Google’s broad core updates in early June have left some brands staggering in the wake of lost traffic. Some of the ramifications of the update weren’t a surprise for those following trends in the wake up the previous Medic update, but a shake-up in the SERPs is always a game of Russian roulette for companies that rely heavily on organic traffic to fill the coffers.<\/p>\n\n\n\n
Here’s what you need to know about Google’s June 2019 Core update.<\/p>\n\n\n\n
Core updates are an overall optimization of Google’s algorithm based on broad principles instead of a targeted update on any one particular element or ranking factor. They’re not “maintenance” work meant to fix a specific, identified problem.<\/p>\n\n\n\n
Updates such as Panda<\/a> or Penguin<\/a> were targeted \u2014 specifically meant to target issues such as the quality of backlinks or content. The June core update may include<\/em> some changes related to quality, but it wasn’t specifically geared toward that.<\/p>\n\n\n\n When releasing core updates Google always advises there isn’t anything you need to “fix” to recover lost rankings. Moreover, you just need to do all the essential SEO things well including writing great SEO content<\/a>, providing great user experience, being mobile friendly, having fast page speeds, building healthy backlinks, and updating your site often. <\/p>\n\n\n\n Let’s start by looking over some of the expert talking points of this broad core algorithm update and what they mean for brands and content marketers.<\/p>\n\n\n\nTakeaways and Talking Points for Google’s June 2019 Core Update<\/h2>\n\n\n\n
1. Google Announced the Update<\/h3>\n\n\n\n