{"id":27334,"date":"2020-02-27T11:30:22","date_gmt":"2020-02-27T16:30:22","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=27334"},"modified":"2024-04-25T10:35:21","modified_gmt":"2024-04-25T10:35:21","slug":"how-to-write-engaging-seo-buyers-guides-for-your-website","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/ecommerce\/how-to-write-engaging-seo-buyers-guides-for-your-website\/","title":{"rendered":"How to Write Engaging SEO Buyers’ Guides for Your Website"},"content":{"rendered":"\n

Close to 90% of shoppers<\/a> start their buying journey on digital channels. Before they even step into a storefront \u2014 potentially before they step out of their front door \u2014 consumers are consulting search engines to find out more about what product they might need or want. And that’s obviously even more true for purchases made online.<\/p>\n\n\n\n

Whether consumers are querying Siri or typing into a desktop browser, one thing is consistent: If you’re not engaging in digital marketing and ensuring your site is search-engine optimized for every stage of the buyer\u2019s journey by creating relevant ecommerce content<\/a>, you could be missing out on these opportunities.<\/p>\n\n\n\n

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One way to create SEO content that helps you show up for consumers online is by publishing high-quality buying guides. Plus, this content can increase user experience on your site and help persuade someone in the middle or later parts of the funnel to click and make a purchase (or visit your local store to do so). High-quality buying guides can be planted with mid-funnel search terms that draw in consumers at that stage of their journey and help set the stage for harvesting conversions later.<\/p>\n\n\n\t\t

\n\n\t\t\tu003cspan style=u0022color: rgb(25, 30, 35); font-size: 16px; white-space: pre-wrap; background-color: rgb(255, 255, 255);u0022u003eOne way to create #SEO content that helps you show up for consumers online is by publishing high-quality #buyingguides.u003c\/spanu003e<\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\n\n

Read on to find out how to write engaging SEO buyers’ guides that help land you on the first page of SERPs and guide your customers through appropriate buying decisions once they discover your brand.<\/p>\n\n\n\n

What Are SEO Buyers’ Guides?<\/strong><\/h2>\n\n\n\n

An SEO buyers’ guide is exactly what it sounds like. It’s a piece of search-engine optimized content that also guides the buyer through various aspects of shopping or making a purchase.<\/p>\n\n\n\n

The concept of an SEO buying guide is based on the fact that modern shoppers tend to follow a path to purchasing that aligns with the roadmap below.<\/p>\n\n\n\n