{"id":2384,"date":"2014-06-09T16:53:01","date_gmt":"2014-06-09T16:53:01","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=2384"},"modified":"2014-10-09T20:57:38","modified_gmt":"2014-10-09T20:57:38","slug":"the-ins-and-outs-of-gobbledygook-a-writers-perspective","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/writers-hub\/the-ins-and-outs-of-gobbledygook-a-writers-perspective\/","title":{"rendered":"The Ins and Outs of Gobbledygook, A Writers Perspective"},"content":{"rendered":"<p>\n\t<img loading=\"lazy\" decoding=\"async\" alt=\"The Ins and Outs of Gobbledygook, A Writers Perspective\" class=\"alignright size-medium wp-image-2396\" height=\"200\" src=\"https:\/\/s3.amazonaws.com\/crowdcontent\/crowdblog\/017321-300x200.jpg\" width=\"300\" \/>\n<\/p>\n<p>\n\tMore than just a funny word, <a href=\"http:\/\/www.plainlanguage.gov\/howto\/quickreference\/dash\/dashgobbledygook.cfm\" target=\"_blank\">gobbledygook<\/a> is a term used to define overly intellectualized or needlessly sophisticated content.\n<\/p>\n<p>\n\tOften, it is a mistake made by new writers who are anxious to demonstrate their talent.\n<\/p>\n<p>\n\tAlthough it may sound impressive to the author, it can be confounding to readers.\n<\/p>\n<h2>\n\tWho Are The Readers?<br \/>\n<\/h2>\n<p>\n\tThe best way to avoid overwriting is to know the audience. Using long words and complex sentences may be appropriate in a medical journal, but not in the&nbsp;everyday blog.\n<\/p>\n<p>\n\tThe reader is drawn to an article for its subject matter. Catchy lead ins&nbsp;and<a href=\"http:\/\/blog.hubspot.com\/marketing\/a-simple-formula-for-writing-kick-ass-titles-ht\" target=\"_blank\"> strong<\/a><a href=\"http:\/\/blog.hubspot.com\/marketing\/a-simple-formula-for-writing-kick-ass-titles-ht\" target=\"_blank\"> title<\/a><a href=\"http:\/\/blog.hubspot.com\/marketing\/a-simple-formula-for-writing-kick-ass-titles-ht\" target=\"_blank\">s&nbsp;<\/a>are intended to grab the readers attention.\n<\/p>\n<h2>\n\tCapture Attention<br \/>\n<\/h2>\n<p>\n\tDevelopment of the main idea, through a series of short sentences, will have a greater effect than using long words and complex segues.\n<\/p>\n<p>\n\tMost readers are driven to an article because the subject is something that intrigues them. Finding the content to be overly academic and formal, will likely cause them to lose interest.\n<\/p>\n<h2>\n\tKnow <em>What<\/em>&nbsp; to Say<br \/>\n<\/h2>\n<p>\n\tTerminology is also important. Speaking to the audience in a language they can easily understand, makes the reading enjoyable. Content writers often choose subject matter they are familiar with and for good reason.\n<\/p>\n<p>\n\tAn auto mechanic may have a difficult time writing a blog post about frosting a birthday cake. However, this does not forbid writers from working outside of their&nbsp;comfort zone.\n<\/p>\n<h2>\n\tKnow <em>How&nbsp;<\/em> to Say it&nbsp;<br \/>\n<\/h2>\n<p>\n\tWhen a writer does decide to work outside of their niche, it is a good idea to make use of industry related articles and other&nbsp;relevant websites to gain a better understanding of the subject.\n<\/p>\n<p>\n\tReading articles pertinent to the topic, helps the writer get a &#39;feel&#39; for the audience.\n<\/p>\n<h2>\n\tMake a Clear Statement.<br \/>\n<\/h2>\n<p>\n\tUnderstanding the audience is important, but it is not the only way to avoid gobbledygook. Simple, clear language keeps the reader interested.\n<\/p>\n<p>\n\tDeveloping the main idea quickly&nbsp;prevents the reader from becoming bored and logging off.\n<\/p>\n<h2>\n\tKeep Them Interested<br \/>\n<\/h2>\n<p>\n\tSince the purpose of most content is to drive traffic to the web site, <a href=\"http:\/\/www.forbes.com\/sites\/davidtao\/2013\/07\/15\/beyond-content-five-key-ways-to-keep-your-readers-engaged\/\" target=\"_blank\">keeping the readers engaged <\/a>is essential. Creating a reason for them to stay &#39;on page&#39; is the next challenge.\n<\/p>\n<p>\n\tAfter successfully capturing the&nbsp;reader&#39;s attention, creating easy-to-digest&nbsp;content, makes them happy they decided to visit the page.\n<\/p>\n<h2>\n\tReap the Rewards<br \/>\n<\/h2>\n<p>\n\tWhen formulating your next blog post or web site article, remember to put yourself in the readers seat. Identify how to clearly demonstrate the purpose of the article and avoid burying the topic under complicated wordiness.\n<\/p>\n<p>\n\tIn the end, your readers will be thankful you did.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than just a funny word, gobbledygook is a term used to define overly intellectualized or needlessly sophisticated content. Often, it is a mistake made by new writers who are anxious to demonstrate their talent. Although it may sound impressive to the author, it can be confounding to readers. Who Are The Readers? The best [&hellip;]<\/p>\n","protected":false},"author":209,"featured_media":2396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[11],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ins and Outs of Gobbledygook, A Writers Perspective - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"More than just a funny word, gobbledygook is a term used to define overly intellectualized or needlessly sophisticated content. Often, it is a mistake\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/writers-hub\/the-ins-and-outs-of-gobbledygook-a-writers-perspective\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ins and Outs of Gobbledygook, A Writers Perspective - Crowd Content - Blog\" \/>\n<meta property=\"og:description\" content=\"More than just a funny word, gobbledygook is a term used to define overly intellectualized or needlessly sophisticated content. Often, it is a mistake\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdcontent.com\/blog\/writers-hub\/the-ins-and-outs-of-gobbledygook-a-writers-perspective\/\" \/>\n<meta property=\"og:site_name\" content=\"Crowd Content - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-09T16:53:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-10-09T20:57:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/017321.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stephan Greer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stephan Greer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/writers-hub\/the-ins-and-outs-of-gobbledygook-a-writers-perspective\/\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/writers-hub\/the-ins-and-outs-of-gobbledygook-a-writers-perspective\/\",\"name\":\"The Ins and Outs of Gobbledygook, A Writers Perspective - Crowd Content - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/writers-hub\/the-ins-and-outs-of-gobbledygook-a-writers-perspective\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/writers-hub\/the-ins-and-outs-of-gobbledygook-a-writers-perspective\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/017321.jpg\",\"datePublished\":\"2014-06-09T16:53:01+00:00\",\"dateModified\":\"2014-10-09T20:57:38+00:00\",\"author\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/97e0345869bd0c0c9bc30f1e8f5812db\"},\"description\":\"More than just a funny word, gobbledygook is a term used to define overly intellectualized or needlessly sophisticated content. 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