{"id":33985,"date":"2022-05-24T01:26:30","date_gmt":"2022-05-24T05:26:30","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=33985"},"modified":"2023-10-26T05:30:40","modified_gmt":"2023-10-26T09:30:40","slug":"outsource-content-writing-vs-in-house-writers-complete-guide","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/outsource-content-writing-vs-in-house-writers-complete-guide\/","title":{"rendered":"Outsource Content Writing vs. In-House Writers: Complete Guide"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #454545;color:#454545\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #454545;color:#454545\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/outsource-content-writing-vs-in-house-writers-complete-guide\/#Should_You_Outsource_Content_Writing_or_Use_In-House_Writers\" title=\"Should You Outsource Content Writing or Use In-House Writers?\">Should You Outsource Content Writing or Use In-House Writers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/outsource-content-writing-vs-in-house-writers-complete-guide\/#Balance_Outsourced_Content_Creation_and_In-House_Writing\" title=\"Balance Outsourced Content Creation and In-House Writing\">Balance Outsourced Content Creation and In-House Writing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/outsource-content-writing-vs-in-house-writers-complete-guide\/#Outsourcing_Content_Writing_What_You_Need_to_Know\" title=\"Outsourcing Content Writing: What You Need to Know\">Outsourcing Content Writing: What You Need to Know<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/outsource-content-writing-vs-in-house-writers-complete-guide\/#What_Is_Content_Outsourcing\" title=\"What Is Content Outsourcing?\">What Is Content Outsourcing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/outsource-content-writing-vs-in-house-writers-complete-guide\/#Why_Should_You_Outsource_Content_Creation\" title=\"Why Should You Outsource Content Creation?\">Why Should You Outsource Content Creation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/outsource-content-writing-vs-in-house-writers-complete-guide\/#Benefits_of_Content_Outsourcing\" title=\"Benefits of Content Outsourcing\">Benefits of Content Outsourcing<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/outsource-content-writing-vs-in-house-writers-complete-guide\/#Cost_Efficiency\" title=\"Cost Efficiency\">Cost Efficiency<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/outsource-content-writing-vs-in-house-writers-complete-guide\/#Scale_Up_Quickly\" title=\"Scale Up Quickly\">Scale Up Quickly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/outsource-content-writing-vs-in-house-writers-complete-guide\/#Increase_Content_Diversity\" title=\"Increase Content Diversity\">Increase Content Diversity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/outsource-content-writing-vs-in-house-writers-complete-guide\/#Support_Better_Quality\" title=\"Support Better Quality\">Support Better Quality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/outsource-content-writing-vs-in-house-writers-complete-guide\/#Connect_with_Industry_Specialists\" title=\"Connect with Industry Specialists\">Connect with Industry Specialists<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/outsource-content-writing-vs-in-house-writers-complete-guide\/#Does_Outsourcing_Content_Hurt_Your_SEO\" title=\"Does Outsourcing Content Hurt Your SEO?\">Does Outsourcing Content Hurt Your SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/outsource-content-writing-vs-in-house-writers-complete-guide\/#Using_In-House_Content_Writers_What_You_Need_to_Know\" title=\"Using In-House Content Writers: What You Need to Know\">Using In-House Content Writers: What You Need to Know<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/outsource-content-writing-vs-in-house-writers-complete-guide\/#What_Is_In-House_Content_Creation\" title=\"What Is In-House Content Creation?\">What Is In-House Content Creation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/outsource-content-writing-vs-in-house-writers-complete-guide\/#Why_Do_Businesses_Choose_In-House_Content_Creation\" title=\"Why Do Businesses Choose In-House Content Creation?\">Why Do Businesses Choose In-House Content Creation?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/outsource-content-writing-vs-in-house-writers-complete-guide\/#How_to_Outsource_Content_Writing\" title=\"How to Outsource Content Writing\">How to Outsource Content Writing<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Should_You_Outsource_Content_Writing_or_Use_In-House_Writers\"><\/span>Should You Outsource Content Writing or Use In-House Writers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Building a brand to attract leads online requires content\u2014and then more content.<\/p>\n\n\n\n<p>Search engines want fresh, relevant, high-quality content to serve users. Consumers want up-to-date content that speaks to their needs and answers their queries.<\/p>\n\n\n\n<p>But executing a content strategy on your own can quickly drain resources because of the high quality standards it takes for content to stand out.<\/p>\n\n\n\n<p>Ever feel like you never have time to write the kind of content that dominates Google and generates more leads? Yeah, we know the feeling&#8230;.<\/p>\n\n\n\n<p>For instance, <a href=\"https:\/\/www.orbitmedia.com\/blog\/blogging-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">research about content production<\/a> shows it takes an average of over four hours to complete a blog post\u2014a 67% increase from previous years.<\/p>\n\n\n\n<p>With in-house production, you might be able to better control processes if you can stomach higher costs. Is it worth it? Should you outsource content writing or use in-house writers?<\/p>\n\n\n\n<p>In this post, you\u2019ll learn everything about outsourcing content writing vs. using in-house writers and how content outsourcing enables you to optimize efficiency &amp; quality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Balance_Outsourced_Content_Creation_and_In-House_Writing\"><\/span>Balance Outsourced Content Creation and In-House Writing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Using in-house writers creates limitations you don&#8217;t face when working with outsourced content writing services.<\/p>\n\n\n\n<p>With in-house talent, you&#8217;re limited to the skills, knowledge and time of each person. When you outsource, you can draw on diverse resources to expand the type and scale of your content.<\/p>\n\n\n\n<p>However, every content creation project has its own requirements and goals.<\/p>\n\n\n\n<p>There are places for both in-house and outsourced content teams. For example, companies in regulated industries may want in-house writers trained to write within compliance requirements.<\/p>\n\n\n\n<p>Even in these cases, though, you can often pair outsourcing with in-house resources to scale up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Outsourcing_Content_Writing_What_You_Need_to_Know\"><\/span>Outsourcing Content Writing: What You Need to Know<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you work with the right partner, outsourcing content writing helps you boost your bottom line, increase how often you publish and provide higher-quality content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_Content_Outsourcing\"><\/span>What Is Content Outsourcing?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.crowdcontent.com\/blog\/outsourcing-content\/content-outsourcing-ways-to-avoid-common-quality-problems\/\">Content outsourcing<\/a> occurs when you have anyone outside your organization write or otherwise create content for you. This can include:<\/p>\n\n\n\n<ul>\n<li>Having someone come up with ideas and create outlines and plans for content<\/li>\n\n\n\n<li>Having people write and\/or edit content for you<\/li>\n\n\n\n<li>Having designers create infographics or other visuals<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Outsource_Content_Creation\"><\/span>Why Should You Outsource Content Creation?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A main reason companies outsource content creation is to save money.<\/p>\n\n\n\n<p>Outsourcing involves paying freelancers or content services only when you need content. You&#8217;re not having to pay an all-the-time salary (plus benefits) for an in-house writer.<\/p>\n\n\n\n<p>Consider this breakdown to help you understand how much you can save:<\/p>\n\n\n\n<ul>\n<li>If an in-house writer creates 1,000 words a day, that&#8217;s 5,000 words a week.<\/li>\n\n\n\n<li>Working a total of 48 weeks a year (to account for vacations, holidays and sick time), the in-house writer creates 240,000 words in a year.<\/li>\n\n\n\n<li>The average <a href=\"https:\/\/www.glassdoor.com\/Salaries\/content-writer-salary-SRCH_KO0,14.htm\" target=\"_blank\" rel=\"noreferrer noopener\">salary of a skilled U.S.-based content writer<\/a>, including benefits and bonuses, is around $64,000 according to Glassdoor.<\/li>\n\n\n\n<li>With an in-house content writer, you&#8217;re paying around 26 cents per word for the content you publish.<\/li>\n<\/ul>\n\n\n\n<p>For the same $64,000 per year, you could get more than 460,000 words of content\u2014almost double what you&#8217;d get with an in-house writer\u2014when you outsource content writing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Benefits_of_Content_Outsourcing\"><\/span>Benefits of Content Outsourcing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The benefits of <a href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/outsourcing-content-writing-tips-for-finding-and-working-with-writers-for-excellent-content-marketing-results\/\">outsourcing content writing<\/a> go beyond the basic bottom line, though.<\/p>\n\n\n\n<p>What are the reasons to reach outside of your organization for content writing resources?<\/p>\n\n\n\n<ol>\n<li>Cost Efficiency<\/li>\n\n\n\n<li>Scale Up Quickly<\/li>\n\n\n\n<li>Increase Content Diversity<\/li>\n\n\n\n<li>Support Better Quality<\/li>\n\n\n\n<li>Connect With Industry Specialists<\/li>\n<\/ol>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cost_Efficiency\"><\/span>Cost Efficiency<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>As we already touched on, improving cost efficiency is probably the biggest benefit you get when you outsource your content creation.<\/p>\n\n\n\n<p>In-house writers would need to speed through and really scale their output to match the cost-per-article, lest they have other content-management responsibilities.<\/p>\n\n\n\n<p>Even then, you want your content managers to, well, manage content strategy. Generally, the more you outsource content production, the more money you save in your marketing budget.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Scale_Up_Quickly\"><\/span>Scale Up Quickly<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>When you&#8217;re outsourcing, you&#8217;re not limited to a single writer or even a few. The right content writing service opens the door to dozens or even hundreds of qualified freelancers.<\/p>\n\n\n\n<p>You can quickly scale up content efforts without putting your business through a major recruiting push and onboarding dozens of in-house writers you may not even need all the time.<\/p>\n\n\n\n<p>That lets companies of any size compete with larger competitors online.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Increase_Content_Diversity\"><\/span>Increase Content Diversity<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>To create <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/content-important-seo\/#close\" target=\"_blank\" rel=\"noreferrer noopener\">quality content for SEO<\/a> (the kind most likely to rank well in search results), your content needs to be useful and engaging.<\/p>\n\n\n\n<p>That means your content is interesting and helpful to your audience.<\/p>\n\n\n\n<p>Yet it&#8217;s easy for a single writer or small writing teams to get stuck on the same topics, rehashing them repeatedly without providing something new and interesting for the reader.<\/p>\n\n\n\n<p>When you outsource, you increase your writing team\u2019s diversity and their overall point of view.<\/p>\n\n\n\n<p>That can lead to more interesting posts that people will engage with, so your content is more likely to drive leads and conversions.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Support_Better_Quality\"><\/span>Support Better Quality<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Outsourcing content to freelance writers is sometimes associated with a reputation of lower quality. This can be true when trying to find freelancers on your own without a system in place.<\/p>\n\n\n\n<p>The right outsource content writing services can offer processes for editing and quality control to ensure topic expertise, internal linking strategies and your brand voice shine through.<\/p>\n\n\n\n<p>For optimal quality with content outsourcing, consider engaging with managed services that provide pre-vetted writers and logistics to communicate &amp; apply your writing guidelines.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Connect_with_Industry_Specialists\"><\/span>Connect with Industry Specialists<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>An in-house writing team may know your brand, but their expertise is limited.<\/p>\n\n\n\n<p>Outsourcing lets you bring subject-matter experts on board who can write or review content for accuracy and authority, ensuring your pages meet <a href=\"https:\/\/www.searchenginejournal.com\/google-eat\/what-is-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google EAT guidelines<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Does_Outsourcing_Content_Hurt_Your_SEO\"><\/span>Does Outsourcing Content Hurt Your SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Many businesses wonder if outsourced content would hurt their search rankings and thus their ability to attract more organic leads online.<\/p>\n\n\n\n<p>Well, outsourcing content doesn&#8217;t hurt your SEO. Google is on record saying <a href=\"https:\/\/www.seroundtable.com\/google-seo-outsource-content-33205.html\" target=\"_blank\" rel=\"noreferrer noopener\">there is no SEO penalty for having different writers<\/a> as long as the quality is good.<\/p>\n\n\n\n<p>In fact, working with external teams that know <a href=\"https:\/\/www.crowdcontent.com\/blog\/seo\/how-to-optimize-content-for-seo\/\">how to optimize content for SEO<\/a> often improves your search-engine optimization efforts.<\/p>\n\n\n\n<p>Freelance writers with experience in creating content tend to keep up with keyword best practices and understand how to write for a variety of audiences.<\/p>\n\n\n\n<p>You can leverage those skills to help your pages land higher on search-engine results pages (SERPs) and generate more leads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Using_In-House_Content_Writers_What_You_Need_to_Know\"><\/span>Using In-House Content Writers: What You Need to Know<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In-house content writers also offer some benefits, such as a greater level of control over the content creation process.<\/p>\n\n\n\n<p>Businesses keeping an eye on regulatory concerns or specific branding needs may turn to in-house talent as a first option.<\/p>\n\n\n\n<p>But you can easily avoid quality issues and ensure branding &amp; compliance with the right content outsourcing processes and partners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Is_In-House_Content_Creation\"><\/span>What Is In-House Content Creation?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In-house content creation occurs when you use resources on your payroll to write or otherwise create content.<\/p>\n\n\n\n<p>You can use people you hired for this specific purpose or people who do other jobs but may be able to write content too.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Do_Businesses_Choose_In-House_Content_Creation\"><\/span>Why Do Businesses Choose In-House Content Creation?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Control is typically the main reason companies opt for in-house content writers. They can train writers to create content within specific brand guidelines, voice and compliance parameters.<\/p>\n\n\n\n<p>The idea is that in-house content will be more publish-ready than outsourced content.<\/p>\n\n\n\n<p>It&#8217;s true that you do have a bit more control with in-house writers. But you don&#8217;t have to sacrifice scale or savings to get the quality you want.<\/p>\n\n\n\n<p>In many cases, the right process is a hybrid approach that leverages an in-house content manager to help maintain brand voice and freelancers to scale up to meet competitive needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Outsource_Content_Writing\"><\/span>How to Outsource Content Writing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You have two overall options when outsourcing content: working with individual freelancers or working with content writing outsource companies.<\/p>\n\n\n\n<p>When working directly with individual freelancers, you first have to recruit them. That can involve placing ads for content writers, reviewing applications &amp; samples and onboarding writers.<\/p>\n\n\n\n<p>It&#8217;s a lot of work that can create delays in scaling content. Even after finding freelancers, you&#8217;re on the hook for all the communication, management and quality assurance.<\/p>\n\n\n\n<p>Working with a content writing outsource company, you can access hundreds of qualified writers immediately to scale up quickly without the need to go through recruiting processes.<\/p>\n\n\n\n<p>You can opt for self-serve marketplaces to work directly with pre-vetted freelancers at multiple quality levels or choose managed services to benefit from a dedicated content manager.<\/p>\n\n\n\n<p>Whether you&#8217;re looking for bloggers, copywriters or subject-matter experts, Crowd Content has the <a href=\"https:\/\/www.crowdcontent.com\/hire-freelance-writers\/\">freelance writers for hire<\/a> you need to scale up, save money and improve your SEO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deciding between outsourced content writing services and in-house writers for your content? Learn the differences and benefits.<\/p>\n","protected":false},"author":67,"featured_media":33994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[349],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Outsource vs. In-House Writers: The Ultimate Guide<\/title>\n<meta name=\"description\" content=\"Deciding between outsourced content writing services and in-house writers for your content? 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