{"id":26173,"date":"2019-10-24T10:25:08","date_gmt":"2019-10-24T14:25:08","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=26173"},"modified":"2024-04-25T10:35:21","modified_gmt":"2024-04-25T10:35:21","slug":"the-complete-guide-to-using-hashtags-to-boost-your-content-marketing","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/social-media\/the-complete-guide-to-using-hashtags-to-boost-your-content-marketing\/","title":{"rendered":"The Complete Guide to Using Hashtags to Boost Your Content Marketing"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Content creation and hashtags \u2014 when you&#8217;re talking about social media strategy, these terms need to be on the top of your mind. You already know that in order to be successful, social posts need to be built around <a href=\"http:\/\/www.crowdcontent.com\">high-quality, valuable content<\/a> that gets people talking, but you can&#8217;t rely on social shares alone to get your content in front of new audiences. That&#8217;s where hashtags come in.<\/p>\n\n\n\n<p>Now, many marketers understand why you&#8217;d use hashtags to boost your content marketing, but understanding&nbsp;<em>how<\/em>&nbsp;is a different story.<\/p>\n\n\n\n<p>In this piece, we&#8217;ll breakdown the basics of using hashtags and content marketing in perfect harmony: why it&#8217;s important and how to maximize their effectiveness.<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"26173\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Many+marketers+understand+why+you%27d+use+%23hashtags+to+boost+your+%23contentmarketing%2C+but+understanding+how+is+a+different+story.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F26173&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Many marketers understand why you&#8217;d use #hashtags to boost your #contentmarketing, but understanding how is a different story.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Many+marketers+understand+why+you%27d+use+%23hashtags+to+boost+your+%23contentmarketing%2C+but+understanding+how+is+a+different+story.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F26173&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p><strong>ALSO<\/strong> &#8211; <a href=\"https:\/\/www.crowdcontent.com\/blog\/2019\/05\/30\/social-media-how-does-it-impact-your-seo-in-2019-plus-social-marketing-tips-from-the-experts\/\">Social Media: How Does it Impact Your SEO in 2019?<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 ez-toc-wrap-left counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #454545;color:#454545\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #454545;color:#454545\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.crowdcontent.com\/blog\/social-media\/the-complete-guide-to-using-hashtags-to-boost-your-content-marketing\/#Content_Marketing_Hashtags_Why_and_How\" title=\"Content Marketing Hashtags: Why and How?\">Content Marketing Hashtags: Why and How?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.crowdcontent.com\/blog\/social-media\/the-complete-guide-to-using-hashtags-to-boost-your-content-marketing\/#Getting_Your_Content_Seen_By_Your_Target_Audience\" title=\"Getting Your Content Seen By Your Target Audience\">Getting Your Content Seen By Your Target Audience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.crowdcontent.com\/blog\/social-media\/the-complete-guide-to-using-hashtags-to-boost-your-content-marketing\/#Not_All_Social_Platforms_Use_Hashtags_the_Same_Way\" title=\"Not All Social Platforms Use Hashtags the Same Way\">Not All Social Platforms Use Hashtags the Same Way<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.crowdcontent.com\/blog\/social-media\/the-complete-guide-to-using-hashtags-to-boost-your-content-marketing\/#How_to_Find_the_Right_Hashtags_for_Your_Audience\" title=\"How to Find the Right Hashtags for Your Audience\">How to Find the Right Hashtags for Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.crowdcontent.com\/blog\/social-media\/the-complete-guide-to-using-hashtags-to-boost-your-content-marketing\/#Use_Tools_to_Find_the_Best_Hashtags\" title=\"Use Tools to Find the Best Hashtags\">Use Tools to Find the Best Hashtags<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.crowdcontent.com\/blog\/social-media\/the-complete-guide-to-using-hashtags-to-boost-your-content-marketing\/#The_Bottom_Line\" title=\"The Bottom Line\">The Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Content_Marketing_Hashtags_Why_and_How\"><\/span>Content Marketing Hashtags: Why and How?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Most people understand what hashtags are \u2014 words and phrases marked by a # sign that group together posts and conversations about common topics. For the less socially-inclined marketers, the reasons why brands need to use them may not come as naturally.<\/p>\n\n\n\n<p>Think of a social media site like a search engine and hashtags like keywords. What happens if you produce an organic blog post or web page without&nbsp;<a href=\"https:\/\/www.crowdcontent.com\/blog\/2019\/07\/02\/expert-checklist-seo-for-blog-posts\/\">keyword optimization<\/a>? It flops in the search rankings, and fewer prospective leads and customers will see your content. The same goes for social media. No matter the platform, posts without hashtags will be limited in their effectiveness if your goal is to maximize reach.<\/p>\n\n\n\n<p>Imagine you run an optical retailer and you want to advertise that you have the largest selection of glasses in the industry, so you post on your Instagram about it. The problem here? This post will likely only be seen by your followers and these people may already be aware of this leverage point. With hashtags, on the other hand, you could see your engagement skyrocket. Even the addition of #glasses at the end of your post copy could put your content in front of thousands of new eyes.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"310\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/Hashtags-Definition-620x310-1.png\" alt=\"Hashtags Definition\" class=\"wp-image-37551\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/Hashtags-Definition-620x310-1.png 620w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/Hashtags-Definition-620x310-1-320x160.png 320w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Getting_Your_Content_Seen_By_Your_Target_Audience\"><\/span>Getting Your Content Seen By Your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Let&#8217;s take the analogy a step further and talk about using hashtags to target your content to the right audience. This is where hashtagging tends to confuse people \u2014 is it more important to use common hashtags, or uncommon ones? As it turns out, a mix of the two types may work best, depending on the platform in question.<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"26173\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Is+it+more+important+to+use+common+%23hashtags%2C+or+uncommon+ones%3F+Find+out+now.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F26173&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Is it more important to use common #hashtags, or uncommon ones? Find out now.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Is+it+more+important+to+use+common+%23hashtags%2C+or+uncommon+ones%3F+Find+out+now.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F26173&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<p>&#8220;Choosing more &#8220;niche&#8221; Instagram hashtags (ones that aren&#8217;t used by as many people) than popular tags might feel like you&#8217;re going to appeal to fewer people. However, the truth is that you&#8217;re simply making sure that you&#8217;re attracting the right people.&#8221;<\/p>\n\n\n\n<p>That&#8217;s Jill Potasnik, a Social Media Marketing Strategist and Visibility Consultant for her own company,&nbsp;<a href=\"https:\/\/www.elevateyourstatus.com\/\">SocialElevator, LLC<\/a>. She specializes in helping content reach the eyes of a brand&#8217;s audience, which she says is harder than it seems, and takes a deep understanding of your audience:<\/p>\n\n\n\n<p>&#8220;Instagram hashtags help your posts to appear in front of your target audience, but only if you know what they are searching for.&#8221;<\/p>\n\n\n\n<p>And, the results tend to speak for themselves:<\/p>\n\n\n\n<p>Sneh Ratna Choudhary, Senior Content Marketer at&nbsp;<a href=\"https:\/\/www.beaconstac.com\/\">Beaconstac<\/a>, executed a test with one of their posts. Measured before and after optimizing a piece of content creation with hashtags, they observed a 351% boost in reach and a 1000% increase in engagement.<\/p>\n\n\n\n<p><strong>ALSO<\/strong> &#8211; <a href=\"https:\/\/www.crowdcontent.com\/blog\/2017\/06\/15\/6-expert-secrets-to-make-your-social-media-posts-pop\/\">6 Expert Secrets to Make Your Social Media Posts Pop<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Not_All_Social_Platforms_Use_Hashtags_the_Same_Way\"><\/span>Not All Social Platforms Use Hashtags the Same Way<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here&#8217;s why you won&#8217;t find us telling you the optimal number of hashtags to use on different platforms: like Google&#8217;s algorithm as it pertains to SEO, small changes in these platforms and the way they elevate certain posts means that things \u2014 like hashtagging best practices \u2014 change fast. Just like how a Google update made&nbsp;<a href=\"https:\/\/support.google.com\/webmasters\/answer\/66358?hl=en\">keyword stuffing<\/a>&nbsp;harm a page&#8217;s SEO ranking, Instagram changed its algorithm to detect posts that use too many hashtags and penalize them for being &#8220;spammy&#8221;.<\/p>\n\n\n\n<p>It would be easy to read this article and immediately start jamming hashtags in with your content on every platform. A reasoned, strategic approach means understanding the shortcomings of some social media platforms.<\/p>\n\n\n\n<p>For example, Facebook doesn&#8217;t support hashtags like Instagram, Twitter, and Linkedin do.<\/p>\n\n\n\n<p>According to Taras Prystatsky, Content Marketing Strategist at <a href=\"http:\/\/respect.studio\/\">Respect.Studio<\/a>, &#8220;Facebook&#8217;s hashtag search is merged with the general keyword search&#8230; I find it a bit ineffective to use hashtags on this platform. That is why I use no more than 3 niche hashtags.&#8221;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"726\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/Screen-Shot-2019-10-21-at-2.52.37-PM-620x726-1.png\" alt=\"Social media Screenshot\" class=\"wp-image-37552\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/Screen-Shot-2019-10-21-at-2.52.37-PM-620x726-1.png 620w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/Screen-Shot-2019-10-21-at-2.52.37-PM-620x726-1-320x375.png 320w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><figcaption class=\"wp-element-caption\"><em>When you search for a topic on Facebook, you can filter and sort your results in many ways<\/em>. <em>Facebook will automatically pull relevant content, even if there isn&#8217;t a hashtag associated.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Instagram is a different story \u2014 Prystatsky recommends using around 15 keywords to optimize content in the post itself, and more in the comments.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"397\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/Instagram-Post-620x397-1.png\" alt=\"Instagram Post\" class=\"wp-image-37553\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/Instagram-Post-620x397-1.png 620w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/Instagram-Post-620x397-1-320x205.png 320w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><figcaption class=\"wp-element-caption\"><em>As you can see here, adding relevant hashtags to an Instagram post can increase exposure.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>Here are some of the most important sites for using hashtags as early as possible to grow your reach:<\/p>\n\n\n\n<ul>\n<li><strong>Pinterest<\/strong>: Pinterest marketing is not as widely applicable for brands, but the platform&#8217;s reliance on categories makes hashtags an important ingredient for marketers.<\/li>\n\n\n\n<li><strong>Twitter<\/strong>: On Twitter, the latest trends and news are hidden behind hashtags \u2014 find the latest trending topics, and you have a world&#8217;s worth of engagement at your fingertips.<\/li>\n\n\n\n<li><strong>Instagram<\/strong>: Instagram, like Pinterest, relies on finding your audience in their preferred category or community. When you&#8217;re just starting out, putting your posts in front of as many eyes as possible is key, and hashtags help you do that.<\/li>\n<\/ul>\n\n\n\n<p><strong>ALSO<\/strong> &#8211; <a href=\"https:\/\/www.crowdcontent.com\/blog\/2017\/11\/22\/social-media-fails-2017\/\">These Social Media Fails Really Happened<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Find_the_Right_Hashtags_for_Your_Audience\"><\/span>How to Find the Right Hashtags for Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Strategies to&nbsp;<a href=\"https:\/\/sproutsocial.com\/insights\/instagram-hashtags\/\">find the best hashtags<\/a>&nbsp;to use in posts&nbsp;<em>do<\/em>&nbsp;vary from platform to platform, but not&nbsp;<em>too<\/em>&nbsp;much:<\/p>\n\n\n\n<ul>\n<li>Twitter, Instagram, LinkedIn and other platforms have lists of the top (or &#8220;trending&#8221;) hashtags being used. Once you find a top hashtag, look at posts for that hashtag and identify how it&#8217;s being used<\/li>\n\n\n\n<li>Finding leading influencers and authorities in your industry and look at the hashtags they&#8217;re using to drive engagement<\/li>\n\n\n\n<li>Follow competitors in your industry and do the same thing<\/li>\n\n\n\n<li>Study your customer avatars to try and predict their interests on social media<\/li>\n\n\n\n<li>Survey customers and clients to see what types of hashtags they pay attention to<\/li>\n\n\n\n<li>Simply learn via trial and error \u2014 social media is cost-effective enough that you can afford to make a few mistakes, as long as you&#8217;re learning and optimizing your content as a result<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"520\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/Hashtag-Strategies-620x520-1.png\" alt=\"Hashtag-Strategies\" class=\"wp-image-37555\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/Hashtag-Strategies-620x520-1.png 620w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/Hashtag-Strategies-620x520-1-320x268.png 320w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Tools_to_Find_the_Best_Hashtags\"><\/span>Use Tools to Find the Best Hashtags<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are countless tools out there to help you find top-performing \u2014meaning they allow you to maximize engagement \u2014 hashtags. Here are a few examples:<\/p>\n\n\n\n<ul>\n<li><a href=\"https:\/\/ritetag.com\">RiteTag<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/hashtagify.me\/hashtag\/tbt\">Hashtagify<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.all-hashtag.com\/\">All-Hashtag<\/a><\/li>\n<\/ul>\n\n\n\n<p>These are databases that use software to generate thousands of hashtags for any brand in any industry.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"620\" height=\"366\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/RiteTag-Platform-620x366-1.png\" alt=\"RiteTag Platform\" class=\"wp-image-37556\" style=\"width:620px;height:366px\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/RiteTag-Platform-620x366-1.png 620w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/2024\/04\/RiteTag-Platform-620x366-1-320x189.png 320w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><figcaption class=\"wp-element-caption\"><em>When searching for hashtags on the RiteTag platform, users are provided with metrics such as Unique Tweets Per Hour, Retweets Per Hour and Hashtag Exposure Per Hour.<\/em><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Bottom_Line\"><\/span>The Bottom Line<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you&#8217;re looking for ways to increase your ROI on social media \u2014 especially without using paid ads \u2014 hashtagging is a great way to start. But content marketing hashtags is a lot like anything else in the content marketing sphere: without valuable,&nbsp;<a href=\"https:\/\/www.crowdcontent.com\/\">high-performing content<\/a>&nbsp;to start off with, your social posts will fall flat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content creation and hashtags \u2014 when you&#8217;re talking about social media strategy, these terms need to be on the top of your mind. You already know that in order to be successful, social posts need to be built around high-quality, valuable content that gets people talking, but you can&#8217;t rely on social shares alone to [&hellip;]<\/p>\n","protected":false},"author":283,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":true,"_modified_date":"","footnotes":""},"categories":[1,3],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Complete Guide to Using Hashtags to Boost Your Content Marketing - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"Finding and using the right hashtags in your social media posts is critical if you want your posts to get maximum exposure. Read on to find out how to do it well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/social-media\/the-complete-guide-to-using-hashtags-to-boost-your-content-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Complete Guide to Using Hashtags to Boost Your Content Marketing - Crowd Content - Blog\" \/>\n<meta property=\"og:description\" content=\"Finding and using the right hashtags in your social media posts is critical if you want your posts to get maximum exposure. 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