{"id":25573,"date":"2019-09-06T10:08:12","date_gmt":"2019-09-06T14:08:12","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=25573"},"modified":"2024-04-11T11:24:23","modified_gmt":"2024-04-11T11:24:23","slug":"googles-webmaster-guidelines-what-can-you-learn-to-help-future-proof-your-content-for-algorithm-updates","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/seo\/googles-webmaster-guidelines-what-can-you-learn-to-help-future-proof-your-content-for-algorithm-updates\/","title":{"rendered":"Google’s Webmaster Guidelines: What Can You Learn to Help Future-Proof Your Content for Algorithm Updates"},"content":{"rendered":"\n

Updates intended to improve the engine’s search results are implemented daily, although they’re often small enough to go unnoticed. Several times a year, however, Google makes more significant changes to its search algorithms and systems in its efforts to deliver relevant content in billions of daily searches<\/a>. <\/p>\n\n\n\n

Our post on Google’s June algorithm update<\/a> dives deeper into one of the more recent changes.<\/p>\n\n\n\n

These large-scale Google algorithm updates are known as core updates, and while they’re generally seamless to searchers, they can have major consequences for website search rankings. That’s why it’s so important for webmasters and marketers to understand these changes and what they mean for content creation. In fact, deciphering the principles behind these algorithm updates can not only help you course-correct to reverse associated drops in website traffic but may actually enable you to future-proof content in anticipation of upcoming core updates.<\/p>\n\n\n\n

Google recently addressed its core updates<\/a>, discussing how these changes impact website search rankings and providing insight into how the algorithm views content. If you’re looking for ways to improve your search rankings and adapt your website to meet Google’s standards, the key is content, content, content. And, if you’re an SEO content writer<\/a>, knowing ow to write to satisfy these guidelines is critical. <\/p>\n\n\n\n

Here’s what you need to know about Google’s core updates so you can future-proof your content against future algorithm changes.<\/p>\n\n\n\n

The Benefits of a Google Algorithm Update<\/strong><\/h2>\n\n\n\n

Every Google algorithm update is launched with one primary goal: to better assess the way the search engine evaluates websites in order to deliver relevant content that satisfies search intent to searchers. In practical terms, Google aims to reward quality, relevant content with higher search rankings.<\/p>\n\n\n\n

While some webmasters view these changes with trepidation, Nachum Balofsky of 1SEO I.T. Support & Digital Marketing<\/a> believes the algorithm updates can ultimately make the job of a content strategist easier. Balofsky, the company’s in-house SEO & Content Strategist, explains, “The smarter Google gets at figuring out your intentions, the more we as digital marketers can focus on things like UX and useful content.” Balofsky also postulates that as Google’s algorithms continue to increase in sophistication, web professionals can leverage Google’s understanding of language and topical themes to their advantage.<\/p>\n\n\n\n

What that means for you is that as Google reassesses the way its search engine views content, you should reassess the content you’re providing, using the roadmap Google has conveniently laid out.<\/p>\n\n\n\n

Reevaluating Website Content with the Google Algorithm in Mind<\/strong><\/h2>\n\n\n\n

Periodically reevaluating your website content is always a good practice (freshness is a significant ranking factor), but it’s essential if you want to future-proof your content for Google’s algorithm updates. While Google has made it clear that quality and relevance top its list of what it looks for in a high-ranking website, you need to understand how Google defines quality and how you can apply that to content creation.<\/p>\n\n\n\t\t

\n\n\t\t\tPeriodically reevaluating your website #content is always a good practice, but it’s essential if you want to future-proof your content for Google’s algorithm updates. #SEO #ContentMarketing<\/span><\/a>\n\n\t\t\t\n\t\t\t\tClick to Tweet<\/span>\n\t\t\t\t<\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div>\n\n\t\t\n\n\n

As Marcus Miller, head of SEO & Digital Marketing at the UK Agency Bowler Hat<\/a>, explains, “Google is and pretty much always has been perfectly clear that quality content is that which helps the end-user achieve their goals.” Miller expresses the importance of reading Google’s various webmaster help pages, including its webmaster guidelines<\/a> to get a real feel for what the search engine is shooting for.<\/p>\n\n\n\n

In its recent post, Google shared a list of helpful questions to ask during a self-assessment of your content, but conducting a thorough evaluation boils down to several key points.<\/p>\n\n\n\n

Embrace originality<\/strong><\/h3>\n\n\n\n

Valuable content will likely include original information. While the topic may be familiar, your content shouldn’t be. Even if your page builds on preexisting information or data, it should offer a fresh take, a new perspective, or an insightful analysis of the subject.<\/p>\n\n\n\n

Some great ways to create original content include:<\/p>\n\n\n\n