{"id":28462,"date":"2020-06-25T13:00:47","date_gmt":"2020-06-25T17:00:47","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=28462"},"modified":"2024-04-16T11:15:40","modified_gmt":"2024-04-16T11:15:40","slug":"how-to-write-service-descriptions","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/how-to-write-service-descriptions\/","title":{"rendered":"How to Write Service Descriptions"},"content":{"rendered":"\n

According to SEMrush, product content is one of the top three\u00a0most important factors for winning online sales. It’s second only to price and delivery time. Product content<\/a> is the information on your site that explains what you sell and how it benefits consumers \u2014 when your product is a service, this content comes in the form of service descriptions.<\/p>\n\n\n\n

What Are Service Descriptions?<\/h2>\n\n\n\n

Service descriptions are like\u00a0product descriptions<\/a>. But instead of describing tangible goods, you’re describing the services that you provide, including what you do, some basics about how you do it and why people should care about the service.<\/p>\n\n\n\t\t

\n\n\t\t\tService descriptions are like product descriptions. But instead of describing tangible goods, you’re describing the services that you provide.<\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\n\n

How many service pages you have on your site depends on what you offer and how you want to market it. It also might depend on your content marketing budget. You definitely want to highlight your main services with their own description pages. Check out the table below for examples of the types of service pages you might see on various business websites.<\/p>\n\n\n\n

Type of Business<\/strong><\/td>Potential Service Pages<\/strong><\/td><\/tr>
Dentist<\/td>Routine dental care, teeth cleanings, crowns or fillings, dental bridges<\/td><\/tr>
Plumber<\/td>Toilet repair, sink repair, pipe replacement, new construction plumbing<\/td><\/tr>
HVAC Company<\/td>HVAC repair, HVAC service and maintenance, new HVAC installations<\/td><\/tr>
Tutor<\/td>elementary tutoring, math, language arts, chemistry, biology<\/td><\/tr>
Divorce Lawyer<\/td>No-contest divorce, contested divorce, child custody, mediation<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

How to Write a Service Description: 7 Tips<\/h2>\n\n\n\n

Once you decide how many service pages you need and what services you should highlight, it’s time to create the service description content. Check out some tips below for creating service description pages that are likely to perform in SERPs and convert consumers who arrive to your pages.<\/p>\n\n\n\t\t

\n\n\t\t\tCheck out these tips for creating service description pages that are likely to perform in SERPs and convert consumers who arrive to your pages.<\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\n\n

1. Scope Out the Competition in SERPs<\/h3>\n\n\n\n

Start by checking out the competition. Search your keywords and look at the pages in the top three spots. What are they doing and how can you do it better?<\/p>\n\n\n\n

(Okay, technically <\/em>you start with keyword research<\/a> so you know what your keywords are. TBH, we’re assuming if you know you need service descriptions, you know you need keywords and keyword research.)<\/p>\n\n\n\n

Matthew Rogers, a search analyst and senior editor at Mango Matter, says he analyzes service descriptions that are ranking in SERPs before creating his own. “I work on the premise that every page Google promotes on page one is there for a reason,” says Rogers, “and success can often be reverse engineered.”<\/p>\n\n\n\n

\"How<\/figure>\n\n\n\n

2. Focus on Your Customer<\/h3>\n\n\n\n

But you can’t let analytics reign over your content at the expense of the consumer. Rogers notes,”The most difficult part of writing service descriptions is balancing the need to please the user while pleasing Googlebot.”<\/p>\n\n\n\n

It’s not enough to shove the ranking keywords into your service description and show up high in the page rankings. Your content must also:<\/p>\n\n\n\n