{"id":28180,"date":"2020-05-13T13:00:06","date_gmt":"2020-05-13T17:00:06","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=28180"},"modified":"2021-10-08T18:11:51","modified_gmt":"2021-10-08T22:11:51","slug":"how-to-optimize-for-bing","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/seo\/how-to-optimize-for-bing\/","title":{"rendered":"How to Optimize SEO for Bing"},"content":{"rendered":"\n<p>When it comes to optimizing content for search, any discussion is typically focused on Google. No surprise\u2014Google not only transformed search, it remains the 800-pound gorilla.&nbsp;<\/p>\n\n\n\n<p>But there are other search engines that many people use instead of Google. Among those, Microsoft\u2019s Bing is a real factor. It also presents an opportunity to gain traction quickly, as long as you take some steps to optimize for Bing.&nbsp;<\/p>\n\n\n\n<p><strong><em>ALSO<\/em><\/strong> &#8211; <a href=\"https:\/\/www.crowdcontent.com\/services\/seo-content\/\">Hire SEO Content Writers<\/a> <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #454545;color:#454545\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #454545;color:#454545\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.crowdcontent.com\/blog\/seo\/how-to-optimize-for-bing\/#Why_should_I_care_The_traffic_potential_of_Bing\" title=\"Why should I care? The traffic potential of Bing\">Why should I care? The traffic potential of Bing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.crowdcontent.com\/blog\/seo\/how-to-optimize-for-bing\/#1_Learn_Bing_Webmaster_Tools\" title=\"1. Learn Bing Webmaster Tools\">1. Learn Bing Webmaster Tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.crowdcontent.com\/blog\/seo\/how-to-optimize-for-bing\/#2_Take_Care_of_Bing_Ranking_Factor_Basics\" title=\"2. Take Care of Bing Ranking Factor Basics\">2. Take Care of Bing Ranking Factor Basics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.crowdcontent.com\/blog\/seo\/how-to-optimize-for-bing\/#3_Insist_on_Quality_Content\" title=\"3. Insist on Quality Content\">3. Insist on Quality Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.crowdcontent.com\/blog\/seo\/how-to-optimize-for-bing\/#4_Use_Keywords_Correctly\" title=\"4. Use Keywords Correctly\">4. Use Keywords Correctly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.crowdcontent.com\/blog\/seo\/how-to-optimize-for-bing\/#5_Push_User_Engagement\" title=\"5. Push User Engagement\">5. Push User Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.crowdcontent.com\/blog\/seo\/how-to-optimize-for-bing\/#6_Use_Social_Media_to_Drive_Bing_Search\" title=\"6. Use Social Media to Drive Bing Search\">6. Use Social Media to Drive Bing Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.crowdcontent.com\/blog\/seo\/how-to-optimize-for-bing\/#7_Turn_to_Bing_as_a_Tool_for_B2B\" title=\"7. Turn to Bing as a Tool for B2B\">7. Turn to Bing as a Tool for B2B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.crowdcontent.com\/blog\/seo\/how-to-optimize-for-bing\/#8_Try_Bing_Places\" title=\"8. Try Bing Places\">8. Try Bing Places<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.crowdcontent.com\/blog\/seo\/how-to-optimize-for-bing\/#Is_this_the_Big_Bing\" title=\"Is this the Big Bing?\">Is this the Big Bing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_should_I_care_The_traffic_potential_of_Bing\"><\/span>Why should I care? The traffic potential of Bing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s fair to wonder if investing time and resources in Bing is worth it. After all, Google dominates every conversation about search. When people say they are doing SEO, it is generally assumed they are talking about optimizing their content for Google.&nbsp;<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"28180\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=When+people+say+they+are+doing+%23SEO%2C+it+is+generally+assumed+they+are+talking+about+optimizing+their+content+for+Google.+But+don%27t+forget+about+%23Bing%21&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F28180&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">When people say they are doing SEO, it is generally assumed they are talking about optimizing their content for Google.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=When+people+say+they+are+doing+%23SEO%2C+it+is+generally+assumed+they+are+talking+about+optimizing+their+content+for+Google.+But+don%27t+forget+about+%23Bing%21&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F28180&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p>If you look deeper, however, you\u2019ll see that Google may not have the stranglehold you imagine. Yes, they are dominant\u2014about <a href=\"https:\/\/99firms.com\/blog\/search-engine-statistics\/#gref\">75% of all internet searches are done through Google.<\/a><\/p>\n\n\n\n<p>But 75% isn\u2019t 100%. Let\u2019s talk about that other 25%\u2014it\u2019s significant market share and Bing has the biggest portion of it.&nbsp;<\/p>\n\n\n\n<p>As Morgan Taylor, CMO at LetMeBank, notes, \u201cSo many people are focused on Google SEO that they don&#8217;t even think about the fact that between 25% and 35% of users are going to use Bing as a search engine. The fact that most people are considering Google and not Bing indicates that Bing is going to be less competitive which means you have a better chance of having a higher ranking.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"468\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Morgan-Taylor-Bing-SEO-Quote-730x468.jpg\" alt=\"Morgan Taylor LetMeBank Bing SEO Quote\" class=\"wp-image-28222\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Morgan-Taylor-Bing-SEO-Quote-730x468.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Morgan-Taylor-Bing-SEO-Quote-320x205.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Morgan-Taylor-Bing-SEO-Quote-768x493.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Morgan-Taylor-Bing-SEO-Quote-620x398.jpg 620w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Morgan-Taylor-Bing-SEO-Quote.jpg 1024w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p>For starters, Mozilla, the popular open-source browser, recently ended its relationship with Google. It has turned to Yahoo as its default search engine. Yes, that Yahoo.&nbsp;<\/p>\n\n\n\n<p>Why does Yahoo matter when we\u2019re talking about Bing? Well, since October of 2019, Yahoo search has been powered by the Bing search engine. Optimize for Bing and you are basically doing the same for Yahoo\u2014the Yahoo Webmaster Tools have been replaced by Bing Webmaster Tools. Many people have started to refer to it as the YBN\u2014the Yahoo\/Bing Network.<\/p>\n\n\n\n<p>Together, Bing and Yahoo account for a serious chunk of search activity in the United States. The demographics of its users also make Bing attractive\u2014<a href=\"https:\/\/www.atilus.com\/who-uses-bing\/\">roughly \u2153 of Bing users have annual incomes of $100,000 USD or more<\/a>. What\u2019s more, because many companies underestimate the value of Bing, it\u2019s easier to rank well in search queries than it can be on Google since the competition is not as fierce.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"730\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Bing-SEO-Stat-730x730.jpg\" alt=\"Bing SEO Stat\" class=\"wp-image-28228\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Bing-SEO-Stat-730x730.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Bing-SEO-Stat-320x320.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Bing-SEO-Stat-768x768.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Bing-SEO-Stat-620x620.jpg 620w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Bing-SEO-Stat.jpg 1080w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p>And what about the B2B audience? 57% of B2B marketers say search is their best lead source, and Bing has outsized numbers when it comes to reaching this audience. It makes sense\u2014so many companies still work in Windows environments.&nbsp; On these systems, Microsoft Edge is typically the default browser, and employees are often required. That means their default search engine whenever they\u2019re at work is Bing.&nbsp;<\/p>\n\n\n\n<p>Here are eight ways to improve your search results on Bing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Learn_Bing_Webmaster_Tools\"><\/span>1. Learn Bing Webmaster Tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Part of optimizing for Bing is using and understanding Bing Webmaster Tools. If you rely on the tools that Google provides\u2014and you should\u2014make sure you\u2019re getting the most out of them on Bing as well.&nbsp;<\/p>\n\n\n\n<p>For starters, it\u2019s powerful. There\u2019s a great dashboard, a tech diagnostics panel, a keyword research tool, a controller for managing outbound links, a reporting tool, and more.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"410\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Screen-Shot-2020-05-11-at-10.26.11-PM-730x410.png\" alt=\"Bing Webmaster Tools\" class=\"wp-image-28195\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Screen-Shot-2020-05-11-at-10.26.11-PM-730x410.png 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Screen-Shot-2020-05-11-at-10.26.11-PM-320x180.png 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Screen-Shot-2020-05-11-at-10.26.11-PM-768x432.png 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Screen-Shot-2020-05-11-at-10.26.11-PM-620x349.png 620w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Screen-Shot-2020-05-11-at-10.26.11-PM.png 1366w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p>Together, these features make it easy to track overall search performance, the Click-Through Rates from each search, pages that were crawled and indexed, and the top organic search keywords. You\u2019ll need a Microsoft account to use Bing Webmaster Tools, but if you want to rank well on this search engine, you really need to use it.&nbsp;<\/p>\n\n\n\n<p>For instance, if you\u2019re finding it\u2019s taking a while for Bing to find your site and do a crawl, Bing Webmaster Tools has a feature called <a href=\"https:\/\/www.bing.com\/webmaster\/help\/crawl-control-55a30302\">Crawl Control.<\/a> Use it to set a crawl rate and specify the time of day when you want your site to be crawled. Before you do that, however, make sure your site map is sparkly clean. Just like in Google, Bing has little patience for \u201cdirt\u201d in a site map\u2014too many 404 redirects, for instance, will result in your site being penalized in search rankings. You also need to manage your 301 and 302 redirects well\u2014remember that a 301 redirect will be treated as permanent while a 302 redirect is viewed as a temporary change by search engines. The best practice is to make sure that all your permanent redirects are written as 301s.&nbsp;<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"28180\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Just+like+in+Google%2C+%23Bing+has+little+patience+for+%E2%80%9Cdirt%E2%80%9D+in+a+site+map%E2%80%94too+many+404+redirects%2C+for+instance%2C+will+result+in+your+site+being+penalized+in+%23searchrankings.+Learn+more+about+Bing+%23SEO+here%3A&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F28180&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Just like in Google, Bing has little patience for \u201cdirt\u201d in a site map\u2014too many 404 redirects, for instance, will result in your site being penalized in search rankings.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Just+like+in+Google%2C+%23Bing+has+little+patience+for+%E2%80%9Cdirt%E2%80%9D+in+a+site+map%E2%80%94too+many+404+redirects%2C+for+instance%2C+will+result+in+your+site+being+penalized+in+%23searchrankings.+Learn+more+about+Bing+%23SEO+here%3A&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F28180&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p>Finally, as much as we believe Bing has real value, you do want to ensure that your efforts to optimize for it don\u2019t damage or hinder your SERP on Google. Use the panel in Bing Webmaster Tools to diagnose and analyze results\u2014and compare them to Google. If you see your SERP on Google dip because of your work with Bing, you may need to make some adjustments.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Take_Care_of_Bing_Ranking_Factor_Basics\"><\/span>2. Take Care of Bing Ranking Factor Basics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Some of the first steps you take to optimize for Bing are similar to tasks you need to complete with Google.&nbsp;<\/p>\n\n\n\n<p>In Bing Webmaster Tools, submit your site and provide the URL with your site\u2019s XML site map. Then make sure your site is tagged and categorized, if you haven\u2019t already done that. Ensure robots.txt allows indexing and Bing should find it, but it doesn\u2019t hurt to submit it as well. Once these details are handled, you should begin to see rankings improve.&nbsp;<\/p>\n\n\n\n<p>It\u2019s also valuable to use <a href=\"https:\/\/www.bingplaces.com\">Bing Places for Business<\/a>\u2014create a new listing or claim ownership of an existing one. This is especially important for local search.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Insist_on_Quality_Content\"><\/span>3. Insist on Quality Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Like Google, optimizing content for Bing means ensuring quality. Both search engines serve their customers by providing quick access to content that matches their needs and answers the questions they\u2019re asking.&nbsp;<\/p>\n\n\n\n<p>First, it needs to be relevant. But it also needs to be complete\u2014both Google and Bing seem to be rewarding content of greater length than in the past, believing that it indicates more thoroughly researched material and greater comprehensiveness.&nbsp;<\/p>\n\n\n\n<p>Make sure your content is information-rich and valuable to the reader. While Bing may have a more old-fashioned take on keywords than Google does, it still rejects content from its rankings when it believes there is keyword stuffing. Images with text, video, <a href=\"https:\/\/www.crowdcontent.com\/blog\/2017\/07\/18\/3-things-you-have-to-get-right-for-successful-infographics\/\">infographics<\/a>\u2014use these to enhance the experience for the user and improve the rank of your site in Bing.<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"28180\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=While+%23Bing+may+have+a+more+old-fashioned+take+on+%23keywords+than+Google+does%2C+it+still+rejects+content+from+its+rankings+when+it+believes+there+is+keyword+stuffing.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F28180&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">While Bing may have a more old-fashioned take on keywords than Google does, it still rejects content from its rankings when it believes there is keyword stuffing.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=While+%23Bing+may+have+a+more+old-fashioned+take+on+%23keywords+than+Google+does%2C+it+still+rejects+content+from+its+rankings+when+it+believes+there+is+keyword+stuffing.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F28180&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p>Remember to factor in these elements when creating quality content for Bing:&nbsp;<\/p>\n\n\n\n<ul><li>Be comprehensive and satisfy search intent.<\/li><li>Write in a style that is appropriate for your target audience.<\/li><li>Source the information and credit the author whenever possible.<\/li><li>Format and present content in a way that is easy to follow.&nbsp;<\/li><li>Maintain a clear distinction between sponsored and owned content.&nbsp;&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Use_Keywords_Correctly\"><\/span>4. Use Keywords Correctly<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Target keywords are just as critical with Bing as they are with Google, but there are subtle differences.&nbsp;<\/p>\n\n\n\n<p>Bing, for instance, places more importance on exact match keywords, in a way that is a bit more like the way Google did in its early days. Topic completeness also matters\u2014every search engine wants to point users to results that answer as many questions as possible.&nbsp;<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"28180\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%23SEO+tip%3A+every+%23searchengine+wants+to+point+users+to+results+that+answer+as+many+questions+as+possible.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F28180&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Every search engine wants to point users to results that answer as many questions as possible. <\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%23SEO+tip%3A+every+%23searchengine+wants+to+point+users+to+results+that+answer+as+many+questions+as+possible.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F28180&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p>Semantic keywords are less valuable. This can be challenging when you\u2019re trying to rank on both search engines since Google can view that as keyword stuffing, especially if your content doesn\u2019t flow naturally or fails to completely address the topic.&nbsp;<\/p>\n\n\n\n<p>That said, Bing is still looking for quality content. Just try to find a balance\u2014get your exact match keywords in without stuffing.&nbsp;<\/p>\n\n\n\n<p>Overall, Bing can be considered slightly less advanced because it relies more on some legacy search factors when it comes to ranking. Exact match domains, the use of specific keywords in headings, title tags\u2014all of these appear to carry more weight as the ranking factors.&nbsp;<\/p>\n\n\n\n<p>While Google may now incorporate other elements in its algorithm, these elements still carry clout in its rankings, too. In other words, you\u2019re unlikely to hurt your results on Google by making sure these details score well with Bing. In the long run, the work will yield positive results.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Push_User_Engagement\"><\/span>5. Push User Engagement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>According to Tonya Davis, Marketing Manager at ThoughtLab, \u201cOne of Bing&#8217;s largest ranking factors is user engagement. So ensuring you have a low bounce rate is going to play a critical role in your rankings. This means monitoring your Bing Webmaster tools and using various tactics to improve user engagement is key.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"382\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Tonya-Davis-Bing-SEO-Quote-730x382.jpg\" alt=\"Tonya Davis Bing SEO Quote\" class=\"wp-image-28234\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Tonya-Davis-Bing-SEO-Quote-730x382.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Tonya-Davis-Bing-SEO-Quote-320x167.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Tonya-Davis-Bing-SEO-Quote-768x402.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Tonya-Davis-Bing-SEO-Quote-620x324.jpg 620w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Tonya-Davis-Bing-SEO-Quote.jpg 1200w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p>Whether you\u2019re trying to rank for Bing or not, it\u2019s a good practice to monitor this anyway. Google may not place quite the same premium on bounce rate as Bing does, but the two search engines have begun to converge around many of the same factors. For instance, both are beginning to rely more on<a href=\"https:\/\/searchengineland.com\/faq-all-about-the-new-google-rankbrain-algorithm-234440\"> RankBrain, a machine learning artificial intelligence system,<\/a> to drive search results.&nbsp;<\/p>\n\n\n\n<p>Finally, and again this is true for any search engine, backlinks matter. <a href=\"https:\/\/neilpatel.com\/blog\/a-simple-guide-to-bing-seo\/\">But they do seem to carry more weight on Bing than Google.<\/a> Marcu Tober, CTO and Founder of <a href=\"https:\/\/www.searchmetrics.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=US_Brand&amp;utm_adgroup=Searchmetrics&amp;utm_term=searchmetrics&amp;gclid=EAIaIQobChMIhLbcqL-z6AIVjJ-fCh2DNQVsEAAYASAAEgK4rvD_BwE\">Searchmetrics<\/a>, notes that, \u201cThe number of backlinks seems to be the most relevant metric for Bing.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bing.com\/webmaster\/help\/webmaster-guidelines-30fba23a\">Here\u2019s how Bing explains<\/a> their approach to backlinks.&nbsp;<\/p>\n\n\n\n<p>\u201cThe site linking to your content is essentially telling Bing they trust your content&#8230;Bing rewards links that have grown organically&#8230;links that have been added over time by content creators on other trusted, relevant websites made to drive real users from their site to your site&#8230;links buying, participating in link schemes (link farms, link spamming and excessive link manipulation) can lead to your site being delisted from the Bing index.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Use_Social_Media_to_Drive_Bing_Search\"><\/span>6. Use Social Media to Drive Bing Search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/databox.com\/social-media-and-seo\">Bing makes no secret of the importance it places on social media.<\/a> It may see this as a way to differentiate itself from Google, and it\u2019s definitely a key ranking factor.&nbsp;<\/p>\n\n\n\n<p>Bing places more importance on user engagement. The search engine values connections to <a href=\"https:\/\/www.crowdcontent.com\/blog\/2019\/05\/30\/social-media-how-does-it-impact-your-seo-in-2019-plus-social-marketing-tips-from-the-experts\/\">social media influencers<\/a> and a consistent presence in social media channels.&nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.bing.com\/webmaster\/help\/webmaster-guidelines-30fba23a\">Bing\u2019s own webmaster guidelines<\/a>, \u201cSocial media plays a role in today\u2019s effort to rank well in search results.&nbsp; The most obvious part it plays is via influence.&nbsp; If you are a social influencer, your followers tend to share your information widely, which in turn results in Bing seeing these positive signals.&nbsp; These positive signals can have an impact on how your site ranks organically in the long run.\u201d<\/p>\n\n\n\n<p>In addition to social influencers, Bing places a premium on things like Shares, Likes, and Comments, since it indicates the level of engagement it values. Encourage your customers to be active on your site, and use your social media brand to build your audience.<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"28180\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Want+to+optimize+your+site+for+%23Bing%3F+Encourage+your+customers+to+be+active+on+your+site%2C+and+use+your+%23socialmedia+brand+to+build+your+audience.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F28180&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Want to optimize your site for Bing? Encourage your customers to be active on your site, and use your social media brand to build your audience.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Want+to+optimize+your+site+for+%23Bing%3F+Encourage+your+customers+to+be+active+on+your+site%2C+and+use+your+%23socialmedia+brand+to+build+your+audience.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F28180&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p>Make sure your main ranking pages are ones that perform well on social media. If Bing sees traffic move from social to your site, and that is followed through with a low Bounce Rate, you will eventually be rewarded with higher rankings on Bing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Turn_to_Bing_as_a_Tool_for_B2B\"><\/span>7. Turn to Bing as a Tool for B2B<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Were you surprised about the size of the group that uses Bing for search? Well, you should also consider some of the specific industries that rely on Bing more than Google.&nbsp;<\/p>\n\n\n\n<p>Bing can be a valuable tool for B2B, especially in categories such retail, finance, and technology. In these sectors, perhaps owing to the popularity of platforms such as Yahoo Finance, Bing has traction. And remember\u2014the Windows operating system still powers desktops in the corporate world, and many companies require their employees to use Edge as their browser. And using Edge is going to mean they will most likely use Bing.<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"28180\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Did+you+know%3F+Bing+can+be+a+valuable+%23SEO+tool+for+%23B2B%2C+especially+in+categories+such+retail%2C+finance%2C+and+technology.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F28180&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Did you know? Bing can be a valuable tool for B2B, especially in categories such retail, finance, and technology.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Did+you+know%3F+Bing+can+be+a+valuable+%23SEO+tool+for+%23B2B%2C+especially+in+categories+such+retail%2C+finance%2C+and+technology.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F28180&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p>If you\u2019re trying to reach a B2B audience, don\u2019t ignore Bing\u2014both organically and with Bing Ads. This platform can be especially valuable for smaller companies up against larger competitors or startups that with bootstrapping budgets. As with organic search, the competition is less intense, so the Cost-Per-Click is lower than it is when you use Google Ads.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Try_Bing_Places\"><\/span>8. Try Bing Places<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Geographic targeting has real value when you\u2019re working to rank in Bing. While you can focus on audiences this way through the structure of your website, Bing lets you indicate the location of your audience by using <a href=\"https:\/\/www.bingplaces.com\">Bing Places.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"410\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Bing-Places-for-Business-1.jpg\" alt=\"Image showing Bing Places for Business\" class=\"wp-image-29107\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Bing-Places-for-Business-1.jpg 730w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Bing-Places-for-Business-1-320x180.jpg 320w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/figure>\n\n\n\n<p>Free to join, simple and straightforward, using Bing Places also helps you optimize for Bing search rankings. Within Bing Webmaster Tools, you\u2019ll find the instructions you need to list your business\u2014they\u2019re easy to follow. Bing Places is an important tool for local SEO, and works in a way that is very similar to My Business from Google.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_this_the_Big_Bing\"><\/span>Is this the Big Bing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Well, that might be a stretch. No SEO expert sees the importance and dominance of Google diminishing anytime soon.<\/p>\n\n\n\n<p>But Bing is a channel that far too many companies ignore. There are clear benefits to optimizing quality content for Bing\u2014less competition, an opportunity to leverage social media, a demographic that skews slightly higher, a B2B slant. Make sure your site is Bing-ready, compare the results to Google, and you will eventually see the value of your efforts.<\/p>\n\n\n\n<p><strong>ALSO &#8211; <\/strong><a href=\"https:\/\/www.crowdcontent.com\/blog\/2020\/02\/06\/black-hat-seo-tactics-that-work-in-2020-but-might-not-for-long\/\">Black Hat SEO Tactics That Work in 2020, But Might Not For Long<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to optimizing content for search, any discussion is typically focused on Google. No surprise\u2014Google not only transformed search, it remains the 800-pound gorilla.&nbsp; But there are other search engines that many people use instead of Google. Among those, Microsoft\u2019s Bing is a real factor. It also presents an opportunity to gain traction [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":29083,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Optimize SEO for Bing - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"Bing makes up a sizeable chunk of search traffic and it tends to be B2B traffic. 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