{"id":26650,"date":"2019-12-12T13:30:24","date_gmt":"2019-12-12T18:30:24","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=26650"},"modified":"2024-04-18T14:44:08","modified_gmt":"2024-04-18T14:44:08","slug":"4-ways-to-manage-your-online-store-without-losing-your-sanity","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/ecommerce\/4-ways-to-manage-your-online-store-without-losing-your-sanity\/","title":{"rendered":"4 Ways to Manage Your Online Store Without Losing Your Sanity"},"content":{"rendered":"\n

Great news: your online store is thriving. Traffic is\nup, and so are conversion rates. You\u2019re selling more products every month. <\/p>\n\n\n\n

But it\u2019s not easy. The challenges of running an online\nstore are like tentacles, expanding as your success increases. If you\u2019re like\nmost entrepreneurs, you\u2019re likely to want to manage it all yourself. That\nindependent streak, after all, is a big part of your success. <\/p>\n\n\n\n

But when your business is growing in all directions, it\u2019s important to take a step back and examine how other tools can help you manage it more efficiently. Trust us\u2014even if you take special pride in your 70-hour workweeks, it\u2019s not admitting defeat to get some help.  <\/p>\n\n\n\t\t

\n\n\t\t\tWhen your #business is growing in all directions, it\u2019s important to take a step back and examine how other tools can help you manage it more efficiently. #eCommerce #ContentMarketing<\/span><\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\n\n

Let\u2019s look at some ways you can make managing a successful eCommerce business and<\/em> your online presence a whole lot easier. Not to mention more profitable. <\/p>\n\n\n\n

Make sure the copy is doing the heavy lifting.<\/strong><\/h2>\n\n\n\n

There are few things more disappointing than pouring\neffort into your products, building a visually enticing and functional site,\nand then finding you have a lot of visitors who leave without making a\npurchase. You launched your online store to produce sales, and you\u2019re not\ngetting as many as you imagined. <\/p>\n\n\n\n

What\u2019s to blame for this problem? Well, it could be your sales team. After all, your eCommerce site has a salesperson on every page\u2014the product copy. <\/p>\n\n\n\n

Download our Free eBook on Creating eCommerce Content Today<\/a><\/strong>!<\/a><\/p>\n\n\n\n

Informing, enticing, convincing\u2014your copy needs to be all of these and more<\/a>. Your potential buyers want to be convinced that your products are not only great but can add value to their lives. That doesn\u2019t matter if it\u2019s a 100% cashmere throw or a pair of hedge clippers\u2014luxury, utility, and everything in between still need an emotional connection. <\/p>\n\n\n\n

\"Product<\/figure>\n\n\n\n

You might find that you\u2019re great at crafting copy. After\nall, you\u2019re fully invested in your products. But be brutally honest about your\ntalents in this area. It\u2019s easy for product copy to veer off course, often\nbecause the people writing it have spent so long obsessing over the details of\na product that they lose touch with what will actually motivate someone to buy\nit. <\/p>\n\n\n\n

Once again, there\u2019s also a time element here. Evaluate how much time you can devote to crafting great product copy and whether other aspects of your business need more attention. If you have the time and the talent, go for it. If you don\u2019t, hire freelancers and develop effective relationships with them. If they are more plugged into your company and its products, the copy they produce will reflect that. When your company enjoys major growth, you should consider full-time hires or contracting with an outside agency. <\/p>\n\n\n\n

ALSO<\/strong> – Product Copywriting for SEO: How to Be Sure Your eCommerce Copy Converts and Ranks<\/a><\/p>\n\n\n\n

Manage social media well. Or get a pro to do it.<\/strong><\/h2>\n\n\n\n

Whether you sell everyday consumer products\u2014Instagram!\nTwitter! TikTok!\u2014or you have a business-to-business\u2014 hello there,\nLinkedIn\u2014social media can power the growth of your online store. If this is a\ntask you enjoy and want to take on yourself, then go for it\u2014social media\nefforts can benefit when someone like a company founder takes it on.  <\/p>\n\n\n\n

But this isn\u2019t posting a few vacation photos on Facebook, and it requires consistent work. Ask yourself if you really have the time to write posts, manage comments, and court influencers – among a host of other things that are involved in effective social media marketing. Chances are, you simply don\u2019t have the bandwidth to do it yourself. <\/p>\n\n\n\n

If you believe in the
power of social media to bolster your e-commerce store<\/a>, consider hiring someone to manage it for you. This can be a full or part-time staffer, or an outside consultant or agency. Track the ROI by regularly reviewing the source of your site traffic\u2014you should do this constantly anyway\u2014to see if social moves the needle for your sales numbers.<\/p>\n\n\n\n

\"Social<\/figure>\n\n\n\n

ALSO<\/strong> – Social Media: How Does it Impact Your SEO in 2019?<\/a><\/p>\n\n\n\n

Invest in\ncollaboration tools. <\/strong><\/h2>\n\n\n\n

When you\u2019re developing a large eCommerce site, you\u2019ll be connecting lots of different talents. UI designers, strategy professionals, developers\u2014it takes a team if you\u2019re building a comprehensive, product-rich online presence.<\/p>\n\n\n\n

To help manage your team and keep everyone on track, invest in a collaboration tool<\/a> that allows them\nto share ideas, work-in-progress, see changes, and seamlessly hand off design\nwork. There are a number of different solutions available\u2014choosing the best one\nis going to come down to finding software that suits the type and the scale of\nyour projects. <\/p>\n\n\n\t\t

\n\n\t\t\t#eCommerce tip: help manage your team and keep everyone on track by investing in a collaboration tool. This will <\/span>allows your team to share ideas, work-in-progress, see changes, and seamlessly hand off design work.<\/span><\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\n\n

The bottom line is that the best ones require some investment. But don\u2019t forget that time is, indeed, money. Every day that your site remains in development is a day you\u2019re not recording online sales. If a potential customer pores over the offerings on your eCommerce stores but fails to make a purchase because the experience is too slow or confusing, you need to make revisions\u2014fast. Collaboration tools can speed up both the initial launch and ongoing improvement. <\/p>\n\n\n\n

Work with an order management provider.<\/strong><\/h2>\n\n\n\n

You\u2019ve built a great online store. You have invested to\nbring in visitors. And you\u2019re getting all kinds of orders.<\/p>\n\n\n\n

Orders are the lifeblood of your business. No orders, no\nbusiness. But when you start getting a lot of them, you\u2019ll need a process to\nmanage and fulfill them. If you\u2019re spending all your time just getting products\nout the door, you\u2019re not devoting any hours to future growth. <\/p>\n\n\n\n

When orders are overwhelming\u2014a good problem to have\u2014look at cloud-based, SaaS software<\/a> that can make managing them a seamless part of your business. If you\u2019re already working with a provider but finding it\u2019s still soaking up a ton of your time, it\u2019s probably time to start looking for one that will deliver what you need.  <\/p>\n\n\n\n

The best providers can handle both online orders and Electronic Data Interchange (EDI) transactions. Even if you\u2019re currently handling nothing but orders that come directly from your online store, there\u2019s a good chance your business will grow and you\u2019ll find yourself selling to major retailers. And those clients will not only ask that you use EDI\u2014they demand it. EDI remains the most popular data exchange format for large-scale retail.<\/p>\n\n\n\n

\"As<\/figure>\n\n\n\n

But seamless EDI and online order management aren\u2019t the\nonly challenges the right software provider can help you resolve. You should\nalso be able to integrate orders into the system that powers your business,\nwhether it\u2019s an ERP like NetSuite or accounting software like QuickBooks. <\/p>\n\n\n\n

It\u2019s even better if they offer additional time-saving\nfeatures such as connections to shipping providers\u2014it makes labels so much\neasier\u2014and, if you use a 3PL, it should be able to integrate with them, too. Do\nyou also sell through online marketplaces like Amazon or eBay? Great, but make\nsure you can bring those orders into your system without a hitch. <\/p>\n\n\n\n

Finally, get the customer support you need. The best\nproviders will have an expert team to back you up when things get tricky. Ask\nabout their hours and if they\u2019re contracted or in-house. When a company invests\nin its own support team, it indicates they want to provide a great customer\nexperience for you. <\/p>\n\n\n\n

Ready for a more efficient online store?<\/h2>\n\n\n\n

The internet and eCommerce have opened marketplace opportunities that have never existed before. You can have customers from all corners of the globe, people can shop in their pajamas, and a brand can grow faster than ever before without the major investment that it took in the past. But it\u2019s work\u2014and success can often breed more work. Make sure your eCommerce store is working as hard as you are but also find solutions that will carve out more time for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

Great news: your online store is thriving. Traffic is up, and so are conversion rates. You\u2019re selling more products every month. But it\u2019s not easy. The challenges of running an online store are like tentacles, expanding as your success increases. If you\u2019re like most entrepreneurs, you\u2019re likely to want to manage it all yourself. That […]<\/p>\n","protected":false},"author":288,"featured_media":37672,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[45],"tags":[],"yoast_head":"\n4 Ways to Manage Your Online Store Without Losing Your Sanity - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"Great news: your online store is thriving. Traffic is up, and so are conversion rates. You\u2019re selling more products every month. But it\u2019s not easy. The\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/ecommerce\/4-ways-to-manage-your-online-store-without-losing-your-sanity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Ways to Manage Your Online Store Without Losing Your Sanity - Crowd Content - Blog\" \/>\n<meta property=\"og:description\" content=\"Great news: your online store is thriving. Traffic is up, and so are conversion rates. You\u2019re selling more products every month. But it\u2019s not easy. 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