{"id":29584,"date":"2020-12-03T14:00:24","date_gmt":"2020-12-03T19:00:24","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=29584"},"modified":"2024-04-25T10:35:22","modified_gmt":"2024-04-25T10:35:22","slug":"message-maps","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/","title":{"rendered":"How Using Message Maps Can Boost Your Content Creation"},"content":{"rendered":"\n<p>Sales letters, retargeting ads and email campaigns \u2014 let&#8217;s face it, businesses generate a lot of content to drive customers toward a specific action. But, when so many threads of communication are unspooling, there&#8217;s a risk messages are getting tangled along the way. Make sure your content hits the right targets by using message maps as your guide.<\/p>\n\n\n\n<p>A message map is a content creation tool that distills all the great things about your brand into bite-sized selling points. It&#8217;s used as a framework when crafting content to ensure your company&#8217;s core message always shines through.<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"29584\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=What+is+a+%23messagemap%3F+It%27s+a+%23contentcreation+tool+that+distills+all+the+great+things+about+your+brand+into+bite-sized+selling+points.+Learn+more+here%3A&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29584&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">What is a message map? It&#8217;s a content creation tool that distills all the great things about your brand into bite-sized selling points.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=What+is+a+%23messagemap%3F+It%27s+a+%23contentcreation+tool+that+distills+all+the+great+things+about+your+brand+into+bite-sized+selling+points.+Learn+more+here%3A&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29584&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #454545;color:#454545\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #454545;color:#454545\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#What_is_a_Message_Map\" title=\"What is a Message Map?\">What is a Message Map?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#Remember_to_Keep_Your_Message_Map_Brief\" title=\"Remember to Keep Your Message Map Brief\">Remember to Keep Your Message Map Brief<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#5_Reasons_Message_Maps_Are_Important_to_Your_Success\" title=\"5 Reasons Message Maps Are Important to Your Success\">5 Reasons Message Maps Are Important to Your Success<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#1_Reminds_You_Why_Youre_Creating_Content\" title=\"1. Reminds You Why You&#8217;re Creating Content\">1. Reminds You Why You&#8217;re Creating Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#2_Ensures_Content_is_Consistent\" title=\"2. Ensures Content is Consistent\">2. Ensures Content is Consistent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#3_Sharpens_Your_Messaging\" title=\"3. Sharpens Your Messaging\">3. Sharpens Your Messaging<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#4_Drives_Your_Content\" title=\"4. Drives Your Content\">4. Drives Your Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#5_Puts_Your_Content_to_Work_For_You\" title=\"5. Puts Your Content to Work For You\">5. Puts Your Content to Work For You<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#How_to_Create_a_Message_Map\" title=\"How to Create a Message Map\">How to Create a Message Map<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#1_Determine_Your_Audience\" title=\"1. Determine Your Audience\">1. Determine Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#2_Identify_Messages_for_Each_Audience\" title=\"2. Identify Messages for Each Audience\">2. Identify Messages for Each Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#3_Map_Message_to_Audience\" title=\"3. Map Message to Audience\">3. Map Message to Audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#Create_Effective_Content_With_Message_Maps\" title=\"Create Effective Content With Message Maps\">Create Effective Content With Message Maps<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Message_Map\"><\/span>What is a Message Map?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ian Kelly, VP of Operations at wellness brand&nbsp;<a href=\"https:\/\/nuleafnaturals.com\/\">NuLeaf Naturals<\/a>, describes message maps as the &#8220;lifeblood&#8221; of their product launch campaigns. &#8220;Message maps help in having a clear cut understanding of what a piece of content should revolve around,&#8221; he says.<\/p>\n\n\n\n<figure class=\"wp-block-image size-post-width\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"365\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Ian-Kelly-NuLeaf-Quote-730x365.jpg\" alt=\"Ian-Kelly-NuLeaf-Quote\" class=\"wp-image-29593\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Ian-Kelly-NuLeaf-Quote-730x365.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Ian-Kelly-NuLeaf-Quote-320x160.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Ian-Kelly-NuLeaf-Quote-768x384.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Ian-Kelly-NuLeaf-Quote.jpg 1024w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p>A message map clarifies your brand&#8217;s unique selling points based on target audience. It&#8217;s built on:<\/p>\n\n\n\n<ul><li>One core message<\/li><li>Three related themes<\/li><li>Three supporting examples for each theme<\/li><\/ul>\n\n\n\n<p>Your message map template might look something like this:<\/p>\n\n\n\n<ul><li>Core Message or Headline<\/li><li>Key Theme #1<\/li><li>Key Theme #2<\/li><li>Key Theme #3<\/li><li>Supporting information<\/li><li>Supporting information<\/li><li>Supporting information<\/li><li>Supporting information<\/li><li>Supporting information<\/li><li>Supporting information<\/li><li>Supporting information<\/li><li>Supporting information<\/li><li>Supporting information<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Remember_to_Keep_Your_Message_Map_Brief\"><\/span>Remember to Keep Your Message Map Brief<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>A message map should be concise enough so the main points are understood immediately. There&#8217;s no need for long explanations \u2014 if you can&#8217;t synthesize your essential message into a few words, your core message is too diluted.<\/p>\n\n\n\n<p>Gintaras Steponkus, SEO Expert at\u00a0<a href=\"https:\/\/solidguides.com\/\">Solid Guides<\/a>, designs message maps using a principle of crisis communication. &#8220;You need to follow the\u00a0<a href=\"https:\/\/www.everbridge.com\/blog\/improve-messages-with-the-3-3-30-rule\">3-3-30 rule of Chandler<\/a>\u00a0for effective message mapping,&#8221; he explains. &#8220;Three points with three short sentences and content, not more than 30 words.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-post-width\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"382\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Gintaras-Steponkus-Quote-730x382.jpg\" alt=\"Gintaras-Steponkus-Quote\" class=\"wp-image-29599\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Gintaras-Steponkus-Quote-730x382.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Gintaras-Steponkus-Quote-320x167.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Gintaras-Steponkus-Quote-768x402.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Gintaras-Steponkus-Quote.jpg 1200w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p>Need an example? Have a look at the real-life message map used by the marketing department of&nbsp;<a href=\"https:\/\/www.nwc.edu\/brand\/messaging\/message-map.html\">Northwest College<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Reasons_Message_Maps_Are_Important_to_Your_Success\"><\/span>5 Reasons Message Maps Are Important to Your Success<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your messaging influences how customers perceive your company, so make sure it&#8217;s&nbsp;<a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2019\/02\/11\/why-content-consistency-is-key-to-your-marketing-strategy\/#7836afef4ef5\">consistent<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.linkedin.com\/pulse\/its-nagging-repetition-effective-communication-marton-jojarth\/\">repeated<\/a>&nbsp;to best inspire a positive response. Each piece of copy should be focused on your core message, and all content should work together as a whole to create your brand.<\/p>\n\n\n\n<p>Here&#8217;s how a message map keeps your ultimate goal in focus.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Reminds_You_Why_Youre_Creating_Content\"><\/span>1. Reminds You Why You&#8217;re Creating Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Content can be engaging and well-written, but if it strays too far from a company&#8217;s essential message, it&#8217;s not doing its job.<\/p>\n\n\n\n<p>&#8220;Many times, writers, in their pursuit of being creative, tend to not stress on the main USP of a product,&#8221; says Kelly. &#8220;The message map is a great reminder to root every content to its core message.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Ensures_Content_is_Consistent\"><\/span>2. Ensures Content is Consistent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you&#8217;ve got multiple people collaborating, whether in one department or across units, a cohesive message can be hard to deliver. A message map ensures content is consistent, which is especially critical when you have a&nbsp;<a href=\"https:\/\/www.crowdcontent.com\/blog\/2020\/05\/27\/whos-on-your-business-content-writing-team-and-how-do-you-manage-them\/\">team of content creators<\/a>.<\/p>\n\n\n\n<p>&#8220;Different writers end up focusing on slightly different aspects. This can weaken the campaign and reduce conversion levels,&#8221; Kelly says.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Sharpens_Your_Messaging\"><\/span>3. Sharpens Your Messaging<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Carl Neumann, founder and CEO of&nbsp;<a href=\"https:\/\/www.bludotmedia.com\/\">Blu Dot Media<\/a>, finds that a message map helps ensure their content is always on-point.<\/p>\n\n\n\n<p>&#8220;We have to craft ideal messages that can start conversations with prospects, as well as the right follow-up messages to convert those conversations into business opportunities,&#8221; he explains. &#8220;This has empowered our marketing and sales teams to communicate much more effectively, by conveying the right benefits to the right target audience.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Drives_Your_Content\"><\/span>4. Drives Your Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Content becomes much easier to create with a message map leading the way. Whether a writer is putting together a sales script, article or product demo, the map provides the foundation of the content. The rest of the story should easily fall into place around these essential building blocks.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Puts_Your_Content_to_Work_For_You\"><\/span>5. Puts Your Content to Work For You<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When your content represents your brand, it&#8217;s easier for customers to understand why they should do business with you. This can translate into your ultimate goal: customer engagement and sales.<\/p>\n\n\n\n<p>Blu Dot Media has seen first-hand how well-executed message maps can help a brand persuade customers to take action. &#8220;Since we started using message maps, the response rate of our lead generation campaigns has gone up by 31% on average. And, the conversion rate went up by 51%,&#8221; says Neumann.<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"29584\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=5+Reasons+%23MessageMaps+Are+Important+to+Your+%23ContentMarketing+Success%3A&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29584&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">5 Reasons Message Maps Are Important to Your Content Marketing Success<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=5+Reasons+%23MessageMaps+Are+Important+to+Your+%23ContentMarketing+Success%3A&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F29584&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_Message_Map\"><\/span>How to Create a Message Map<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can create message maps for product launches, marketing campaigns and your overall brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Determine_Your_Audience\"><\/span>1. Determine Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Start the process by defining your target audience. Depending on your business, you may have several audiences. You might find developing&nbsp;<a href=\"https:\/\/blog.hootsuite.com\/buyer-persona\/\">buyer personas<\/a>&nbsp;helpful.<\/p>\n\n\n\n<p>Neumann suggests being as detailed as possible in defining your target audience. &#8220;This is critical, because you can then put yourself in their shoes, and describe the benefits they can get from you,&#8221; he explains.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Identify_Messages_for_Each_Audience\"><\/span>2. Identify Messages for Each Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Think about what&#8217;s important to your audience and why your company or product can solve their problems. Use this to inform your three key themes.<\/p>\n\n\n\n<p>&#8220;If you have a wide variety of audience, segment them into separate groups and understand each of their pain points and goals,&#8221; suggests Kelly. &#8220;This intel will help you craft important talking points.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Map_Message_to_Audience\"><\/span>3. Map Message to Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As you move further into the message map, use examples, case studies and stats to support your argument. Draw out different threads to highlight in your content depending on the audience you&#8217;re targeting.<\/p>\n\n\n\n<p>If you&#8217;re trying to attract new customers or raise awareness, for example, you might start at the top of the message map with the core theme. As customers proceed further into\u00a0<a href=\"https:\/\/www.crowdcontent.com\/blog\/2020\/05\/06\/creating-content-for-every-step-of-the-buyers-journey\/\">the shopping journey<\/a>, call out more detailed features to help them make their purchasing decision.<\/p>\n\n\n\n<figure class=\"wp-block-image size-post-width\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"730\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Create-a-Message-Map-730x730.jpg\" alt=\"How-to-Create-a-Message-Map\" class=\"wp-image-29602\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Create-a-Message-Map-730x730.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Create-a-Message-Map-320x320.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Create-a-Message-Map-768x768.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-to-Create-a-Message-Map.jpg 1080w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Create_Effective_Content_With_Message_Maps\"><\/span>Create Effective Content With Message Maps<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Use a message map to ensure the content you create is driving your audience to take action. It takes time to develop a thorough message map, but once it&#8217;s in place, content creation is much more streamlined and effective. To learn more about how Crowd Content can deliver\u00a0<a href=\"https:\/\/www.crowdcontent.com\/\">professional content<\/a>\u00a0for your business, contact us today.<\/p>\n\n\n\n<p><em><strong>ALSO<\/strong>\u00a0\u2013<\/em>\u00a0<a href=\"https:\/\/www.crowdcontent.com\/blog\/2020\/09\/24\/what-is-evergreen-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">What Is Evergreen Content and Why Do You Need It?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sales letters, retargeting ads and email campaigns \u2014 let&#8217;s face it, businesses generate a lot of content to drive customers toward a specific action. But, when so many threads of communication are unspooling, there&#8217;s a risk messages are getting tangled along the way. Make sure your content hits the right targets by using message maps [&hellip;]<\/p>\n","protected":false},"author":283,"featured_media":29587,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Using Message Maps Can Boost Your Content Creation - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"Sales letters, retargeting ads and email campaigns \u2014 let&#039;s face it, businesses generate a lot of content to drive customers toward a specific action. But,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Using Message Maps Can Boost Your Content Creation - Crowd Content - Blog\" \/>\n<meta property=\"og:description\" content=\"Sales letters, retargeting ads and email campaigns \u2014 let&#039;s face it, businesses generate a lot of content to drive customers toward a specific action. But,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/\" \/>\n<meta property=\"og:site_name\" content=\"Crowd Content - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-03T19:00:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T10:35:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-Using-Message-Maps-Can-Boost-Your-Content-Creation.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"354\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Meghan McKenzie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meghan McKenzie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/\",\"name\":\"How Using Message Maps Can Boost Your Content Creation - Crowd Content - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-Using-Message-Maps-Can-Boost-Your-Content-Creation.jpg\",\"datePublished\":\"2020-12-03T19:00:24+00:00\",\"dateModified\":\"2024-04-25T10:35:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/0db33900ead676aa00d506361036c691\"},\"description\":\"Sales letters, retargeting ads and email campaigns \u2014 let's face it, businesses generate a lot of content to drive customers toward a specific action. But,\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#primaryimage\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-Using-Message-Maps-Can-Boost-Your-Content-Creation.jpg\",\"contentUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-Using-Message-Maps-Can-Boost-Your-Content-Creation.jpg\",\"width\":730,\"height\":354,\"caption\":\"How Using Message Maps Can Boost Your Content Creation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.crowdcontent.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Using Message Maps Can Boost Your Content Creation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/\",\"name\":\"Crowd Content - Blog\",\"description\":\"Content Creation Advice You Can Actually Use\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crowdcontent.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/0db33900ead676aa00d506361036c691\",\"name\":\"Meghan McKenzie\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Meghan_headshot.jpg\",\"contentUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Meghan_headshot.jpg\",\"caption\":\"Meghan McKenzie\"},\"description\":\"Meghan heads up Enterprise Sales with Crowd Content and comes with 10 years of sales and marketing experience. She loves selling awesome writing services that are proven to work, because she'd rather express herself through eating cheese and drinking wine and leave the writing to the pros.\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/author\/meghan-mckenzie\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Using Message Maps Can Boost Your Content Creation - Crowd Content - Blog","description":"Sales letters, retargeting ads and email campaigns \u2014 let's face it, businesses generate a lot of content to drive customers toward a specific action. But,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/","og_locale":"en_US","og_type":"article","og_title":"How Using Message Maps Can Boost Your Content Creation - Crowd Content - Blog","og_description":"Sales letters, retargeting ads and email campaigns \u2014 let's face it, businesses generate a lot of content to drive customers toward a specific action. But,","og_url":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/","og_site_name":"Crowd Content - Blog","article_published_time":"2020-12-03T19:00:24+00:00","article_modified_time":"2024-04-25T10:35:22+00:00","og_image":[{"width":730,"height":354,"url":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-Using-Message-Maps-Can-Boost-Your-Content-Creation.jpg","type":"image\/jpeg"}],"author":"Meghan McKenzie","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Meghan McKenzie","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/","url":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/","name":"How Using Message Maps Can Boost Your Content Creation - Crowd Content - Blog","isPartOf":{"@id":"https:\/\/www.crowdcontent.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#primaryimage"},"image":{"@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-Using-Message-Maps-Can-Boost-Your-Content-Creation.jpg","datePublished":"2020-12-03T19:00:24+00:00","dateModified":"2024-04-25T10:35:22+00:00","author":{"@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/0db33900ead676aa00d506361036c691"},"description":"Sales letters, retargeting ads and email campaigns \u2014 let's face it, businesses generate a lot of content to drive customers toward a specific action. But,","breadcrumb":{"@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#primaryimage","url":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-Using-Message-Maps-Can-Boost-Your-Content-Creation.jpg","contentUrl":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/How-Using-Message-Maps-Can-Boost-Your-Content-Creation.jpg","width":730,"height":354,"caption":"How Using Message Maps Can Boost Your Content Creation"},{"@type":"BreadcrumbList","@id":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/message-maps\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.crowdcontent.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How Using Message Maps Can Boost Your Content Creation"}]},{"@type":"WebSite","@id":"https:\/\/www.crowdcontent.com\/blog\/#website","url":"https:\/\/www.crowdcontent.com\/blog\/","name":"Crowd Content - Blog","description":"Content Creation Advice You Can Actually Use","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crowdcontent.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/0db33900ead676aa00d506361036c691","name":"Meghan McKenzie","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Meghan_headshot.jpg","contentUrl":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Meghan_headshot.jpg","caption":"Meghan McKenzie"},"description":"Meghan heads up Enterprise Sales with Crowd Content and comes with 10 years of sales and marketing experience. She loves selling awesome writing services that are proven to work, because she'd rather express herself through eating cheese and drinking wine and leave the writing to the pros.","url":"https:\/\/www.crowdcontent.com\/blog\/author\/meghan-mckenzie\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts\/29584"}],"collection":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/users\/283"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/comments?post=29584"}],"version-history":[{"count":1,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts\/29584\/revisions"}],"predecessor-version":[{"id":37891,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts\/29584\/revisions\/37891"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/media\/29587"}],"wp:attachment":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/media?parent=29584"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/categories?post=29584"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/tags?post=29584"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}