are the Benefits of Publishing an Article on LinkedIn\">What Are the Benefits of Publishing an Article on LinkedIn<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#Do_LinkedIn_Articles_Matter\" title=\"Do LinkedIn Articles Matter?\">Do LinkedIn Articles Matter?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#3_Benefits_of_Publishing_an_Article_on_LinkedIn\" title=\"3 Benefits of Publishing an Article on LinkedIn\">3 Benefits of Publishing an Article on LinkedIn<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#1_Insane_Reach\" title=\"1. Insane Reach\">1. Insane Reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#2_Low_Competition\" title=\"2. Low Competition\">2. Low Competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#3_Genuinely_Thoughtful_Community\" title=\"3. Genuinely Thoughtful Community\">3. Genuinely Thoughtful Community<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#Bonus_Tips_for_Writing_Articles_on_LinkedIn_to_Make_Them_Matter\" title=\"Bonus Tips for Writing Articles on LinkedIn to Make Them Matter\">Bonus Tips for Writing Articles on LinkedIn to Make Them Matter<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#Steps_to_Publishing_an_Article_on_LinkedIn\" title=\"Steps to Publishing an Article on LinkedIn\">Steps to Publishing an Article on LinkedIn<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#How_to_Write_an_Article_on_a_LinkedIn_Company_Page_A_Step-by-Step_Guide\" title=\"How to Write an Article on a LinkedIn Company Page: A Step-by-Step Guide\">How to Write an Article on a LinkedIn Company Page: A Step-by-Step Guide<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#Step_1_Write_an_Attention-Getting_Headline\" title=\"Step 1: Write an Attention-Getting Headline\">Step 1: Write an Attention-Getting Headline<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#Step_2_Create_an_Interesting_Introduction\" title=\"Step 2: Create an Interesting Introduction\">Step 2: Create an Interesting Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#Step_3_Use_Short_Paragraphs\" title=\"Step 3: Use Short Paragraphs\">Step 3: Use Short Paragraphs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#Step_4_Organize_Your_Thoughts\" title=\"Step 4: Organize Your Thoughts\">Step 4: Organize Your Thoughts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#Step_5_Focus_on_Formatting\" title=\"Step 5: Focus on Formatting\">Step 5: Focus on Formatting<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#Step_6_Cut_the_Fluff\" title=\"Step 6: Cut the Fluff\">Step 6: Cut the Fluff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#Step_7_Provide_Expert_Insight\" title=\"Step 7: Provide Expert Insight\">Step 7: Provide Expert Insight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#Step_8_Speak_Directly_to_Your_Audience\" title=\"Step 8: Speak Directly to Your Audience\">Step 8: Speak Directly to Your Audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#Getting_Help_With_LinkedIn_Article_Writing\" title=\"Getting Help With LinkedIn Article Writing\">Getting Help With LinkedIn Article Writing<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Benefits_of_Publishing_an_Article_on_LinkedIn_May_Surprise_You\"><\/span>The Benefits of Publishing an Article on LinkedIn May Surprise You<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When Amanda Natividad, VP of Marketing at <a href=\"https:\/\/sparktoro.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SparkToro<\/a>, published content on LinkedIn and compared the data to Twitter, the results were a lot of &#8220;fun.&#8221;<\/p>\n\n\n\n<p>Surely us fellow content marketers can have fun too!<\/p>\n\n\n\n<p>What kind of fun did Natividad experience? Well, their LinkedIn publication earned over 913,000 impressions and almost 13,000 engagements in just five days.<\/p>\n\n\n\n<p>That beat Twitter by almost 1,136% and 381%, respectively!<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">This is fun&#8230;<br><br>One of my tweets from April got 73.9k impressions and 1.15k likes.<br><br>I reposted it on LinkedIn and after 5 days: 913k impressions and 12.3k likes\/reactions. <a href=\"https:\/\/t.co\/Z7DQ0AtTEw\">pic.twitter.com\/Z7DQ0AtTEw<\/a><\/p>&mdash; Amanda Natividad (@amandanat) <a href=\"https:\/\/twitter.com\/amandanat\/status\/1527059686356230144?ref_src=twsrc%5Etfw\">May 18, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>What happened? Is there a discrepancy between follower counts? Well, yes, but not in the obvious direction: over 94,000 on Twitter and less than 9,000 on Linkedin.<\/p>\n\n\n\n<p>Natividad\u2019s observation reinforces what a lot of content marketers have seen: LinkedIn is one of the <a href=\"https:\/\/www.emarketer.com\/content\/digital-trust-benchmark-report-2021\" target=\"_blank\" rel=\"noreferrer noopener\">most-trusted social media platforms<\/a> for businesses.<\/p>\n\n\n\n<p>With this foundation of trust, LinkedIn\u2019s organic reach is more wide-ranging than other platforms\u2014there\u2019s a big demand for content that users don\u2019t value on Facebook, Twitter, et al.<\/p>\n\n\n\n<p>And articles on LinkedIn are unique as they allow you to write content similar to blog posts to help your business build its brand and establish expertise.<\/p>\n\n\n\n<p>Yet many business owners aren\u2019t aware of the article-publishing features on LinkedIn or how to best use them. Instead, they struggle to reach new customers and grow their audience.<\/p>\n\n\n\n<p>But why should you write articles on LinkedIn? And how can you write a good LinkedIn article?<\/p>\n\n\n\n<p>We\u2019ll cover how to write an article on a LinkedIn page, the benefits of publishing on LinkedIn and tips for writing a good LinkedIn article so your content gets the attention it deserves!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Writing_Articles_on_LinkedIn_An_Overview\"><\/span>Writing Articles on LinkedIn: An Overview<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Before you learn how to write a good LinkedIn article, it\u2019s important to understand the difference between an article and a post (also called a status or update).<\/p>\n\n\n\n<p>LinkedIn posts are short messages that appear directly on LinkedIn feeds.<\/p>\n\n\n\n<p>Articles are longer-form content shared as posts, where the post itself serves as a caption, but the article is available on its own page via LinkedIn\u2019s publishing platform, LinkedIn Pulse.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_Is_Better_LinkedIn_Articles_or_Posts\"><\/span>Which Is Better: LinkedIn Articles or Posts?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Are LinkedIn articles better than posts? It\u2019s a trick question because LinkedIn posts are completely different from LinkedIn articles.<\/p>\n\n\n\n<p>First, the <a href=\"https:\/\/www.socialmediaexaminer.com\/how-to-create-linkedin-articles-people-will-read-and-share\/\">character counts for LinkedIn posts vs. articles<\/a> differ. LinkedIn caps posts at 1,300 characters\u2014or around 200\u2013300 words on average if you include spaces (LinkedIn does).&nbsp;<\/p>\n\n\n\n<p>In contrast, articles get a max 125,000 characters. That\u2019s more than 17,000 words on average.<\/p>\n\n\n\n<p>We\u2019re definitely not suggesting you use all that space for every article. Most people on LinkedIn don\u2019t have time to binge-read novellas.<\/p>\n\n\n\n<p>But you can definitely convey more\u2014and more complex\u2014information in an article on LinkedIn than you can in a post.<\/p>\n\n\n\n<p>So LinkedIn articles are great in helping you demonstrate expertise and promote brand awareness.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_to_Use_LinkedIn_Posts\"><\/span>When to Use LinkedIn Posts<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Publish regular content to LinkedIn to increase awareness<\/li>\n\n\n\n<li>Share links to your own posts or information you find interesting or want to comment on<\/li>\n\n\n\n<li>Introduce a new staffer, business partnership or product<\/li>\n\n\n\n<li>Share business news or accomplishments<\/li>\n\n\n\n<li>Ask for client or consumer feedback<\/li>\n\n\n\n<li>Highlight your company\u2019s philanthropy or other efforts related to mission or corporate social responsibility<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_to_Publish_LinkedIn_Articles\"><\/span>When to Publish LinkedIn Articles<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<ul>\n<li>Share expertise with other LinkedIn members via longer content<\/li>\n\n\n\n<li>Drive awareness of your brand, services or products by creating content other people are likely to share<\/li>\n\n\n\n<li>Educate your audience, such as with how-to articles<\/li>\n\n\n\n<li>Create content likely to drive conversions to demonstrate your expertise or help people better understand the purpose &amp; benefits of your products<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_the_Benefits_of_Publishing_an_Article_on_LinkedIn\"><\/span>What Are the Benefits of Publishing an Article on LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Are LinkedIn articles a valuable use of time?<\/p>\n\n\n\n<p>Yes.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.blgbusiness.com\/blog\/linkedin-articles-vs-your-blog-where-should-you-post\">LinkedIn articles complement blog posts<\/a> because they offer another medium to revamp and repurpose your longform content.<\/p>\n\n\n\n<p>You can also use LinkedIn articles as previews of what\u2019s on your website.<\/p>\n\n\n\n<p>Plus, with LinkedIn, you\u2019ll get a great organic reach that isn\u2019t guaranteed on your website.<\/p>\n\n\n\n<p>What about the inherent effort?<\/p>\n\n\n\n<p>It <em>does<\/em> take more time to write an in-depth article than to publish a short post. Is it really worth the extra effort? Absolutely. Here\u2019s why:<\/p>\n\n\n\n<ul>\n<li>LinkedIn displays content to users interested in the topics you write about. If readers already perceive your content as relevant to their needs, they\u2019ll more likely read the full article, comment on it and share it with others.<\/li>\n\n\n\n<li>Many users view LinkedIn articles as thought-leadership content. Publishing LinkedIn articles gives you instant credibility, trust and brand awareness.<\/li>\n<\/ul>\n\n\n\n<p>LinkedIn articles provide more linking opportunities than LinkedIn posts do. Article links can drive traffic to your website and help you generate high-quality leads to achieve your <a href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/how-to-create-b2b-content-marketing-goals-with-5-examples\/\">B2B content marketing goals<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_LinkedIn_Articles_Matter\"><\/span>Do LinkedIn Articles Matter?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Articles provide a unique opportunity to establish expertise in your field and cement yourself or your company as a thought leader.<\/p>\n\n\n\n<p>But whether you\u2019re writing an article or a post on LinkedIn, they both appear on people\u2019s feeds for followers\u2014and their followers\u2014to view and engage with the same way.<\/p>\n\n\n\n<p>Articles show up as any other link with the link\u2019s featured image above its <a href=\"https:\/\/www.freecodecamp.org\/news\/what-is-open-graph-and-how-can-i-use-it-for-my-website\/\">Open Graph protocol<\/a> (e.g., title, description), with the option to add organic text as a caption.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"402\" height=\"512\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/LinkedIn-Article-Example.png\" alt=\"LinkedIn-Article-Example\" class=\"wp-image-34306\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/LinkedIn-Article-Example.png 402w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/LinkedIn-Article-Example-320x408.png 320w\" sizes=\"(max-width: 402px) 100vw, 402px\" \/><figcaption class=\"wp-element-caption\">An example of how a LinkedIn article would display on a user\u2019s feed.<\/figcaption><\/figure><\/div>\n\n\n<p>Posts display as organic text, with the option to add an accompanying image.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"203\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/LinkedIn-Post-Example.png\" alt=\"LinkedIn-Post-Example\" class=\"wp-image-34309\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/LinkedIn-Post-Example.png 512w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/LinkedIn-Post-Example-320x127.png 320w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">An example of how a LinkedIn post would display on a user\u2019s feed.<\/figcaption><\/figure><\/div>\n\n\n<p>So LinkedIn articles matter a lot not just because they\u2019re on an additional &amp; reputable platform to complement your blog but also because publishing in general on LinkedIn is beneficial.<\/p>\n\n\n\n<p>What then makes LinkedIn so unique as a publishing platform?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Benefits_of_Publishing_an_Article_on_LinkedIn\"><\/span>3 Benefits of Publishing an Article on LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>LinkedIn is one of the <a href=\"https:\/\/www.linkedin.com\/pulse\/linkedin-statistics-youll-want-your-fingertips-202122-phil-szomszor\" target=\"_blank\" rel=\"noreferrer noopener\">fastest-growing social platforms<\/a>, recently seeing a 30% year-over-year increase in user sessions and a 60% increase in content creation over the same period.<\/p>\n\n\n\n<p>These expanding metrics demonstrate the amazing opportunities available to brand managers and content marketers to scale their reach and attract more leads.<\/p>\n\n\n\n<p>Let\u2019s look at three specific benefits of publishing articles on LinkedIn validated by <a href=\"https:\/\/twitter.com\/dickiebush\/status\/1526917466626088960\" target=\"_blank\" rel=\"noreferrer noopener\">content-marketing consultant Dickie Bush<\/a>:<\/p>\n\n\n\n<ol>\n<li>Insane reach<\/li>\n\n\n\n<li>Low competition<\/li>\n\n\n\n<li>Genuinely thoughtful community<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Insane_Reach\"><\/span>1. Insane Reach<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>There exists no shortage of observational evidence that LinkedIn\u2019s algorithms are very liberal in how they distribute content on the platform.<\/p>\n\n\n\n<p>User feeds are less siloed than on other social platforms. Only a few likes or comments can snowball impressions of and engagement with LinkedIn articles very quickly.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">The LinkedIn algorithm has insane reach (regardless of follower count).<br><br>My very first LinkedIn post, I had 0 followers and had never posted anything.<br><br>I reposted my best tweet from Twitter thinking it would get a few likes.<br><br>It ended up with 500k views and 4500 likes \u2013\u00a0nuts! <a href=\"https:\/\/t.co\/v1bQcyGNkM\">pic.twitter.com\/v1bQcyGNkM<\/a><\/p>&mdash; Dickie Bush \ud83d\udea2 (@dickiebush) <a href=\"https:\/\/twitter.com\/dickiebush\/status\/1526917471416066048?ref_src=twsrc%5Etfw\">May 18, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>And with consistent increases in user-volume and -session metrics on LinkedIn, that means more eyeballs on LinkedIn articles and more leads.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Low_Competition\"><\/span>2. Low Competition<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Even though, as hinted above, the higher growth rate of LinkedIn content creation is closing the gap with the volume of user sessions, there remains a huge demand for content.<\/p>\n\n\n\n<p>In other words, there\u2019s still no equilibrium in the supply:demand ratio of the amount of content available on LinkedIn to the amount of content that its users demand.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">On LinkedIn, there is a severe mismatch between creator and consumer.<br><br>And it makes sense \u2013\u00a0most people have their boss looking over their shoulder on LinkedIn \u2013\u00a0which makes them terrified to write anything.<br><br>Why is this important?<\/p>&mdash; Dickie Bush \ud83d\udea2 (@dickiebush) <a href=\"https:\/\/twitter.com\/dickiebush\/status\/1526917473559355393?ref_src=twsrc%5Etfw\">May 18, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>This mismatch is one reason why LinkedIn\u2019s algorithms are so lax with circulating content.<\/p>\n\n\n\n<p>At least until this gap narrows further, businesses can easily distribute LinkedIn articles without much competition\u2014even if your competitors literally publish LinkedIn articles too!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Genuinely_Thoughtful_Community\"><\/span>3. Genuinely Thoughtful Community<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>LinkedIn might have its fair share of opportunists and people who overestimate the extent to which their ideas qualify as insightful thought leadership.<\/p>\n\n\n\n<p>But there\u2019s no denying that all active users are genuine business professionals there to legitimately network, study new ideas and master industry best practices.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Twitter gives LinkedIn a bad wrap.<br><br>But the community of people on LinkedIn are the best part.<br><br>Why?<br><br>\u2022\u00a0Everyone is there to learn<br>\u2022 Everyone is a real person<br>\u2022\u00a0Everyone is nice!<br><br>Unlike Twitter, you don&#39;t get rewarded for trying to dunk on people and you can&#39;t be anonymous.<\/p>&mdash; Dickie Bush \ud83d\udea2 (@dickiebush) <a href=\"https:\/\/twitter.com\/dickiebush\/status\/1526917475950071808?ref_src=twsrc%5Etfw\">May 18, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Coupled with its ever-growing user base, LinkedIn is a prime platform to help your articles succeed!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bonus_Tips_for_Writing_Articles_on_LinkedIn_to_Make_Them_Matter\"><\/span>Bonus Tips for Writing Articles on LinkedIn to Make Them Matter<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>One of the easiest ways to get more readers is to make your LinkedIn profile or company page public and your activity as shareable as possible.<\/p>\n\n\n\n<p>To do this, open &#8220;Settings &amp; Privacy&#8221; &gt; &#8220;Visibility&#8221; to optimize visibility settings for your profile, network and activity.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"179\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Visibility-Settings-for-Writing-LinkedIn-Articles.png\" alt=\"Visibility-Settings-for-Writing-LinkedIn-Articles\" class=\"wp-image-34312\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Visibility-Settings-for-Writing-LinkedIn-Articles.png 512w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Visibility-Settings-for-Writing-LinkedIn-Articles-320x112.png 320w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/figure><\/div>\n\n\n<p>You can also share other people\u2019s articles on LinkedIn and add relevant commentary &amp; hashtags to help more people find them.<\/p>\n\n\n\n<p>The Share button is at the bottom of each article on your feed. Simply click on it and choose to &#8220;Repost&#8221; or &#8220;Share with your thoughts.&#8221;<\/p>\n\n\n\n<p>Amplifying other content and engaging with others in general shows LinkedIn you\u2019re active yourself, improving the reach from either your personal profile or your LinkedIn company page.<\/p>\n\n\n\n<p>LinkedIn also enables sharing articles to Facebook and Twitter. Diversifying your reach across platforms grows your brand, showcases your expertise and attracts more leads<\/p>\n\n\n\n<p>Ask others in your company and your network to share your articles from their own profiles too!<\/p>\n\n\n\n<p>Lastly, if you&#8217;re thinking about <a href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/outsourcing-content-writing-tips-for-finding-and-working-with-writers-for-excellent-content-marketing-results\/\">outsourcing content marketing<\/a> activities, you can scale the production of LinkedIn articles to post more frequently and help with discoverability even further.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Steps_to_Publishing_an_Article_on_LinkedIn\"><\/span>Steps to Publishing an Article on LinkedIn<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol>\n<li>Sign in to LinkedIn on desktop.<\/li>\n\n\n\n<li>Click &#8220;Write article&#8221; near the top of the homepage. If you run a company page, you can publish a LinkedIn article under the page or under your personal profile.<\/li>\n\n\n\n<li>Add a headline.<\/li>\n\n\n\n<li>Place your cursor in the &#8220;Write here&#8221; field to start writing your article. Use bold text, bulleted lists and other formatting elements to break up large text chunks and make it easier for readers to scan your article for key points.<\/li>\n\n\n\n<li>When you finish writing, proofread carefully. Then hit &#8220;Publish&#8221; and follow the on-screen instructions.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"299\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Writing-Dashboard-LinkedIn-Articles.png\" alt=\"Writing-Dashboard-LinkedIn-Articles\" class=\"wp-image-34315\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Writing-Dashboard-LinkedIn-Articles.png 512w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Writing-Dashboard-LinkedIn-Articles-320x187.png 320w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><figcaption class=\"wp-element-caption\">This dashboard on LinkedIn Pulse is where you can create LinkedIn articles to publish on either under a personal profile or a company page.<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Write_an_Article_on_a_LinkedIn_Company_Page_A_Step-by-Step_Guide\"><\/span>How to Write an Article on a LinkedIn Company Page: A Step-by-Step Guide<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Write_an_Attention-Getting_Headline\"><\/span>Step 1: Write an Attention-Getting Headline<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The headline must be relevant to readers and let them know what to expect from your article.<\/p>\n\n\n\n<p>Think about what your audience wants to read. Do they need tips on completing a task? Information on a new development in your field?<\/p>\n\n\n\n<p>If you have specific readers in mind, such as executives in the technology industry, tailor your headline accordingly.<\/p>\n\n\n\n<p>For example, say you sell a calendar app and are targeting executives in the tech industry.<\/p>\n\n\n\n<p>Perhaps consider a benefit-driven headline (&#8220;Scale Your Productivity 3x With a New Kind of Calendar App&#8221;) since tech execs can be drawn in by messaging about growth opportunities.<\/p>\n\n\n\n<p>Listicles and how-to articles do well on LinkedIn, so you may start with &#8220;7 Ways to Save Money on Tech Outsourcing&#8221; or &#8220;How to Increase Your Employee Retention Rate in 3 Easy Steps.&#8221;<\/p>\n\n\n\n<p>If you promise something in the headline, follow through on that promise in the article. You don\u2019t want to mislead readers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Create_an_Interesting_Introduction\"><\/span>Step 2: Create an Interesting Introduction<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A good intro draws the reader in so they give your article a closer look.<\/p>\n\n\n\n<p>Depending on the article\u2019s purpose, you may want to open with a question, make a controversial statement or tell a compelling story.<\/p>\n\n\n\n<p>Don\u2019t start an article about credit cards with &#8220;We all know paying off debt is hard.&#8221;<\/p>\n\n\n\n<p>Instead, unravel Sarah\u2019s journey: &#8220;Once 28-year-old journalist Sarah decided to control her debt, she didn\u2019t guess it would lead her on a path towards a global ambassadorship in fintech.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Use_Short_Paragraphs\"><\/span>Step 3: Use Short Paragraphs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Huge blocks of text turn off most readers. They also aren\u2019t scannable and don\u2019t work well for mobile users.&nbsp;<\/p>\n\n\n\n<p>Try to limit most paragraphs to a few short sentences.<\/p>\n\n\n\n<p>The first sentence, also known as the topic sentence, summarizes the main idea of the paragraph. Additional sentences support your main point.<\/p>\n\n\n\n<p>Some paragraphs may just be one sentence. Writing for the internet means your prose shouldn\u2019t exceed a high-school reading level, especially since LinkedIn articles are for top-of-funnel leads.<\/p>\n\n\n\n<p>When you\u2019re ready to share a new idea, move on to the next paragraph.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Organize_Your_Thoughts\"><\/span>Step 4: Organize Your Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Don\u2019t underestimate the importance of outlining so you can fully internalize the delineation of your argument.<\/p>\n\n\n\n<p>It\u2019s vital to <a href=\"https:\/\/yoast.com\/how-to-use-storytelling-in-a-blog-post\/\" target=\"_blank\" rel=\"noreferrer noopener\">use storytelling for articles<\/a> because stories motivate more engagement from readers, leading to more conversions.<\/p>\n\n\n\n<p>In many cases, writing with a classic &#8220;hamburger menu&#8221; style of thesis &gt; supporting points &gt; conclusion is a good way to make your point, or rely on rising action &gt; conflict &gt; falling action.<\/p>\n\n\n\n<p>Use these storytelling techniques in blog posts when:<\/p>\n\n\n\n<ul>\n<li>You\u2019re giving step-by-step instructions to help readers accomplish a task.<\/li>\n\n\n\n<li>Your article topic relates to historical events, such as the rise of industrial activity or development of new technology.<\/li>\n\n\n\n<li>You want readers to visualize something in a certain order.<\/li>\n<\/ul>\n\n\n\n<p>If all else fails, organize your thoughts by importance. This is helpful to rank items or persuade readers to adopt your viewpoint.<\/p>\n\n\n\n<p>If you&#8217;re writing a list of the five best software packages for accounting firms, for example, it makes sense to rank them in order of importance because people will want to see the top five.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/www.crowdcontent.com\/?utm_source=crowd+content+blog&amp;utm_medium=banner&amp;utm_campaign=how-to-write-an-article-on-a-linkedin-company-page&amp;utm_content=never+worry+about+writing\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"354\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Never-Worry-About-Writing-Again-Banner.png\" alt=\"Never-Worry-About-Writing-Again-Banner\" class=\"wp-image-34324\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Never-Worry-About-Writing-Again-Banner.png 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Never-Worry-About-Writing-Again-Banner-320x155.png 320w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_5_Focus_on_Formatting\"><\/span>Step 5: Focus on Formatting<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Good writing is only one aspect of creating an appealing article. Also consider how formatting affects the reader\u2019s experience.&nbsp;<\/p>\n\n\n\n<p>Break content up with elements to help readers scan for information. Bulleted or numbered lists, data, images or subheadings make content more digestible and highlight key takeaways.<\/p>\n\n\n\n<p>Give your article plenty of white space, the open space between design elements. White space <a href=\"https:\/\/www.linkedin.com\/pulse\/power-white-space-helen-kirkby\" target=\"_blank\" rel=\"noreferrer noopener\">focuses the reader\u2019s attention<\/a> and improves comprehension.<\/p>\n\n\n\n<p>There\u2019s less to immediately look at with white space, so people really engage with the content because it\u2019s not intimidating.<\/p>\n\n\n\n<p>Breaking up content and writing short paragraphs is the easiest way to add white space when writing a LinkedIn article for your company page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_6_Cut_the_Fluff\"><\/span>Step 6: Cut the Fluff<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Make your article exactly as long as it needs to be to get your point across. If you can explain a topic in 900 words, don\u2019t add an extra hundred just to make the article longer.<\/p>\n\n\n\n<p>LinkedIn content caters to executives, business owners and other professionals. They\u2019re busy people with a limited amount of time.<\/p>\n\n\n\n<p>As you proofread, cut out anything inessential to helping them understand what you\u2019re saying.<\/p>\n\n\n\n<p>Also remain vigilant in editing against the passive voice, repetition and run-on sentences, which all detract from succinct writing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_7_Provide_Expert_Insight\"><\/span>Step 7: Provide Expert Insight<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The best way to build credibility and position yourself as an expert is to offer a completely new perspective, show you know your craft and cultivate your reputation.<\/p>\n\n\n\n<p>If your article rehashes what\u2019s out there, it won\u2019t add much to the professional body of knowledge in your industry.<\/p>\n\n\n\n<p>Can\u2019t think of anything to write about? Here are some ideas to get the creative juices flowing:<\/p>\n\n\n\n<ul>\n<li>Explain how you solved a big problem in your business<\/li>\n\n\n\n<li>Discuss unusual solutions to common industry challenges<\/li>\n\n\n\n<li>Highlight how you helped a customer grow their company<\/li>\n\n\n\n<li>Write a rebuttal to a popular article by an industry colleague<\/li>\n\n\n\n<li>Read industry publications to find out what people are interested in learning about<\/li>\n<\/ul>\n\n\n\n<p>Professional content writers can also help you curate topics for your LinkedIn content calendar. For instance, what categories and keyword-research can we take from your blog?<\/p>\n\n\n\n<p>Once you learn <a href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-unique-articles-when-it-seems-everything-has-been-written\/\">how to write unique articles<\/a>, you\u2019ll distinguish yourself from other professionals in your industry.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_8_Speak_Directly_to_Your_Audience\"><\/span>Step 8: Speak Directly to Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Just because you\u2019re writing for a professional audience doesn\u2019t mean you need to be overly formal.<\/p>\n\n\n\n<p>Use second-person pronouns to make it clear that you\u2019re addressing the reader. &#8220;If you\u2019ve been struggling\u2026&#8221; and &#8220;Here are three things you can do\u2026&#8221; are examples of this approach.<\/p>\n\n\n\n<p>A second-person point of view makes it easier to connect with the reader and reassure them of your expertise.<\/p>\n\n\n\n<p>Most importantly, leverage brand messaging. If you implement language that speaks to your audience\u2019s anxieties, aspirations, challenges or fears\u2014you\u2019ll never be unpopular on LinkedIn.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Help_With_LinkedIn_Article_Writing\"><\/span>Getting Help With LinkedIn Article Writing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Do you see how fun it is now to write LinkedIn articles?<\/p>\n\n\n\n<p>LinkedIn articles empower your company to spread your message, assert your expertise in your field and attract new leads to increase revenue.<\/p>\n\n\n\n<p>With an insane reach, negligible competition and a genuine readership, LinkedIn articles are a no-brainer authority statement for your business.<\/p>\n\n\n\n<p>But if you don\u2019t have a lot of time or still aren\u2019t sure how best to write an article for your company on LinkedIn, then a <a href=\"https:\/\/www.crowdcontent.com\/services\/article-writing\/\">professional article writing service<\/a> helps.<\/p>\n\n\n\n<p>Outsourcing article writing means you can establish your company as thought leaders, scale up production and more effectively draw attention to your brand.<\/p>\n\n\n\n<p>(You know, so you don\u2019t have to write <em>every<\/em> day, which maybe isn\u2019t that fun!)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to grow your brand? Learn the ins &#038; outs of how to write a good LinkedIn article to publish on your company page to win more leads!<\/p>\n","protected":false},"author":67,"featured_media":34321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[352],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>LinkedIn Company Page Article: SEO Tips<\/title>\n<meta name=\"description\" content=\"Want to grow your brand? Learn the ins &amp; outs of how to write a good LinkedIn article to publish on your company page to win more leads!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn Company Page Article: SEO Tips\" \/>\n<meta property=\"og:description\" content=\"Want to grow your brand? Learn the ins &amp; outs of how to write a good LinkedIn article to publish on your company page to win more leads!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/\" \/>\n<meta property=\"og:site_name\" content=\"Crowd Content - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-17T05:16:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T10:35:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Write-an-Article-on-a-LinkedIn-Company-Page.png\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"354\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kevin Elliott\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kevin Elliott\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/\",\"name\":\"LinkedIn Company Page Article: SEO Tips\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Write-an-Article-on-a-LinkedIn-Company-Page.png\",\"datePublished\":\"2022-06-17T05:16:09+00:00\",\"dateModified\":\"2024-04-25T10:35:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/2e3a91b0b5c5e0ac1ed343f6f1a7dde4\"},\"description\":\"Want to grow your brand? Learn the ins & outs of how to write a good LinkedIn article to publish on your company page to win more leads!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#primaryimage\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Write-an-Article-on-a-LinkedIn-Company-Page.png\",\"contentUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Write-an-Article-on-a-LinkedIn-Company-Page.png\",\"width\":730,\"height\":354,\"caption\":\"Banner image for how to write an article on a LinkedIn company page.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.crowdcontent.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Write an Article on a LinkedIn Company Page\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/\",\"name\":\"Crowd Content - Blog\",\"description\":\"Content Creation Advice You Can Actually Use\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crowdcontent.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/2e3a91b0b5c5e0ac1ed343f6f1a7dde4\",\"name\":\"Kevin Elliott\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Kevin-Elliott.png\",\"contentUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Kevin-Elliott.png\",\"caption\":\"Kevin Elliott\"},\"description\":\"Kevin Elliott is the SEO Manager at Crowd Content. He specializes in website marketing, driving organic traffic and helping companies realize their potential with content marketing. He also loves his dog Karl!\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/author\/kevin-elliott\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"LinkedIn Company Page Article: SEO Tips","description":"Want to grow your brand? Learn the ins & outs of how to write a good LinkedIn article to publish on your company page to win more leads!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/","og_locale":"en_US","og_type":"article","og_title":"LinkedIn Company Page Article: SEO Tips","og_description":"Want to grow your brand? Learn the ins & outs of how to write a good LinkedIn article to publish on your company page to win more leads!","og_url":"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/","og_site_name":"Crowd Content - Blog","article_published_time":"2022-06-17T05:16:09+00:00","article_modified_time":"2024-04-25T10:35:24+00:00","og_image":[{"width":730,"height":354,"url":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Write-an-Article-on-a-LinkedIn-Company-Page.png","type":"image\/png"}],"author":"Kevin Elliott","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kevin Elliott","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/","url":"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/","name":"LinkedIn Company Page Article: SEO Tips","isPartOf":{"@id":"https:\/\/www.crowdcontent.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#primaryimage"},"image":{"@id":"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Write-an-Article-on-a-LinkedIn-Company-Page.png","datePublished":"2022-06-17T05:16:09+00:00","dateModified":"2024-04-25T10:35:24+00:00","author":{"@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/2e3a91b0b5c5e0ac1ed343f6f1a7dde4"},"description":"Want to grow your brand? Learn the ins & outs of how to write a good LinkedIn article to publish on your company page to win more leads!","breadcrumb":{"@id":"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#primaryimage","url":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Write-an-Article-on-a-LinkedIn-Company-Page.png","contentUrl":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Write-an-Article-on-a-LinkedIn-Company-Page.png","width":730,"height":354,"caption":"Banner image for how to write an article on a LinkedIn company page."},{"@type":"BreadcrumbList","@id":"https:\/\/www.crowdcontent.com\/blog\/article-writing\/how-to-write-an-article-on-a-linkedin-company-page\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.crowdcontent.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Write an Article on a LinkedIn Company Page"}]},{"@type":"WebSite","@id":"https:\/\/www.crowdcontent.com\/blog\/#website","url":"https:\/\/www.crowdcontent.com\/blog\/","name":"Crowd Content - Blog","description":"Content Creation Advice You Can Actually Use","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crowdcontent.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/2e3a91b0b5c5e0ac1ed343f6f1a7dde4","name":"Kevin Elliott","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Kevin-Elliott.png","contentUrl":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Kevin-Elliott.png","caption":"Kevin Elliott"},"description":"Kevin Elliott is the SEO Manager at Crowd Content. He specializes in website marketing, driving organic traffic and helping companies realize their potential with content marketing. He also loves his dog Karl!","url":"https:\/\/www.crowdcontent.com\/blog\/author\/kevin-elliott\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts\/34297"}],"collection":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/comments?post=34297"}],"version-history":[{"count":1,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts\/34297\/revisions"}],"predecessor-version":[{"id":37918,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts\/34297\/revisions\/37918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/media\/34321"}],"wp:attachment":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/media?parent=34297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/categories?post=34297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/tags?post=34297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}