{"id":25642,"date":"2019-09-12T12:40:27","date_gmt":"2019-09-12T16:40:27","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=25642"},"modified":"2021-03-23T13:08:50","modified_gmt":"2021-03-23T17:08:50","slug":"qualitative-keyword-research-how-to-invest-10-minutes-into-your-content-marketing-process-see-your-content-rise-to-the-top-of-google","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/seo\/qualitative-keyword-research-how-to-invest-10-minutes-into-your-content-marketing-process-see-your-content-rise-to-the-top-of-google\/","title":{"rendered":"Qualitative Keyword Research: How to Invest 10 Minutes into Your Content Marketing Process & See Your Content Rise to the Top of Google"},"content":{"rendered":"\n

Keyword research is an integral component of any content marketing strategy; it ensures your content is relevant to your audience and acts as the foundation of your SEO efforts by providing insights into which phrases have the most search volume. That in turn guides you to in creating effective SEO content<\/a> that will rank highly and capture that search traffic.<\/p>\n\n\n\n

We often tackle keyword research by using a quantitative tool to estimate the volume of searches associated with a given phrase then compare the merits of several phrases based on the search volume and level of competition. While numbers are powerful, starting with quantitative keyword research overlooks the more impactful (and quick) process of qualitative keyword research.<\/p>\n\n\n\n

Qualitative keyword research focuses on language and semantics and often takes the form of brainstorming. You\u2019ll step back from the numbers and take your keyword research to a higher level by thinking about the audience. <\/p>\n\n\n\t\t

\n\n\t\t\tQualitative #keyword research focuses on language and semantics and often takes the form of brainstorming. #SEO #ContentMarketing #ContentWriting<\/span><\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\n\n

Let\u2019s take a look at an example of qualitative keyword research for the purpose of writing a blog post.<\/p>\n\n\n\n

In our example, our goal is to write a blog post about energy chews. Whether this is a topic that you know well or only tangentially, our qualitative keyword research is insightful.<\/p>\n\n\n\n

Google Auto Suggest<\/strong><\/p>\n\n\n\n

Grab a piece of paper and go to www.google.com<\/a>. Type a two-word phrase relating to your topic into the search bar (don\u2019t hit the Enter key yet). In this case, we\u2019ll go with \u201cenergy chews.\u201d You\u2019ll notice a dropdown appear.<\/p>\n\n\n\n

\"Google<\/figure><\/div>\n\n\n\n

The words suggested by Google in the dropdown tell us that if a person starts typing \u201cenergy chew,  that phrase is likely to continue with words like \u201cWalmart, \u201cnear me,\u201d or \u201cfor a half marathon.\u201d This automatic suggestion feature is known as Google Search Suggest.<\/p>\n\n\n\n

If you find any relevant keywords of interest in the dropdown, jot them down on your piece of paper.<\/p>\n\n\n\n

Now, go ahead and perform the search for \u201cenergy chew.\u201d Then, scroll through the search results and look for a box titled \u201cPeople also ask\u201d. This is a great place to find long-tail keywords, typically in a question format. Write any relevant questions or phrases you find on your piece of paper. <\/p>\n\n\n\n

ALSO<\/strong> – Long Tail Keywords: What They Are and How To Use Them<\/a><\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Next, click the down arrow next to any \u201cPeople also ask\u201d questions that seem relevant.  Read the text that appears and notice whether it answers the question. This text is known as \u201csnippet bait.\u201d It is the content pulled from a page or post which succinctly answers the question. You\u2019ll now see new questions appear, and these questions will also be in line with your interest. (Read more about featured snippets in the context of voice search<\/a>.) 
<\/p>\n\n\n\n

\"\"\/<\/figure><\/div>\n\n\n\n

How much time you spend in Google doing qualitative keyword research depends on your topic. If your goal is to write a highly specific blog post on energy chews, then you may now have a specific angle to explore \u2014 such as \u201cenergy chews for half marathon.\u201d Alternatively, you may be intending to publish a comprehensive piece of content<\/a> about energy chews such as \u201cEnergy Chews: A Definitive Guide.\u201d In that case, your searches in Google will continue until you\u2019ve gathered enough information for an article of that depth and size.<\/p>\n\n\n\n

Answer the Public<\/strong><\/p>\n\n\n\n

Now that we\u2019ve covered Google Auto Suggest, let\u2019s turn our attention to a second tool \u2014 Answer the Public<\/a>. Again, searching for two-word phrases related to your topic is a great way to start. These entries typically lead to plenty of data, but not an overwhelming amount. <\/p>\n\n\n\n

Type in \u201cenergy chews\u201d and hit Enter. Look at the resulting array of words which are organized into a wheel:<\/p>\n\n\n\n

\"\"\/<\/figure><\/div>\n\n\n\n

This is qualitative data that has been clustered by questions \u2014 can, what, will, which, where, who, when, why, how, and are. As you scroll down the page, you\u2019ll find more clusters including prepositions (without, can, with, to, for, near, is) and comparisons (or, and, like, versus, vs).<\/p>\n\n\n\n

If your goal is to write a complete piece of content, then these wheels of data will break down your topic into subtopics, which can help you structure and outline your post. The question format is especially valuable since you\u2019re most likely aiming to answer users’ questions. <\/p>\n\n\n\n

ALSO<\/strong> – Expert Checklist: SEO for Blog Posts<\/a><\/p>\n\n\n\n

You can also switch from a wheel layout to a grid view in Answer the Public, which displays phrases organized by topic.<\/p>\n\n\n\n

\"\"\/<\/figure><\/div>\n\n\n\n

Next Steps<\/strong><\/p>\n\n\n\n

Your piece of paper should now be filled with keywords you have brainstormed. Start to organize these phrases into clusters. Learn more about keyword clustering<\/a> to master this powerful SEO tactic. You can prioritize your work by collecting estimated search volume from keyword research tools such as the Moz Keyword Explorer<\/a>. <\/p>\n\n\n\n

Although it\u2019s often overlooked (or skipped), qualitative research is a key task in any step by step approach to keyword research<\/a>. It is quick, easy and will help inform your content so that as you share your expertise online<\/a>, you can rise to the top of Google. <\/p>\n\n\n\t\t

\n\n\t\t\tAlthough it\u2019s often overlooked, #qualitative research is a key task in any step by step approach to #keyword research. #SEO<\/span><\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\n\n

Give this process a try while writing your next blog post or building a new landing page. If you\u2019re using Crowd Content<\/a>, be sure to pass along any insights you find to your author so that they can be incorporated into your content. 
<\/p>\n","protected":false},"excerpt":{"rendered":"

Keyword research is an integral component of any content marketing strategy; it ensures your content is relevant to your audience and acts as the foundation of your SEO efforts by providing insights into which phrases have the most search volume. That in turn guides you to in creating effective SEO content that will rank highly and […]<\/p>\n","protected":false},"author":287,"featured_media":30463,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1,5],"tags":[],"yoast_head":"\nQualitative Keyword Research: How to Invest 10 Minutes into Your Content Marketing Process & See Your Content Rise to the Top of Google - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"Want your SEO content to rank well? You need to go beyond the numbers and focus on qualitative keyword research. 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