{"id":29728,"date":"2021-01-14T15:00:20","date_gmt":"2021-01-14T20:00:20","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=29728"},"modified":"2024-04-25T10:35:23","modified_gmt":"2024-04-25T10:35:23","slug":"principles-of-communication","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/principles-of-communication\/","title":{"rendered":"What Are the Principles of Communication?"},"content":{"rendered":"\n<p>Great marketing depends upon great communication. Some might say, in fact, that marketing\u00a0<em>is<\/em>\u00a0a type of communication. Conversions happen when consumers feel inspired by emails, advertorials, product descriptions and other marketing endeavors. But what are the principles of communication, and how can you use them to improve your\u00a0<a href=\"https:\/\/www.crowdcontent.com\/blog\/writers-hub\/how-to-create-original-content\/\">marketing content<\/a>?<\/p>\n\n\n\n<p>In this blog post, we&#8217;ll explore seven principles of communication and teach you how to incorporate them into your delivery strategy. Ready to morph into a marketing maven? Excellent: read on.<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"29728\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Explore+seven+principles+of+%23communication+in+%40CrowdContent%27s+latest+blog+and+learn+how+to+incorporate+them+into+your+strategy%3A&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29728\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">In this blog post, we&#8217;ll explore seven principles of communication and teach you how to incorporate them into your delivery strategy.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Explore+seven+principles+of+%23communication+in+%40CrowdContent%27s+latest+blog+and+learn+how+to+incorporate+them+into+your+strategy%3A&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29728\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #454545;color:#454545\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #454545;color:#454545\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/principles-of-communication\/#What_Makes_Communication_Effective\" title=\"What Makes Communication Effective?\">What Makes Communication Effective?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/principles-of-communication\/#What_Are_the_Seven_Principles_of_Communication\" title=\"What Are the Seven Principles of Communication?\">What Are the Seven Principles of Communication?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/principles-of-communication\/#1_Listen_Carefully\" title=\"#1: Listen Carefully\">#1: Listen Carefully<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/principles-of-communication\/#2_Create_a_Goal\" title=\"#2: Create a Goal\">#2: Create a Goal<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/principles-of-communication\/#3_Think_About_Your_Medium\" title=\"#3: Think About Your Medium\">#3: Think About Your Medium<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/principles-of-communication\/#4_Clear_Persuasive_Writing\" title=\"#4: Clear, Persuasive Writing\">#4: Clear, Persuasive Writing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/principles-of-communication\/#5_Tell_Stories\" title=\"#5: Tell Stories\">#5: Tell Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/principles-of-communication\/#6_Get_Visual\" title=\"#6: Get Visual\">#6: Get Visual<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/principles-of-communication\/#7_Stay_Curious\" title=\"#7: Stay Curious\">#7: Stay Curious<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/principles-of-communication\/#Effective_Communication_in_Marketing\" title=\"Effective Communication in Marketing\">Effective Communication in Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/principles-of-communication\/#Marketing_Emails\" title=\"Marketing Emails\">Marketing Emails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/principles-of-communication\/#Advertorials\" title=\"Advertorials\">Advertorials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/principles-of-communication\/#Product_Descriptions\" title=\"Product Descriptions\">Product Descriptions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/principles-of-communication\/#Its_a_Marketing_Wrap\" title=\"It&#8217;s a Marketing Wrap\">It&#8217;s a Marketing Wrap<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Makes_Communication_Effective\"><\/span>What Makes Communication Effective?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When one person successfully conveys an idea to another person \u2014 or a group of people \u2014 that&#8217;s effective communication. Going further, effective communication in marketing is always persuasive. Conversions depend on your ability to persuade customers that your products or services are essential \u2014 or at the very least, extremely beneficial&nbsp;<em>to them<\/em>.<\/p>\n\n\n\n<p>Let&#8217;s think about the characteristics of persuasive content for a moment. Effective communication must be:<\/p>\n\n\n\n<ul><li><strong>Clear<\/strong><\/li><li><strong>Accurate<\/strong><\/li><li><strong>Complete<\/strong><\/li><li><strong>Precise<\/strong><\/li><li><strong>Reliable<\/strong><\/li><li><strong>Considerate<\/strong><\/li><li><strong>Polite<\/strong><\/li><\/ul>\n\n\n\n<p>Effective communicators don&#8217;t just broadcast a message: they listen, too. We&#8217;ll explore this in detail later on, but effective communication is a dance between sender and recipient. You&#8217;re the sender; consumers are the recipients.<\/p>\n\n\n\n<figure class=\"wp-block-image size-post-width\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"730\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/What-Makes-Communication-Effective-730x730.jpg\" alt=\"What-Makes-Communication-Effective\" class=\"wp-image-29734\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/What-Makes-Communication-Effective-730x730.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/What-Makes-Communication-Effective-320x320.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/What-Makes-Communication-Effective-768x768.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/What-Makes-Communication-Effective.jpg 1080w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Are_the_Seven_Principles_of_Communication\"><\/span>What Are the Seven Principles of Communication?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Some people are undoubtedly better natural communicators than others. With that said, any of us can learn the seven principles of effective communication.<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"29728\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Any+of+us+can+learn+the+seven+principles+of+effective+%23communication.+Learn+what+they+are+here%3A&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29728&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Any of us can learn the seven principles of effective communication.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Any+of+us+can+learn+the+seven+principles+of+effective+%23communication.+Learn+what+they+are+here%3A&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29728&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Listen_Carefully\"><\/span>#1: Listen Carefully<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Communication is a two-way street. Experienced negotiators and diplomats know that to achieve results, they need to listen as well as speak. You can use this principle to create truly compelling marketing content. To find out what your consumer base wants, use a service like&nbsp;<a href=\"https:\/\/www.surveymonkey.co.uk\/\">SurveyMonkey<\/a>&nbsp;to create a questionnaire; then, use social media and email to distribute your survey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_a_Goal\"><\/span>#2: Create a Goal<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>What do you want\u00a0<a href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/engage-your-target-market\/\">your audience<\/a>\u00a0to do after they read your marketing content? Let&#8217;s look at a few examples:<\/p>\n\n\n\n<ul><li><strong>Marketing emails:<\/strong>&nbsp;Ideally, recipients follow a link to a landing page on your website and make a purchase.<\/li><li><strong>Advertorials:<\/strong>&nbsp;Advertorial text must compel readers to enter your sales channel and purchase your product.<\/li><li><strong>Product descriptions:<\/strong>&nbsp;Descriptions have to answer visitor questions about function, price, size, shipping costs etc. to create conversions.<\/li><\/ul>\n\n\n\n<p>Think about goals for your marketing content and then pinpoint a few trackable key performance indicators (KPIs) to help you review your progress. Great content marketing KPIs for websites include:<\/p>\n\n\n\n<ul><li><strong>Page or social media post shares<\/strong><\/li><li><strong>Unique page visitors<\/strong><\/li><li><strong>Time spent on pages<\/strong><\/li><li><strong>Inbound links to pages on your site<\/strong><\/li><li><strong>Social media interactions or comments<\/strong><\/li><li><strong>Cost per lead (CPL)<\/strong><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-post-width\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"382\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Content-Marketing-KPIs-for-Websites-730x382.jpg\" alt=\"Content-Marketing-KPIs-for-Websites\" class=\"wp-image-29740\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Content-Marketing-KPIs-for-Websites-730x382.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Content-Marketing-KPIs-for-Websites-320x167.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Content-Marketing-KPIs-for-Websites-768x402.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Content-Marketing-KPIs-for-Websites.jpg 1200w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p><em><strong>Organize Your Thoughts:<\/strong>&nbsp;Winners keep score, so create a well-organized outline for your marketing plan and stick to it.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Think_About_Your_Medium\"><\/span>#3: Think About Your Medium<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You might need to adjust your message for each medium you use. Social media demands a different marketing approach than an advertorial, for example. Twitter and Facebook posts are short and to the point; advertorials can be thousands of words long. To generate a decent click-through rate (CTR) on social media, your message must be both compelling&nbsp;<em>and<\/em>&nbsp;succinct.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Clear_Persuasive_Writing\"><\/span>#4: Clear, Persuasive Writing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Let&#8217;s get one thing straight: jargon doesn&#8217;t add credibility to marketing content. Leave jargon behind \u2014 and make sure you check your content for spelling mistakes and unnecessarily wordy sentences. Long-winded declarations don&#8217;t lead to conversions; short, precise statements do, though.<\/p>\n\n\n\n<p>To write persuasively, you have to appeal to consumers&#8217; emotions. In his 2011 book entitled&nbsp;<em><a href=\"https:\/\/us.macmillan.com\/books\/9780374533557\">Thinking, Fast and Slow<\/a><\/em>, psychologist and economist Daniel Kahneman explores two separate thought processes. Readers react intuitively and emotionally first \u2014 logic gets second dibs. Think of emotional triggers and rational facts as ingredients in persuasive writing, and combine them equally for best results.<\/p>\n\n\n\n<p><em><strong>Less is More:<\/strong>&nbsp;Stay on point and avoid repetition to ensure busy readers receive your message.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Tell_Stories\"><\/span>#5: Tell Stories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Early humans came together around&nbsp;<a href=\"https:\/\/www.sapiens.org\/archaeology\/history-of-fire-super-bowl\/\">communal campfires<\/a>&nbsp;to cook, create tools and tell stories. Leading anthropologists agree that we&#8217;re hardwired to learn from storytelling \u2014 and that&#8217;s something you can use to your advantage whenever you create marketing content. Well-crafted stories convey information in an entertaining and engaging way; stories also humanize your product and your company.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Get_Visual\"><\/span>#6: Get Visual<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>People learn in a lot of different ways. When educator Neil Fleming unveiled his&nbsp;<a href=\"https:\/\/vark-learn.com\/introduction-to-vark\/\">VARK model<\/a>&nbsp;design in 1987, he proposed four sensory modalities \u2014 more commonly known as learning styles:<\/p>\n\n\n\n<ul><li><strong>Visual<\/strong><\/li><li><strong>Auditory<\/strong><\/li><li><strong>Physical<\/strong><\/li><li><strong>Social<\/strong><\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-post-width\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"365\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Four-Learning-Styles-730x365.jpg\" alt=\"Four-Learning-Styles\" class=\"wp-image-29746\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Four-Learning-Styles-730x365.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Four-Learning-Styles-320x160.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Four-Learning-Styles-768x384.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Four-Learning-Styles.jpg 1024w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p>Most of us use all four modalities to learn new information. Many people are primarily visual learners, however, which is why it&#8217;s so important to use images in your marketing. Photographs, illustrations \u2014 even cartoons \u2014 pique the reader&#8217;s interest, while diagrams and infographics translate text into digestible pictures.<\/p>\n\n\n\n<p><em><strong>Images Rule:<\/strong>&nbsp;Are your readers in a hurry?A&nbsp;<a href=\"https:\/\/news.mit.edu\/2014\/in-the-blink-of-an-eye-0116\">2014 MIT neuroscience study<\/a>&nbsp;found that people were able to absorb information from images in as few as 13 microseconds.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Stay_Curious\"><\/span>#7: Stay Curious<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As your business evolves, your customers will also evolve. If you decide to concentrate on a niche market, you&#8217;ll need to target a specific consumer subset. If you expand your range, you might decide to market your products via a greater number of channels. In either case, keep your ear to the ground to make sure you continue to communicate effectively with your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Effective_Communication_in_Marketing\"><\/span>Effective Communication in Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We know the seven principles of communication; now we&#8217;ll talk about how they apply in your day-to-day marketing strategy. Let&#8217;s look at marketing emails, advertorials and product descriptions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Emails\"><\/span>Marketing Emails<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Marketing emails need an eye-catching subject line, or they risk being tossed in the trash \u2014 or even worse, being relegated to your recipient&#8217;s spam folder. Marketing emails also benefit from concise, compelling content and a bold call to action (CTA) link or a clickable button. You&#8217;ll also need to create a sales funnel for your marketing email \u2014 a custom landing page, for example.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advertorials\"><\/span>Advertorials<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/writing-advertorials\/\">Advertorials<\/a>\u00a0use the power of storytelling to promote and sell products. They&#8217;re the marketing equivalent of a really great salesperson on a shop floor. Laced with emotional hooks and carefully selected information, advertorials turn mundane items into must-haves. Genuinely great advertorials don&#8217;t even sound like adverts \u2014 they sound more like blog posts, or enthusiastic (but genuine) endorsements.<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"29728\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=A+great+example+of+effective+%23communication%3F+%23Advertorials.+Great+advertorials+don%27t+even+sound+like+adverts+u002du002d+the+sound+more+like+blog+posts%2C+or+enthusiastic+%28but+genuine%29+endorsements.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29728&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">A great example of effective communication? Advertorials. Great advertorials don&#8217;t even sound like adverts u002du002d the sound more like blog posts, or enthusiastic (but genuine) endorsements.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=A+great+example+of+effective+%23communication%3F+%23Advertorials.+Great+advertorials+don%27t+even+sound+like+adverts+u002du002d+the+sound+more+like+blog+posts%2C+or+enthusiastic+%28but+genuine%29+endorsements.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29728&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Product_Descriptions\"><\/span>Product Descriptions<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The best product descriptions (PDs) use a combination of hard fact and entertaining prose to convince visitors of an item&#8217;s value. Most shorter PDs begin with one or two descriptive paragraphs and continue with a relevant list of product features. Customers need to be able to see key facts at a glance. To avoid losing consumers at the checkout phase, make sure you display shipping charges clearly on each product page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Its_a_Marketing_Wrap\"><\/span>It&#8217;s a Marketing Wrap<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Product descriptions, press releases, emails, advertorials and other marketing content are all built on the principles of effective communication. Let&#8217;s end with a quick recap of each point:<\/p>\n\n\n\n<ul><li><strong>Listen:<\/strong>&nbsp;Communication flows both ways, so listen to what your customers want.<\/li><li><strong>Goals:&nbsp;<\/strong>Create marketing targets and identify and monitor KPIs to stay on the ball.<\/li><li><strong>Medium:<\/strong>&nbsp;Adjust your content to match your publishing medium.<\/li><li><strong>Clarity:<\/strong>&nbsp;Stay focused and make your writing persuasive.<\/li><li><strong>Stories:<\/strong>&nbsp;Tell stories to draw your readership in.<\/li><li><strong>Visuals:<\/strong>&nbsp;Use infographics, photographs and illustrations to reach your visitors.<\/li><li><strong>Curiosity:<\/strong>&nbsp;Stay curious about your customers \u2014 and modify your marketing methods if your base changes.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-post-width\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"382\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Communicate-Effectively-730x382.jpg\" alt=\"How-to-Communicate-Effectively\" class=\"wp-image-29737\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Communicate-Effectively-730x382.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Communicate-Effectively-320x167.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Communicate-Effectively-768x402.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Communicate-Effectively.jpg 1200w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p>Want to improve your website with top-notch marketing content? Make&nbsp;<a href=\"https:\/\/www.crowdcontent.com\/\">Crowd Content<\/a>&nbsp;your go-to provider for engaging blog posts, enticing product descriptions and excellent advertorials.<\/p>\n\n\n\n<p><strong><em>ALSO<\/em>&nbsp;\u2013<\/strong> <a href=\"https:\/\/www.crowdcontent.com\/blog\/2020\/10\/15\/how-to-create-original-content\/\">How to Create Original Content and Why It\u2019s More Important Than Ever<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Great marketing depends upon great communication. Some might say, in fact, that marketing\u00a0is\u00a0a type of communication. Conversions happen when consumers feel inspired by emails, advertorials, product descriptions and other marketing endeavors. But what are the principles of communication, and how can you use them to improve your\u00a0marketing content? In this blog post, we&#8217;ll explore seven [&hellip;]<\/p>\n","protected":false},"author":283,"featured_media":29731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Are the Principles of Communication? - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"Learn about the principles of communication and find out how to use them in your marketing content strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/principles-of-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Are the Principles of Communication? 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