{"id":192,"date":"2012-01-05T19:22:11","date_gmt":"2012-01-06T00:22:11","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=192"},"modified":"2019-02-15T18:41:00","modified_gmt":"2019-02-15T23:41:00","slug":"engineering-your-blog-for-business-purposes","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/engineering-your-blog-for-business-purposes\/","title":{"rendered":"Engineering Your Blog for Business Purposes"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-194\" title=\"Blog for Business Purposes\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Business-Blog-3-Men.jpg\" alt=\"Blog for Business Purposes\" width=\"280\" height=\"210\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Business-Blog-3-Men.jpg 400w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Business-Blog-3-Men-150x112.jpg 150w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Business-Blog-3-Men-350x262.jpg 350w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/>After over a decade of explosive growth, blogs have proven themselves  far more than a vanity fad of the new millennium. Blogs will change your  business by reversing the funnel. Instead of blasting an advertising  message out to the masses, your can blog for business and pull prospects  in to your marketing stream.<\/p>\n<p>Like an office reception area, the best business blogs invite prospects  in and make them comfortable, usually by offering information or  entertainment relevant to an ideal customer.<\/p>\n<h4><strong>Blog for Business &#8211; Understand Your Goals<\/strong><\/h4>\n<p>The best business blogs begin with the end in mind and employ a specific  strategy related to their marketing goals. When they blog for business  lead generation, they may use a strong call-to-action in every post.  When blogging for brand recognition and promotion, they will emphasize  subscriptions that lead to repeat visits.<\/p>\n<p>Some businesses use different blogs for different goals, allowing them  to target a variety customers. One blog might generate leads, while  another educates new customers, and a third upsells to repeat customers.<\/p>\n<h4><strong>Blog for Business &#8211; Content Rules<\/strong><\/h4>\n<p>One feature all the best business blogs share is quality content. Once  you clarify the goals for your blog, you need to get back into the frame  of mind of your ideal customer so your blog will offer up the solutions  or diversions this prospect seeks.<\/p>\n<p>Unlike cold prospects who have their guard up when receiving a sales  pitch, blog visitors relax because they control the flow of information.  People who would never pick up and read your brochure cover to cover  will dig deep into the stories you tell when you blog for business.<\/p>\n<h4><strong>Subscription<\/strong><\/h4>\n<p>Prospects need time to make up their minds whether considering a major  purchase or simply agreeing to give up their email addresses. Just as it  may take seven contacts before a customer is ready to sign up for a  recurring lawn service, he may visit your blog seven times before he  subscribes.<\/p>\n<p>If subscriptions are important to your marketing strategy when blogging  for business, be sure that every post has an easy and obvious  subscription button and consider publishing a series of posts on a  similar topic. Readers will be moved to subscribe if they like the  information in the first post they read and do not want to miss future  posts.<\/p>\n<h4><strong>Less Is More<\/strong><\/h4>\n<p>When you look at the best business blogs, you see that they have learned  not to overwhelm their readers with too many choices. You may want to  take some of the navigation off the front page and create a &#8220;Start Here&#8221;  page for new visitors. Make it easy for visitors to find what they need  and then do what you want them to do.<\/p>\n<p>Blogs will change your business when you provide the content that pulls  new customers to your website and then give them compelling reasons to  return.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After over a decade of explosive growth, blogs have proven themselves far more than a vanity fad of the new millennium. Blogs will change your business by reversing the funnel. Instead of blasting an advertising message out to the masses, your can blog for business and pull prospects in to your marketing stream. Like an [&hellip;]<\/p>\n","protected":false},"author":193,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Engineering Your Blog for Business Purposes - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"After over a decade of explosive growth, blogs have proven themselves far more than a vanity fad of the new millennium. Blogs will change your business by\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/engineering-your-blog-for-business-purposes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engineering Your Blog for Business Purposes - Crowd Content - Blog\" \/>\n<meta property=\"og:description\" content=\"After over a decade of explosive growth, blogs have proven themselves far more than a vanity fad of the new millennium. 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