As we head into the busiest time of year for retailers and eCommerce companies, many marketers working in those industries are seeing the culmination of their year\u2019s efforts.<\/p>\n\n\n\n
These industries work months, even years, in advance when it comes to writing content including product copy<\/a>, category page descriptions<\/a> and buying guides.<\/p>\n\n\n\n So while this year\u2019s efforts may be coming to fruition now, it\u2019s important to look ahead to what you can do next year to take your SEO and conversions to new heights.<\/p>\n\n\n\n With that in mind, we recently hosted a webinar with Brian Hennessy, CEO of Talkoot<\/a> and former Global Writing Director at Adidas, that explored what the world\u2019s most successful brands are doing to create amazing product copy.<\/p>\n\n\n\n In short \u2013 Brian really, really knows how to write amazing product copy, and I haven\u2019t met anyone else as passionate about product stories as he is.<\/p>\n\n\n\n If you didn\u2019t catch the webinar, here\u2019s the recording:<\/p>\n\n\n\n