{"id":29155,"date":"2020-09-24T16:08:00","date_gmt":"2020-09-24T20:08:00","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=29155"},"modified":"2024-04-25T10:35:22","modified_gmt":"2024-04-25T10:35:22","slug":"what-is-evergreen-content","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/","title":{"rendered":"What Is Evergreen Content and Why Do You Need It?"},"content":{"rendered":"\n<p>There\u2019s content, and then there\u2019s evergreen content.<\/p>\n\n\n\n<p>You might be thinking\u2026 \u201cWhat is evergreen content, and why do I need it?\u201d<\/p>\n\n\n\n<p>Hint: Evergreen content attracts continuous organic traffic and loyal readers.<\/p>\n\n\n\n<p>How does that sound?<\/p>\n\n\n\n<p>In this post, you\u2019ll learn what evergreen content is, why it\u2019s important, and how to create it.<\/p>\n\n\n\n<p>Let\u2019s get started!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #454545;color:#454545\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #454545;color:#454545\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/#What_is_Evergreen_Content\" title=\"What is Evergreen Content?\">What is Evergreen Content?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/#What_Evergreen_Content_Is_Not\" title=\"What Evergreen Content Is Not\">What Evergreen Content Is Not<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/#Why_is_Evergreen_Content_Important\" title=\"Why is Evergreen Content Important?\">Why is Evergreen Content Important?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/#How_Do_You_Create_Evergreen_Content\" title=\"How Do You Create Evergreen Content?\">How Do You Create Evergreen Content?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/#1_Consider_Your_Audience\" title=\"1. Consider Your Audience\">1. Consider Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/#2_Research_Evergreen_Trends\" title=\"2. Research Evergreen Trends\">2. Research Evergreen Trends<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/#3_Write_Cornerstone_Content\" title=\"3. Write Cornerstone Content\">3. Write Cornerstone Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/#4_Format_Your_Evergreen_Content\" title=\"4. Format Your Evergreen Content\">4. Format Your Evergreen Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/#5_Promote_Your_Evergreen_Content\" title=\"5. Promote Your Evergreen Content\">5. Promote Your Evergreen Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/#6_Update_Your_Evergreen_Content\" title=\"6. Update Your Evergreen Content\">6. Update Your Evergreen Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/#To_Wrap_Up\" title=\"To Wrap Up\">To Wrap Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Evergreen_Content\"><\/span>What is Evergreen Content?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You\u2019re probably wondering, \u201cWhy is evergreen content, \u2018evergreen\u2019?\u201d<\/p>\n\n\n\n<p>The name, evergreen content, was inspired by evergreen trees. Unlike most trees, evergreen trees don\u2019t lose their leaves. In fact, their leaves stay green and healthy all year round.<\/p>\n\n\n\n<p><strong><em>ALSO<\/em><\/strong> &#8211; <a href=\"https:\/\/www.crowdcontent.com\">Find the best content writers to craft evergreen content for your website<\/a><\/p>\n\n\n\n<p>Like an evergreen tree, evergreen content is long-lasting and fresh. This type of content is useful for years to come.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Evergreen_Content_Is_Not\"><\/span>What Evergreen Content Is Not<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before I talk about what evergreen content is, let\u2019s go over what it isn\u2019t:<\/p>\n\n\n\n<ul>\n<li>The latest statistics &#8211; \u201cThe Top 20 Pop Music Statistics of 2020\u201d<\/li>\n\n\n\n<li>The most popular trends &#8211; \u201cContent Marketing Trends to Look Out for in 2021\u2019<\/li>\n\n\n\n<li>Breaking news &#8211; \u201cNew Evidence of Life on Mars\u201d<\/li>\n<\/ul>\n\n\n\n<p>The topics above are time-sensitive\u2014it covers short-term trends and the latest news. Evergreen content, on the other hand, covers long-lasting content:<\/p>\n\n\n\n<ul>\n<li>How-to posts &#8211; \u201cHow to Build an Online Business\u201d<\/li>\n\n\n\n<li>Checklists &#8211; \u201c10 Ways to Teach 3rd Graders Math\u201d<\/li>\n\n\n\n<li>Resources &#8211; \u201cHow to Cite Your Research Paper in APA Format\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-post-width\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"730\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Examples-of-Evergreen-Content-730x730.jpg\" alt=\"Examples-of-Evergreen-Content\" class=\"wp-image-29176\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Examples-of-Evergreen-Content-730x730.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Examples-of-Evergreen-Content-320x320.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Examples-of-Evergreen-Content-768x768.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Examples-of-Evergreen-Content.jpg 1080w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p>On that note, evergreen <a href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-content-intelligence-how-does-it-work\/\">content is relevant<\/a>, optimized, and authoritative. I\u2019ll go over each description below.<\/p>\n\n\n\n<p><strong>Relevant<\/strong><\/p>\n\n\n\n<p>Think of evergreen content as a dictionary. Sure, dictionaries aren\u2019t used every day, but you\u2019ll always refer back to it.<\/p>\n\n\n\n<p>Scott Johnson, the owner of <u>Pitt Home Buyers<\/u>, explains this further, \u201cWhen creating evergreen content for your website, be sure that you\u2019re speaking on a topic that will continue to be relevant in the future.\u201d<\/p>\n\n\n\n<p>With that said, evergreen content doesn\u2019t have an expiration date. Your readers should always find it useful.<\/p>\n\n\n\n<p>It covers topics with <a href=\"https:\/\/www.crowdcontent.com\/blog\/2020\/04\/29\/the-long-term-value-of-content-and-why-you-shouldnt-put-off-creating-it-in-the-short-term\/\"><u>long-term value<\/u><\/a> for the present and future.<\/p>\n\n\n\n<p><strong>Optimized<\/strong><\/p>\n\n\n\n<p>Evergreen blog posts are revisited, shared, and searched on Google. They attract links from outside sources and drive traffic.<\/p>\n\n\n\n<p>Simon, the founder of <u>CatchWorks<\/u>, touches on this, \u201cEvergreen content often forms the core foundations of an SEO content strategy.\u201d<\/p>\n\n\n\n<p>Evergreen content gets high rankings because it covers ongoing trends and search terms. Your readers are constantly searching for these topics\u2014it never goes out of style.<\/p>\n\n\n\n<p>With that said, your topic must be covered comprehensively. Your readers should leave your evergreen content with all of their questions answered.<\/p>\n\n\n\n<p>In SEO, you can do this with:<\/p>\n\n\n\n<ul>\n<li>Consistent high search-volume topics<\/li>\n\n\n\n<li>Targeted keywords and semantic keywords<\/li>\n\n\n\n<li>On-page SEO optimization (i.e. keywords, linking, format)<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1MVBaDVXS7DhhJ9ZwOuV5uf9XYPd_3CURtfHcqbNdeJo\/edit#heading=h.dky7tf5dtg86\"><u>Step 2<\/u><\/a> of this post goes over evergreen SEO in more detail.<\/p>\n\n\n\n<p><strong>Authoritative<\/strong><\/p>\n\n\n\n<p>Imagine going into an auto shop to buy a new car.<\/p>\n\n\n\n<p>When you talk to a sales person, would you rather them\u2026<\/p>\n\n\n\n<p>A) Only know a few details about the cars they\u2019re selling<\/p>\n\n\n\n<p>B) Use their knowledge to answer all of your questions and help you find the perfect car<\/p>\n\n\n\n<p>You\u2019d probably go with B, right?<\/p>\n\n\n\n<p>Authoritative figures attract the most customers because they\u2019re credible, knowledgeable, and helpful. Evergreen content always covers a topic extensively. When you do this, the reader will think of you as an authoritative source.<\/p>\n\n\n\n<p>Scott adds another insightful comment about authority, \u201cEvergreen content builds your credibility and helps your customers see you as an expert in your field.\u201d<\/p>\n\n\n\n<p>Evergreen content is the key to building trust and credibility with your business. And when a user trusts your business, they\u2019re more likely to become a long-lasting customer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_is_Evergreen_Content_Important\"><\/span>Why is Evergreen Content Important?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Along with the traits above, evergreen content is timeless\u2014as in, it lasts forever.<\/p>\n\n\n\n<p>\u201cEvergreen content that will stay timely for years to come will likely give you the most legs and \u2018bang for your buck\u2019 in terms of your marketing strategy,\u201d says Samantha Russell from Twenty Over Ten.<\/p>\n\n\n\n<figure class=\"wp-block-image size-post-width\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"382\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Samantha-Russell-Twenty-Over-Ten-Quote-730x382.jpg\" alt=\"Samantha-Russell-Twenty-Over-Ten-Quote\" class=\"wp-image-29161\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Samantha-Russell-Twenty-Over-Ten-Quote-730x382.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Samantha-Russell-Twenty-Over-Ten-Quote-320x167.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Samantha-Russell-Twenty-Over-Ten-Quote-768x402.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Samantha-Russell-Twenty-Over-Ten-Quote.jpg 1200w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p>Timeless content gives you infinite possibilities to skyrocket your organic search and become an authority in your space.<\/p>\n\n\n\n<p>So\u2026 how do you make this happen? How do you create evergreen content?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Do_You_Create_Evergreen_Content\"><\/span>How Do You Create Evergreen Content?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>You can create evergreen content in 6 steps. Examples of evergreen content will also be included in this section.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Consider_Your_Audience\"><\/span>1. Consider Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When you create content, you should always think about your reader first. If your readers aren\u2019t interested in your content, it won\u2019t deliver long-term value.<\/p>\n\n\n\n<p>Tricia Harte from <u>Digital Third Coast<\/u> recommends asking yourself questions like, \u201cWhat pages are they visiting on your website? What questions does your internal sales team receive from potential clients? What do you do (differently) than your competitors?\u201d<\/p>\n\n\n\n<p>Along with the questions above, here are a 4 ways to gather customer data and feedback:<\/p>\n\n\n\n<p><strong>Analyze Your Website<\/strong><\/p>\n\n\n\n<p>Your website gathers a ton of useful customer information.<\/p>\n\n\n\n<p>Figure out what your readers find interesting with <u>Google Analytics<\/u>. Google Analytics determines your most popular content with the following metrics:<\/p>\n\n\n\n<ul>\n<li>Bounce rate &#8211; How long do users stay on your page?<\/li>\n\n\n\n<li>Page visits &#8211; How many users visit your page?<\/li>\n\n\n\n<li>Engagement &#8211; What content does your readers like most? The least? How can you turn them into evergreen content?<\/li>\n<\/ul>\n\n\n\n<p><strong>Execute Social Listening<\/strong><\/p>\n\n\n\n<p>Like your website, social media can tell you a lot about your readers. Social listening monitors both your social media channels and conversations within your industry.<\/p>\n\n\n\n<p>You can monitor your own channels and analyze your most popular social media posts\u2014which posts receive the most engagement? The least?<\/p>\n\n\n\n<p>You should also consider your likes and comments. Who\u2019s interested in your content? Do they have any feedback or questions for you?<\/p>\n\n\n\n<p>Along with monitoring your posts, keep track industry trends:<\/p>\n\n\n\n<ul>\n<li>Follow hashtags within your industry &#8211; what topics are your audience talking about?<\/li>\n\n\n\n<li>Track your competitor\u2019s social channels &#8211; What pain points are your competitors not reaching?<\/li>\n<\/ul>\n\n\n\n<p>These insights help you dig deeper into your audience\u2019s pain points and build relevant and authoritative content.<\/p>\n\n\n\n<p><strong>Ask Your Readers Directly<\/strong><\/p>\n\n\n\n<p>When in doubt, ask your readers what they want to see.<\/p>\n\n\n\n<p>Build a survey and send it to your readers via email, or hold a Q&amp;A session on Twitter. Your readers will appreciate you asking for feedback and recommendations.<\/p>\n\n\n\n<p>All in all, your audience always comes first. Their feedback will steer you on the right path to evergreen content.<\/p>\n\n\n\n<p><strong>Implement Keyword Search<\/strong><\/p>\n\n\n\n<p>There\u2019s a good chance you already use keyword search for all of your content.<\/p>\n\n\n\n<p>Evergreen content, in particular, needs keyword search to find continuous trends. Remember, evergreen content never goes out of date.<\/p>\n\n\n\n<p>Use the following metrics during a keyword search:<\/p>\n\n\n\n<ul>\n<li>Search volume<\/li>\n<\/ul>\n\n\n\n<p>Make sure online users are searching for your keywords. The higher the volume, the better.<\/p>\n\n\n\n<ul>\n<li>Traffic<\/li>\n<\/ul>\n\n\n\n<p>Assess how much traffic other top sites get with your keyword. High traffic usually means your topic is evergreen.<\/p>\n\n\n\n<ul>\n<li>Other keyword ideas<\/li>\n<\/ul>\n\n\n\n<p>Similar keywords will help you brainstorm evergreen content ideas.<\/p>\n\n\n\n<p>For example, \u201cWooden house,\u201d may have a similar keyword like, \u201cPaint a wooden house.\u201d From here, you could write an evergreen post on how to paint a wooden house.<\/p>\n\n\n\n<p>You can use a free tool like <u>Keyword Generator<\/u> to help you out. Plus, you can check out other ways to optimize your keyword search <a href=\"https:\/\/www.crowdcontent.com\/blog\/2019\/09\/12\/qualitative-keyword-research-how-to-invest-10-minutes-into-your-content-marketing-process-see-your-content-rise-to-the-top-of-google\/\"><u>here.<\/u><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Research_Evergreen_Trends\"><\/span>2. Research Evergreen Trends<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Evergreen content isn\u2019t focused on current trends, but continuous trends. Remember, evergreen content is relevant\u2014relevant content stays on top for both the present and future.<\/p>\n\n\n\n<p>On that note, you can find long-term evergreen content ideas with <u>Google Trends<\/u>. Google Trends measure long-term online trends. We\u2019ll use the term, \u201cevergreen content\u201d as an example.<\/p>\n\n\n\n<figure class=\"wp-block-image size-post-width\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"411\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Screen-Shot-2020-09-25-at-10.16.22-AM-730x411.png\" alt=\"Screen-Shot-2020-09-25-at-10.16.22-AM\" class=\"wp-image-29158\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Screen-Shot-2020-09-25-at-10.16.22-AM-730x411.png 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Screen-Shot-2020-09-25-at-10.16.22-AM-320x180.png 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Screen-Shot-2020-09-25-at-10.16.22-AM-768x432.png 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Screen-Shot-2020-09-25-at-10.16.22-AM-1536x864.png 1536w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Screen-Shot-2020-09-25-at-10.16.22-AM.png 1920w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p>The graph above shows you the search popularity of \u201cevergreen content\u201d over a span of 12 months.<\/p>\n\n\n\n<p>At the top, you can customize the country, search type, category, and time length of your topic. You\u2019ll get the most out of this tool when you tailor its features for your audience.<\/p>\n\n\n\n<p>Plus, Google Trends will recommend other topics and keywords to use at the bottom of the page.<\/p>\n\n\n\n<p>You can use both keyword search from step 1 along with Google Trends to gather long-term trends.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Write_Cornerstone_Content\"><\/span>3. Write Cornerstone Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Evergreen content is educational and engaging.<\/p>\n\n\n\n<p>With that said, don\u2019t expect to write a 500-word post and be done with it. Instead, create cornerstone content.<\/p>\n\n\n\n<p>Also known as topic clusters, cornerstone content uses interlinked web pages to improve user-navigation and SEO crawling.<\/p>\n\n\n\n<p>So\u2026 how does it work?<\/p>\n\n\n\n<p>Imagine cornerstone content as a tree trunk. Cornerstone content covers one broad topic and interlinks to its branches, which cover related-topics.<\/p>\n\n\n\n<p>Together, the tree trunk and its branches create relevant, optimized, and authoritative content\u2014it\u2019s evergreen.<\/p>\n\n\n\n<p>You can check out this <u>cornerstone article<\/u> by Twenty Over Ten to understand how they work.<\/p>\n\n\n\n<p>Along with internal links, cornerstone content includes the following features:<\/p>\n\n\n\n<p><strong>Credible statistics<\/strong><\/p>\n\n\n\n<p>Well-researched stats are up-to-date and relevant. Avoid using statistics from questionable sites\u2014you want to build trust with your readers.<\/p>\n\n\n\n<p>Search for white papers and research journals within your industry for valid research. You can also create your own research with a personal study.<\/p>\n\n\n\n<p><strong>Quotes<\/strong><\/p>\n\n\n\n<p>Using quotes from other authoritative sources does two things:<\/p>\n\n\n\n<p>One, they add different perspectives on your evergreen topic. The most informative pieces of content educate readers with different POVs.<\/p>\n\n\n\n<p>Two, they build relationships with other professionals. When you quote a professional within your industry, they\u2019ll take notice. You might even get a few shares.<\/p>\n\n\n\n<p><strong>Images<\/strong><\/p>\n\n\n\n<p>Images visualize your topic for your readers.<\/p>\n\n\n\n<p>With that said, every photo should have a reason to be there. Random stock photos aren\u2019t useful. Instead, insert screenshots to explain a step or sum up your article with an infographic.<\/p>\n\n\n\n<p>As you write evergreen content, keep your audience in mind the entire time. Use cornerstone content to answer their questions and show them actionable steps to achieve their goals.<\/p>\n\n\n\n<p>Plus, cornerstone content can be written in a variety of formats, as you\u2019ll see in the next step.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Format_Your_Evergreen_Content\"><\/span>4. Format Your Evergreen Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Think back to the last time you read a textbook. You probably didn\u2019t enjoy reading endless pages of small font, right?<\/p>\n\n\n\n<p>Textbooks are intimidating\u2014they created a belief that reading is hard and not fun. Luckily, you can <a href=\"https:\/\/www.crowdcontent.com\/blog\/2018\/02\/09\/improve-content-for-your-blog-better-mobile-experience\/\"><u>format your content<\/u><\/a> for your audience and Google.<\/p>\n\n\n\n<p>Formatting your content benefits you in 3 of ways:<\/p>\n\n\n\n<ul>\n<li>It provides a welcoming environment for readers<\/li>\n\n\n\n<li>It helps Google crawl your site<\/li>\n\n\n\n<li>It can rank your content as a featured snippet on Google (you must also use schema markup, which you can learn more about <u>here<\/u>)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-post-width\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"365\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Why-Format-Your-Evergreen-Content_-730x365.jpg\" alt=\"Why-Format-Your-Evergreen-Content_\" class=\"wp-image-29182\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Why-Format-Your-Evergreen-Content_-730x365.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Why-Format-Your-Evergreen-Content_-320x160.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Why-Format-Your-Evergreen-Content_-768x384.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Why-Format-Your-Evergreen-Content_.jpg 1024w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p>When you format your post, use headings, subheadings, and short paragraphs to separate blocks of text.<\/p>\n\n\n\n<p>Along with formatting, you should create easy-to-navigate content.<\/p>\n\n\n\n<p>John Matyasovsky, Digital Marketing Specialist at <u>Roofing Webmasters<\/u>, suggests adding a table of contents, \u201cReaders can quickly access the portion of the document that most interests them.\u201d<\/p>\n\n\n\n<p>Here are 4 different types of evergreen content you can use to format your page. Click on each example to see each one in practice.<\/p>\n\n\n\n<p><strong>List Post<\/strong><\/p>\n\n\n\n<p>A list post is\u2026well\u2026 a list. This type of content usually lists reasons, trends, tips, etc. about their topic.<\/p>\n\n\n\n<p>Example: <a href=\"https:\/\/www.crowdcontent.com\/blog\/2020\/07\/17\/top-content-writing-skills\/\"><u>The Top Content Writing Skills Content Writers Need to Know<\/u><\/a><\/p>\n\n\n\n<p><strong>How-to Post<\/strong><\/p>\n\n\n\n<p>This type of post teaches your readers how to do something. They usually include a list of actionable steps.<\/p>\n\n\n\n<p>Example: <a href=\"https:\/\/www.crowdcontent.com\/blog\/2019\/12\/10\/how-to-write-a-great-listicle-for-2020\/\"><u>How to Write a Great Listicle for 2020<\/u><\/a><\/p>\n\n\n\n<p><strong>Guides<\/strong><\/p>\n\n\n\n<p>Guides cover everything you need to know about a general topic. They\u2019re in-depth and answer any question your readers may have.<\/p>\n\n\n\n<p>Example: <a href=\"https:\/\/www.roofingwebmasters.com\/roofing-seo-guide\/\"><u>Roofing SEO: The Definitive Guide<\/u><\/a><\/p>\n\n\n\n<p><strong>FAQs<\/strong><\/p>\n\n\n\n<p>Also known as, \u201cFrequently Asked Questions,\u201d a FAQ page covers common questions users have.<\/p>\n\n\n\n<p>Example: <a href=\"https:\/\/www.pitthomebuyers.com\/faq\/\"><u>Questions to consider when selling your house<\/u><\/a><\/p>\n\n\n\n<p>Some formats will work better for you than others. Test out which ones are best for your audience and evergreen topic.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Promote_Your_Evergreen_Content\"><\/span>5. Promote Your Evergreen Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can write the best evergreen content ever, but it won\u2019t be any use if nobody reads it. Optimized and relevant content is seen by current and future readers.<\/p>\n\n\n\n<p>On that note, you can promote your post on and off of your site.<\/p>\n\n\n\n<p><strong>On Your Site<\/strong><\/p>\n\n\n\n<p>There are 4 ways to promote evergreen content on your site:<\/p>\n\n\n\n<ul>\n<li>Interlinking<\/li>\n<\/ul>\n\n\n\n<p>Insert your new post\u2019s link into other blog content. Better yet, add it to a cornerstone article.<\/p>\n\n\n\n<p>I also suggest featuring your evergreen content to a service page. For example, if you provide SEO services, promote a blog post about SEO.<\/p>\n\n\n\n<ul>\n<li>Implement a side toolbar<\/li>\n<\/ul>\n\n\n\n<p>Create a side toolbar on your site with a list of your most popular blog posts. Add your evergreen content to increase its visibility.<\/p>\n\n\n\n<ul>\n<li>Pop-up ads<\/li>\n<\/ul>\n\n\n\n<p>You can also promote your posts with pop-up ads. An example is adding a top banner to your site. Insert a call to action with a link to your new post.<\/p>\n\n\n\n<p>(insert a photo of a top banner example here?)<\/p>\n\n\n\n<p><strong>Off Your Site<\/strong><\/p>\n\n\n\n<p>Use time-sensitive content to promote your evergreen post.<\/p>\n\n\n\n<p>For example, you could create an infographic and post it to your social media. The infographic will attract readers to learn more about your content.<\/p>\n\n\n\n<p>Speaking of social media, this is the time to tag anyone you mentioned in your posts. Most likely, they\u2019ll share your content and spread the word.<\/p>\n\n\n\n<p>Other types of time-sensitive content include:<\/p>\n\n\n\n<ul>\n<li>Social media post<\/li>\n\n\n\n<li>An email newsletter<\/li>\n\n\n\n<li>Short blog post<\/li>\n\n\n\n<li>Video<\/li>\n<\/ul>\n\n\n\n<p>As you promote your evergreen content, take note of where your blog post receives the most traffic.<\/p>\n\n\n\n<p>Let\u2019s say your post\u2019s highest traffic was from Twitter. Now you know to promote more of your content there.<\/p>\n\n\n\n<p>You can track this with any analytics tool, like Google Analytics.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Update_Your_Evergreen_Content\"><\/span>6. Update Your Evergreen Content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The most important part about evergreen content is to update it. Updating your content keeps it relevant and maintains its organic ranking.<\/p>\n\n\n\n<p>Tricia Harte from <a href=\"https:\/\/www.digitalthirdcoast.com\/\"><u>Digital Third Coast<\/u><\/a> agrees with this, \u201cProvide updates as they provide benefits to your audience. Meaningful updates give you a reason to promote them via social media and newsletters and re-engage your audience with your content.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-post-width\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"365\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Tricia-Harte-Digital-Third-Coast-Quote-730x365.jpg\" alt=\"Tricia-Harte-Digital-Third-Coast-Quote\" class=\"wp-image-29167\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Tricia-Harte-Digital-Third-Coast-Quote-730x365.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Tricia-Harte-Digital-Third-Coast-Quote-320x160.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Tricia-Harte-Digital-Third-Coast-Quote-768x384.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Tricia-Harte-Digital-Third-Coast-Quote.jpg 1024w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p>With that said, don\u2019t let your content get old. Out-of-date content is no longer relevant, optimized, nor authoritative.<\/p>\n\n\n\n<p>Here are a few ways to update your content:<\/p>\n\n\n\n<p><strong>Check Statistics<\/strong><\/p>\n\n\n\n<p>Statistics can be 1 or 2 years old, but any longer is outdated. Your readers are looking for the most current information out there.<\/p>\n\n\n\n<p><strong>Revisit SEO<\/strong><\/p>\n\n\n\n<p>Look at your meta description and keywords. Are they still relevant to search?<\/p>\n\n\n\n<p>For example, you might find a new keyword to use within your content. Make sure to update your meta description as you make changes.<\/p>\n\n\n\n<p><strong>Repurpose Your Evergreen Content<\/strong><\/p>\n\n\n\n<p>You can use time-sensitive content to both promote and update your content. In this case, you can <a href=\"https:\/\/www.crowdcontent.com\/blog\/2019\/08\/23\/content-repurposing-how-to-make-the-old-new-to-drive-seo\/\"><u>repurpose your evergreen post<\/u><\/a> into another piece of content. This will target new readers and keep your content alive.<\/p>\n\n\n\n<p>An example is repurposing your blog post into a video. You could embed your video within your post to attract visual learners.<\/p>\n\n\n\n<p>You might be wondering how often you should update your content.<\/p>\n\n\n\n<p>This answer depends on your content marketing strategy and analytics. On that note, measure your evergreen content results.<\/p>\n\n\n\n<p>Analyzing your content helps build the most effective evergreen content for your business and readers. You can use the same metrics from step one:<\/p>\n\n\n\n<ul>\n<li>Bounce rate<\/li>\n\n\n\n<li>Page visits<\/li>\n\n\n\n<li>User sessions<\/li>\n<\/ul>\n\n\n\n<p>Along with these metrics, you should analyze your SEO performance. If your rankings aren\u2019t improving or begin to decline, you need to find out why.<\/p>\n\n\n\n<p>Track your keyword competitors and use tools from <a href=\"https:\/\/docs.google.com\/document\/d\/1MVBaDVXS7DhhJ9ZwOuV5uf9XYPd_3CURtfHcqbNdeJo\/edit#heading=h.idsnsm62q4yy\"><u>Step 1<\/u><\/a>, like social listening, to stay up to date with your audience.<\/p>\n\n\n\n<p>When you track your results, you\u2019ll figure out the best way to update your content and keep it timeless.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"To_Wrap_Up\"><\/span>To Wrap Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you\u2019re going to take anything away from this post, it should be this:<\/p>\n\n\n\n<p>Evergreen content lasts forever.<\/p>\n\n\n\n<p>Every step in this post will help you create timeless evergreen content in your industry.<\/p>\n\n\n\n<p>Sure, writing evergreen content isn\u2019t easy, but the long-term results are absolutely worth it. If you don\u2019t have the time to build evergreen content, we\u2019re happy to <a href=\"https:\/\/www.crowdcontent.com\/\"><u>help you out.<\/u><\/a><\/p>\n\n\n\n<p><em><strong>ALSO<\/strong><\/em>&nbsp;\u2013&nbsp;<a href=\"https:\/\/www.crowdcontent.com\/blog\/2020\/07\/30\/white-paper-examples\/\">White Paper Examples &amp; How to Advice to Drive Amazing Results<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s content, and then there\u2019s evergreen content. You might be thinking\u2026 \u201cWhat is evergreen content, and why do I need it?\u201d Hint: Evergreen content attracts continuous organic traffic and loyal readers. How does that sound? In this post, you\u2019ll learn what evergreen content is, why it\u2019s important, and how to create it. Let\u2019s get started! [&hellip;]<\/p>\n","protected":false},"author":283,"featured_media":29248,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Is Evergreen Content and Why Do You Need It? - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"Want content that doesn&#039;t age quickly and delivers consistent traffic? That&#039;s evergreen content. Read on to find out how to create it effectively.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Is Evergreen Content and Why Do You Need It? - Crowd Content - Blog\" \/>\n<meta property=\"og:description\" content=\"Want content that doesn&#039;t age quickly and delivers consistent traffic? That&#039;s evergreen content. Read on to find out how to create it effectively.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Crowd Content - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-24T20:08:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T10:35:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/What-Is-Evergreen-Content-and-Why-Do-You-Need-It.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"730\" \/>\n\t<meta property=\"og:image:height\" content=\"354\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Meghan McKenzie\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Meghan McKenzie\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/\",\"name\":\"What Is Evergreen Content and Why Do You Need It? - Crowd Content - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/what-is-evergreen-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/What-Is-Evergreen-Content-and-Why-Do-You-Need-It.jpg\",\"datePublished\":\"2020-09-24T20:08:00+00:00\",\"dateModified\":\"2024-04-25T10:35:22+00:00\",\"author\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/0db33900ead676aa00d506361036c691\"},\"description\":\"Want content that doesn't age quickly and delivers consistent traffic? 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