{"id":2649,"date":"2014-07-21T23:55:40","date_gmt":"2014-07-21T23:55:40","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=2649"},"modified":"2014-10-09T20:57:03","modified_gmt":"2014-10-09T20:57:03","slug":"7-secrets-for-a-scannable-blog","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/7-secrets-for-a-scannable-blog\/","title":{"rendered":"7 Secrets for a Scannable Blog"},"content":{"rendered":"<p>\n\t<img loading=\"lazy\" decoding=\"async\" alt=\"7 Secrets for a Scannable Blog\" class=\"alignright size-medium wp-image-2673\" height=\"200\" src=\"https:\/\/s3.amazonaws.com\/crowdcontent\/crowdblog\/7717386-300x200.jpg\" width=\"300\" \/>You&rsquo;ve got great content, but no one&rsquo;s reading it.\n<\/p>\n<p>\n\tWhat&rsquo;s wrong?\n<\/p>\n<p>\n\tIn an era of short attention spans, <a href=\"http:\/\/www.problogger.net\/archives\/2005\/08\/19\/writing-blog-content-make-it-scannable\/\">scannability<\/a> makes it easy for readers to find the information that they&rsquo;re looking for on your blog, instead of moving on to a different website.\n<\/p>\n<h2>\n\tRelax with Whitespace<br \/>\n<\/h2>\n<p>\n\tJust because you have lots of words on a page doesn&rsquo;t mean that they&rsquo;ll be read. In&nbsp;fact, your readers are more likely to feel overwhelmed by reams of text.\n<\/p>\n<p>\n\tAdding&nbsp;whitespace &#8212; areas with no text &#8212; makes your writing feel less dense&nbsp;and&nbsp;easier to read.\n<\/p>\n<h2>\n\tEmphasize with Formatting<br \/>\n<\/h2>\n<p>\n\tUse, <strong>bolding<\/strong>, <em>italics<\/em>, <u>underlining<\/u>, and changing your font size to emphasize your key points. Your readers&rsquo; eyes are naturally attracted to formatting changes, so they&rsquo;re more likely to read those words.\n<\/p>\n<p>\n\tMake sure that you don&rsquo;t overuse formatting changes. A text in which everything&nbsp;is bolded is equivalent to a text in which nothing is bolded.\n<\/p>\n<h2>\n\tShare with Hyperlinks<br \/>\n<\/h2>\n<p>\n\tInclude hyperlinks to other reputable websites to support your claims and to give readers another place to read more about the topic.\n<\/p>\n<p>\n\tAlso include relevant links to other pages on your website so that your reader can learn more about you.\n<\/p>\n<h2>\n\tBreak Your Text into Lists<br \/>\n<\/h2>\n<p>\n\t<a href=\"http:\/\/www.problogger.net\/archives\/2005\/09\/15\/8-reasons-why-lists-are-good-for-getting-traffic-to-your-blog\/\">Lists are a handy format for scannability<\/a> since they break text into small, neat chunks. You can use numbered lists or bulleted lists.\n<\/p>\n<p>\n\tCombining lists with bolded text is a great way to highlight key points while also providing more information.\n<\/p>\n<h2>\n\tTell a Story with Subheaders<br \/>\n<\/h2>\n<p>\n\tSubheaders are the signposts of your writing, telling your reader what&rsquo;s next. Copyblogger&nbsp;recommends <a href=\"http:\/\/www.copyblogger.com\/how-to-write-exquisite-subheads\/\">writing your title and subheaders first<\/a>.\n<\/p>\n<p>\n\tThis technique gives you a clear outline of what your key ideas are and makes you focus on what your reader is most likely to&nbsp;read.\n<\/p>\n<h2>\n\tEntice with Pictures<br \/>\n<\/h2>\n<p>\n\tIt&rsquo;s easier to look at a picture than it is to read a blog post. Once you&rsquo;ve got&nbsp;people looking at a picture in your post, they&rsquo;ll likely read the caption too.&nbsp;\n<\/p>\n<p>\n\tInclude a picture with a deep caption &#8212; a caption that&rsquo;s two or three&nbsp;sentences long&nbsp;and is likely to grab readers&rsquo; attention.\n<\/p>\n<p>\n\tAlso place pictures by&nbsp;your main ideas, so that readers who look at the pictures notice your text as&nbsp;well.\n<\/p>\n<h2>\n\tAttract Attention with Block Quotes<br \/>\n<\/h2>\n<p>\n\t<span style=\"line-height: 1.6em;\">Adding a border or changing the background colour for your quotes sets them off from&nbsp;<\/span><span style=\"line-height: 1.6em;\">the rest of your text. <\/span>\n<\/p>\n<p>\n\t<span style=\"line-height: 1.6em;\">As discussed in the formatting section above, readers&nbsp;<\/span><span style=\"line-height: 1.6em;\">notice formatting changes, so they&rsquo;re more likely to read a blocked-off&nbsp;quote.<\/span>\n<\/p>\n<p>\n\tDon&rsquo;t let your great content get lost in poor blog design. Improve your scannability to grow your readership.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&rsquo;ve got great content, but no one&rsquo;s reading it. What&rsquo;s wrong? In an era of short attention spans, scannability makes it easy for readers to find the information that they&rsquo;re looking for on your blog, instead of moving on to a different website. Relax with Whitespace Just because you have lots of words on a [&hellip;]<\/p>\n","protected":false},"author":214,"featured_media":2673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1,11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Secrets for a Scannable Blog - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"You&rsquo;ve got great content, but no one&rsquo;s reading it. What&rsquo;s wrong? 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