{"id":2369,"date":"2014-06-03T17:29:13","date_gmt":"2014-06-03T17:29:13","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=2369"},"modified":"2022-11-29T13:00:49","modified_gmt":"2022-11-29T18:00:49","slug":"5-must-knows-for-image-marketing","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/5-must-knows-for-image-marketing\/","title":{"rendered":"5 Must Knows for Image Marketing"},"content":{"rendered":"

\"5The extraordinary\u00a0<\/span>rise of Instagram, Pinterest and Snapchat<\/a>\u00a0wasn’t the result of happenstance.<\/span><\/p>\n

Nowadays, visual marketing is becoming big business due to its extraordinary potential. According to a study by KISSmetrics, photo-augmented content gets\u00a053% more Facebook Likes and 84% more click-throughs<\/a>\u00a0than mere text.<\/p>\n

The reality is that images\u00a0can double page views<\/a>\u00a0overnight. If you’d like to successfully leverage image marketing, you’ll need to keep the following tips in mind.<\/p>\n

1. Ditch the Clich\u00e9s<\/h2>\n

If you’ve spent more than 30 minutes on the web in the past year, you’ve no doubt witnessed\u00a0countless examples of lazy photography<\/a>\u00a0on a variety of sites.<\/p>\n

Using stock images to convey a message won’t work. Any visual material should be striking, unique and relevant to the subject at hand.<\/p>\n

You’ll need to either take photos yourself or hire a competent professional to do the job.<\/p>\n

2. Tell a Story in Pictures<\/h2>\n

Whatever your goal may be with a particular image, you need to do more than simply show off some hardware or visually back up a concept.<\/p>\n

Instead, you should focus on using your images to\u00a0convey a narrative<\/a>. Draw the reader in with an image that resonates emotionally with the desired target audience.<\/p>\n

The best images speak for themselves without the need for any explanation.<\/p>\n

3. Clearly Imply Utility<\/h2>\n

If you’re using platforms like\u00a0Instagram<\/a>\u00a0or\u00a0Pinterest<\/a>\u00a0to improve the standing of your business, you can’t be vague regarding what you bring to the table.<\/p>\n

Your visuals need to show consumers using your products in realistic, relatable scenarios that make sense.<\/p>\n

Better yet, you should ideally provide examples of novel uses for your hardware, software or services that ordinary users might not have thought of already.<\/p>\n

4. Include the General Public<\/h2>\n

User-generated content is clearly the next step in marketing ROI maximization. Combined with image-centric social media, it can kick things up a notch in unexpected ways.<\/p>\n

Instagram is the\u00a0fastest\u00a0growing social network<\/a>\u00a0at the moment, a development that underscores the potential of image sharing as a promotional tool.<\/p>\n

You need to get users on board with the idea of sharing your multimedia content with their peers. Run contests and other audience participation promotions to prime the sharing pump.<\/p>\n

5. Give Images Inherent Value<\/h2>\n

Nothing promotes rabid sharing like a visual that’s more than just a pretty picture. Think\u00a0infographics, visual how-to guides and flowcharts<\/a>.<\/p>\n

If an image explains how to solve a problem or can act as a handy reference, it’s far more likely to go viral.<\/p>\n

Ultimately, virality is the end goal of any visual marketing effort. Add an artistic flair to your helpful images to make them stand out.<\/p>\n

Putting Visuals to Good Use<\/h2>\n

Implementing the preceding strategies will require you to familiarize yourself with more specific tactics like graphic quotes and color psychology.<\/p>\n

Learning to use online apps like\u00a0Pixlr<\/a>\u00a0and\u00a0Fotor<\/a>\u00a0to optimize your photos for any given situation is equally clutch.<\/p>\n

The main takeaway is that visual marketing is booming in a big way nowadays and it will become all the more effective in the coming years.<\/p>\n","protected":false},"excerpt":{"rendered":"

The extraordinary\u00a0rise of Instagram, Pinterest and Snapchat\u00a0wasn’t the result of happenstance. Nowadays, visual marketing is becoming big business due to its extraordinary potential. According to a study by KISSmetrics, photo-augmented content gets\u00a053% more Facebook Likes and 84% more click-throughs\u00a0than mere text. The reality is that images\u00a0can double page views\u00a0overnight. If you’d like to successfully leverage […]<\/p>\n","protected":false},"author":193,"featured_media":2377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n5 Must Knows for Image Marketing - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"The extraordinary\u00a0rise of Instagram, Pinterest and Snapchat\u00a0wasn't the result of happenstance. 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