{"id":29656,"date":"2020-12-31T16:31:42","date_gmt":"2020-12-31T21:31:42","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=29656"},"modified":"2024-04-25T10:35:23","modified_gmt":"2024-04-25T10:35:23","slug":"fluff-writing","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/","title":{"rendered":"What \u201cFluff Writing\u201d Means and How to Avoid Filler"},"content":{"rendered":"\n<p>What do cushions and badly written content have in common? Fluff \u2014 and lots of it. Meaningless and irrelevant, fluff is a fatal flaw in any type of content. Filler \u2014 wordy sentences written in passive voice, for instance \u2014 is similarly problematic.<\/p>\n\n\n\n<p>Content writing companies and insightful clients reject fluff writing as a matter of course. To be a&nbsp;<a href=\"https:\/\/www.crowdcontent.com\/blog\/2020\/11\/06\/how-to-become-a-content-writer\/\">successful content writer<\/a>, you&#8217;ll need to avoid padding of all types.<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"29656\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=To+be+a+successful+%23contentwriter%2C+you%27ll+want+to+avoid+fluff+%23writing.+Here%27s+why%3A&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29656&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">To be a successful content writer, you&#8217;ll want to avoid fluff writing. Here&#8217;s why:<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=To+be+a+successful+%23contentwriter%2C+you%27ll+want+to+avoid+fluff+%23writing.+Here%27s+why%3A&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29656&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #454545;color:#454545\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #454545;color:#454545\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Whats_Fluff_Writing_Anyway\" title=\"What&#8217;s Fluff Writing, Anyway?\">What&#8217;s Fluff Writing, Anyway?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Fluffy_Examples\" title=\"Fluffy Examples\">Fluffy Examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Example_1\" title=\"Example #1\">Example #1<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Fluffy_Fluff\" title=\"Fluffy Fluff\">Fluffy Fluff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Meaningful_Content\" title=\"Meaningful Content\">Meaningful Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Example_2\" title=\"Example #2\">Example #2<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Fluffy_Fluff-2\" title=\"Fluffy Fluff\">Fluffy Fluff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Meaningful_Content-2\" title=\"Meaningful Content\">Meaningful Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Example_3\" title=\"Example #3\">Example #3<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Fluffy_Fluff-3\" title=\"Fluffy Fluff\">Fluffy Fluff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Meaningful_Content-3\" title=\"Meaningful Content\">Meaningful Content<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Whats_Filler\" title=\"What&#8217;s Filler?\">What&#8217;s Filler?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Filler_Examples\" title=\"Filler Examples\">Filler Examples<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Example_1-2\" title=\"Example #1\">Example #1<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Bombastic\" title=\"Bombastic\">Bombastic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Fantastic\" title=\"Fantastic\">Fantastic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Example_2-2\" title=\"Example #2\">Example #2<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Bombastic-2\" title=\"Bombastic\">Bombastic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Fantastic-2\" title=\"Fantastic\">Fantastic<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Example_3-2\" title=\"Example #3\">Example #3<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Bombastic-3\" title=\"Bombastic\">Bombastic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Fantastic-3\" title=\"Fantastic\">Fantastic<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#You_Dont_Need_to_Write_Fluff\" title=\"You Don&#8217;t Need to Write Fluff\">You Don&#8217;t Need to Write Fluff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#What_to_Write_Instead_of_Fluff\" title=\"What to Write Instead of Fluff\">What to Write Instead of Fluff<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Trick_1_Avoid_Big_Words\" title=\"Trick 1: Avoid Big Words\">Trick 1: Avoid Big Words<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Trick_2_Nix_Inflated_Language\" title=\"Trick 2: Nix Inflated Language\">Trick 2: Nix Inflated Language<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Trick_3_Lose_the_Superlatives\" title=\"Trick 3: Lose the Superlatives\">Trick 3: Lose the Superlatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Trick_4_Cut_the_Jargon\" title=\"Trick 4: Cut the Jargon\">Trick 4: Cut the Jargon<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Trick_5_Drop_the_Intensifiers\" title=\"Trick 5: Drop the Intensifiers\">Trick 5: Drop the Intensifiers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#Trick_6_Dodge_the_Filler\" title=\"Trick 6: Dodge the Filler\">Trick 6: Dodge the Filler<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/#In_Conclusion\" title=\"In Conclusion\">In Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_Fluff_Writing_Anyway\"><\/span>What&#8217;s Fluff Writing, Anyway?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Great articles stay on point; fluff writing beats around the bush. Most visitors spend less than 30 seconds scanning website&nbsp;<a href=\"https:\/\/www.crowdcontent.com\/blog\/2020\/10\/15\/how-to-create-original-content\/\">content<\/a>&nbsp;before bouncing to another location. To grab reader attention, you need to write a compelling first sentence and follow with an irresistible hook. After that, it&#8217;s all about solid, practical information.<\/p>\n\n\n\n<p>Whatever you do, don&#8217;t include any of the following varieties of fluff:<\/p>\n\n\n\n<ul><li>Your own opinion: Stick to the facts.<\/li><li>Non-specific information: If you&#8217;re writing an article about cheese, don&#8217;t include five paragraphs on dairy cow psychology.<\/li><li>Complex terminology or cutesy language: Complicated sentences and sugary prose put people off.<\/li><li>Tangents: Stay on target, Skywalker.<\/li><\/ul>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"29656\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Did+you+know%3F+Most+visitors+spend+less+than+30+seconds+scanning+website+content+before+bouncing+to+another+location.+%23WritingTip&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29656&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Did you know? Most visitors spend less than 30 seconds scanning website content before bouncing to another location.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Did+you+know%3F+Most+visitors+spend+less+than+30+seconds+scanning+website+content+before+bouncing+to+another+location.+%23WritingTip&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29656&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fluffy_Examples\"><\/span>Fluffy Examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Talking about fluff is one thing; seeing it in action is quite another. Let&#8217;s dive deep into a mound of fuzz to see how it feels:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_1\"><\/span>Example #1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fluffy_Fluff\"><\/span>Fluffy Fluff<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><em>As you sand your tabletop before beginning the oiling process to seal the wood, you may want to use several different sandpaper grits to ensure that you end up with a smooth, even surface. You may enjoy the feeling of a rustic tabletop with natural wood features, burls and knots in it, but your customer might not enjoy the same sensation.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meaningful_Content\"><\/span>Meaningful Content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><em>Sand your tabletop with progressively finer-grit paper to achieve a smooth result. Oil the finished surface to create a seal. Most consumers enjoy the natural look and feel of a smooth, oiled tabletop.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-post-width\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"382\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Examples-of-Fluff-Writing-730x382.jpg\" alt=\"Examples-of-Fluff-Writing\" class=\"wp-image-29665\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Examples-of-Fluff-Writing-730x382.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Examples-of-Fluff-Writing-320x167.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Examples-of-Fluff-Writing-768x402.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Examples-of-Fluff-Writing.jpg 1200w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_2\"><\/span>Example #2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fluffy_Fluff-2\"><\/span>Fluffy Fluff<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><em>Nearly everyone enjoys the weather in summer. Most people love to go out and swim, or walk, or play with their dogs in the dog park, or take their children to the beach. Before Autumn arrives with its lovely colors and you feel leaves underfoot, make sure you pressure wash your deck, or find a telephone and call the Deckwashing Dudes to see if they can wash your deck for you.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meaningful_Content-2\"><\/span>Meaningful Content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><em>Summer is the best time to pressure wash your deck. For a professional result on the double, call the Deckwashing Dudes today.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_3\"><\/span>Example #3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fluffy_Fluff-3\"><\/span>Fluffy Fluff<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><em>It&#8217;s October 25th, so that means it&#8217;s only two months until Christmas \u2014 in other words, roughly eight weeks, 56 days or 80,640 minutes. If you don&#8217;t know what to get your children for Christmas, you could ask them to write a neat and nicely illustrated letter to Santa to help you figure out which toys they have on their wish lists.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Meaningful_Content-3\"><\/span>Meaningful Content<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><em>It&#8217;s almost Christmas again. A fun &#8220;letter to Santa&#8221; activity can help you figure out your child&#8217;s wish list this holiday season.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_Filler\"><\/span>What&#8217;s Filler?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In a nutshell, filler pads content with meaningless verbiage to boost word count. Wordy or complex sentences obscure meaning and make your content hard to understand. Readers get bored or exhaust themselves and move on \u2014 and most of them don&#8217;t come back.<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"29656\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Filler+pads+%23content+with+meaningless+verbiage+to+boost+word+count.+Skilled+content+%23writers+should+avoid+using+it%2C+and+this+is+why%3A&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29656&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Filler pads content with meaningless verbiage to boost word count. Skilled content writers should avoid using it, and this is why:<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Filler+pads+%23content+with+meaningless+verbiage+to+boost+word+count.+Skilled+content+%23writers+should+avoid+using+it%2C+and+this+is+why%3A&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29656&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p>All of the following amount to filler:<\/p>\n\n\n\n<p>Passive voice: &#8220;The car was driven by Simon,&#8221; is passive; &#8220;Simon drove the car&#8221; is active.<\/p>\n\n\n\n<p>Filler words: Don&#8217;t use two words when you can use one.<\/p>\n\n\n\n<p>Redundant words: Again, fewer words are better.<\/p>\n\n\n\n<p>Adding phrases: Explain things once \u2014 and succinctly.<\/p>\n\n\n\n<p>Complex or abstract ideas: Remember the central point of your article.<\/p>\n\n\n\n<figure class=\"wp-block-image size-post-width\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"382\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Examples-of-Filler-in-Content-Writing-730x382.jpg\" alt=\"Examples-of-Filler-in-Content-Writing\" class=\"wp-image-29671\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Examples-of-Filler-in-Content-Writing-730x382.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Examples-of-Filler-in-Content-Writing-320x167.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Examples-of-Filler-in-Content-Writing-768x402.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Examples-of-Filler-in-Content-Writing.jpg 1200w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Filler_Examples\"><\/span>Filler Examples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Filler is a content killer. Let&#8217;s find out why:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_1-2\"><\/span>Example #1<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bombastic\"><\/span>Bombastic<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><em>There are extensive bodies of research available to graduate students looking for meaningful topics to discuss with physicists associated with the department.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fantastic\"><\/span>Fantastic<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><em>Graduate students can visit the library if they need inspiration before interviewing department physicists.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_2-2\"><\/span>Example #2<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bombastic-2\"><\/span>Bombastic<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><em>On account of the fact that he was continuously and unrepentantly unkind to her mother, Sarah decided to break off her current relationship with Joel.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fantastic-2\"><\/span>Fantastic<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><em>Joel continually insulted Sarah&#8217;s mother, so Sarah broke up with him.<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Example_3-2\"><\/span>Example #3<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bombastic-3\"><\/span>Bombastic<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><em>The weekly shopping was previously done at Walmart by George, who would drive to the grocery store in his valuable 1951 Aston Martin.<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Fantastic-3\"><\/span>Fantastic<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p><em>George used to drive his vintage Aston Martin to Walmart<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"You_Dont_Need_to_Write_Fluff\"><\/span>You Don&#8217;t Need to Write Fluff<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fluff won&#8217;t help you expand your readership. Instead, you&#8217;re likely to lose site visitors \u2014 and if you&#8217;re a content writer, you might lose clients, too. With that said, you might need to bend the rules from time to time:<\/p>\n\n\n\n<ul><li>Complicated language: Articles about complex scientific research inevitably include complex language.<\/li><li>Opinion: If you&#8217;ve been invited to write an op-ed for the New York Times, eat your heart out.<\/li><\/ul>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"29656\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Fluff+writing+won%27t+help+you+expand+your+readership.+Instead%2C+you%27re+likely+to+lose+site+visitors.+%23ContentMarketing&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29656&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Fluff writing won&#8217;t help you expand your readership. Instead, you&#8217;re likely to lose site visitors.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Fluff+writing+won%27t+help+you+expand+your+readership.+Instead%2C+you%27re+likely+to+lose+site+visitors.+%23ContentMarketing&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29656&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_to_Write_Instead_of_Fluff\"><\/span>What to Write Instead of Fluff<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Don&#8217;t pad your content. Instead, use these six clever tricks to fill your next article with fact:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trick_1_Avoid_Big_Words\"><\/span>Trick 1: Avoid Big Words<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you have to look a word up, try to avoid using it in&nbsp;<a href=\"https:\/\/www.crowdcontent.com\/blog\/2020\/07\/17\/top-content-writing-skills\/\">your writing<\/a>. Opt for an easier-to-understand word or phrase instead.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trick_2_Nix_Inflated_Language\"><\/span>Trick 2: Nix Inflated Language<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Don&#8217;t write &#8220;utilize&#8221; when you can write &#8220;use.&#8221; Don&#8217;t choose &#8220;commence&#8221; when you can choose &#8220;start.&#8221; To facilitate is to help, to cease is to stop, and to endeavor is to try.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trick_3_Lose_the_Superlatives\"><\/span>Trick 3: Lose the Superlatives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Don&#8217;t use&nbsp;<a href=\"http:\/\/dcc.dickinson.edu\/grammar\/latin\/comparatives-and-superlatives\">superlatives<\/a>&nbsp;to make something sound fancier than it really is. In fact, keep grandiose adjective use to a minimum across the board.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trick_4_Cut_the_Jargon\"><\/span>Trick 4: Cut the Jargon<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Stay away from long, descriptive phrases filled with&nbsp;<a href=\"https:\/\/www.plainlanguage.gov\/guidelines\/words\/avoid-jargon\/\">industry lingo<\/a>; instead, use bright, concise phrases to convey your message.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trick_5_Drop_the_Intensifiers\"><\/span>Trick 5: Drop the Intensifiers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/dictionary.cambridge.org\/grammar\/british-grammar\/intensifiers-very-at-all\">Intensifiers<\/a>&nbsp;emphasise other words to make them sound beefier \u2014 &#8220;very best,&#8221; &#8220;extremely well&#8221; and &#8220;unbelievably nice&#8221; for example. Kick them to the curb.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trick_6_Dodge_the_Filler\"><\/span>Trick 6: Dodge the Filler<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you&#8217;re done writing, scan your article for filler words. The best among us use words like &#8220;really,&#8221; &#8220;just,&#8221; &#8220;even,&#8221; &#8220;that&#8221; and &#8220;such&#8221; as filler without a second thought, so edit your work before submitting.<\/p>\n\n\n\n<figure class=\"wp-block-image size-post-width\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"382\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Avoid-Fluff-in-Your-Content-730x382.jpg\" alt=\"How-to-Avoid-Fluff-in-Your-Content\" class=\"wp-image-29674\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Avoid-Fluff-in-Your-Content-730x382.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Avoid-Fluff-in-Your-Content-320x167.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Avoid-Fluff-in-Your-Content-768x402.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Avoid-Fluff-in-Your-Content.jpg 1200w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"In_Conclusion\"><\/span>In Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let&#8217;s end with a brief recap.<\/p>\n\n\n\n<ul><li>Filler: great for patching nail holes; not so great in an article.<\/li><li>Fluff: Essential in pillows; useless in a blog post.<\/li><\/ul>\n\n\n\n<p>The next time you write a blog post, an article or web content, think less like James Joyce and more like Stephen King. Lose the lint and you&#8217;ll gain a much bigger audience.<\/p>\n\n\n\n<p><strong>Need professionally written content for your site? Get in touch with&nbsp;<a href=\"https:\/\/www.crowdcontent.com\/\">Crowd Content<\/a>&nbsp;to find out more.<\/strong><\/p>\n\n\n\n<p><em><strong>ALSO<\/strong><\/em>&nbsp;\u2013&nbsp;<a href=\"https:\/\/www.crowdcontent.com\/blog\/2020\/12\/10\/what-is-active-voice-in-writing\/\">What is Active Voice in Writing?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do cushions and badly written content have in common? Fluff \u2014 and lots of it. Meaningless and irrelevant, fluff is a fatal flaw in any type of content. Filler \u2014 wordy sentences written in passive voice, for instance \u2014 is similarly problematic. Content writing companies and insightful clients reject fluff writing as a matter [&hellip;]<\/p>\n","protected":false},"author":283,"featured_media":29659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What \u201cFluff Writing\u201d Means and How to Avoid Filler - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"Find out what fluff writing and filler mean, and why fluff is a fatal content-writing flaw. Learn six top tips to help you create meaningful, valuable content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/fluff-writing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What \u201cFluff Writing\u201d Means and How to Avoid Filler - Crowd Content - Blog\" \/>\n<meta property=\"og:description\" content=\"Find out what fluff writing and filler mean, and why fluff is a fatal content-writing flaw. 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