{"id":26821,"date":"2020-01-09T14:30:51","date_gmt":"2020-01-09T19:30:51","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=26821"},"modified":"2024-04-10T16:31:44","modified_gmt":"2024-04-10T16:31:44","slug":"12-content-distribution-tips-to-ensure-maximum-exposure-in-2020","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/12-content-distribution-tips-to-ensure-maximum-exposure-in-2020\/","title":{"rendered":"12 Content Distribution Tips to Ensure Maximum Exposure in 2020"},"content":{"rendered":"\n

It\u2019s 2020 \u2013 and\nthe content distribution game is changing fast. \n<\/p>\n\n\n\n

Creating original, engaging content is not easy (though a good content writing service <\/a>can certainly help). Yet, it is the least that\u2019s expected of you as a content marketer today. The real content marketing challenge of 2020 is getting your content in front of the right audience. As Ross Simmonds often preaches, \u201cdistribution rules everything around me.\u201d<\/p>\n\n\n\n

As more businesses realize the importance of content marketing, the competition for content promotion is getting tougher. So, how do you rise to the top of your space? Keep reading to learn about the top content distribution tips for 2020.<\/p>\n\n\n

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1. Find Your Target Audience<\/h2>\n\n\n\n

Who is interested in what you have to say? Ideally, this question should be answered before your content is created. <\/p>\n\n\n\n

Identifying your\nniche audience is one of the key steps in creating and distributing content. Sadly,\nit is also one of the most overlooked! Too often an article, a video or a blog\npost are created without well-defined audiences in mind. So, here is your\nchance to stand out.<\/p>\n\n\n\n

Creating targeted\ncontent also means identifying and using keywords and key phrases that your\npotential customers are using in their search engine queries. <\/p>\n\n\n\n

Many keyword\nresearch tools are available to make the task easier for content marketers. The most widely used are Google\u2019s Keyword Planner, Google\nTrends, Moz Keyword Explorer, Ubersuggest and Answer The Public.<\/p>\n\n\n

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Keyword research is important when exploring what interests your audience.<\/em><\/figcaption><\/figure><\/div>\n\n\n

By understanding how your audience describes the topics you want to cover, and understanding the intent behind their searches, you can tailor content that speaks directly to them.<\/p>\n\n\n\n

ALSO<\/strong> – Qualitative Keyword Research: How to Invest 10 Minutes into Your Content Marketing Process & See Your Content Rise to the Top of Google<\/a><\/p>\n\n\n\n

2. Create and Promote Blog Posts<\/h2>\n\n\n\n

Everyone seems to run a blog these days \u2013 so, is it still worth it? The answer is definitely \u201cyes\u201d \u2013 if you do it right. A recent study<\/a> by Content Marketing Institute confirmed what many of us have intuitively known for ages \u2013 that 7 out of 10 customers prefer promotion through articles rather than ads.

So, what makes an effective blog? You need to:<\/p>\n\n\n\n