{"id":18487,"date":"2019-01-04T12:45:30","date_gmt":"2019-01-04T17:45:30","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=18487"},"modified":"2023-03-23T22:06:30","modified_gmt":"2023-03-24T02:06:30","slug":"can-you-outsource-landing-page-copywriting-7-things-to-consider-first","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/can-you-outsource-landing-page-copywriting-7-things-to-consider-first\/","title":{"rendered":"Can You Outsource Landing Page Copywriting? 7 Things to Consider First"},"content":{"rendered":"

Landing page copywriting requires a lot of technique infused with a heady dose of artistic flair.<\/p>\n

You need a writer who can convey the best aspects of your product or service to consumers and convince them to buy in; numbers and data work, but only if they\u2019re buoyed by emotion. People want a reason to stop scrolling by and tricking them into clicking through to a web-based snoozefest just isn\u2019t going to cut it.<\/p>\n

With so much at stake, it makes sense to hire a freelance copywriter<\/a> to write your landing page copy, but outsourcing comes with its own unique set of key considerations. Follow these tips for making the most of landing page copywriting services<\/a> and see what high-converting landing pages can truly do.<\/p>\n

ALSO<\/strong> – What is Copywriting and What Are Its Best Practices?<\/a><\/p>\n

1. Hire the Right Person for Your Landing Page Copywriting Job<\/strong><\/p>\n

Many business owners aren\u2019t aware that copywriting and content writing are different<\/a>.<\/p>\n

Copywriters specialize in creating copy closely tied to sales — think ads, landing pages, websites, billboards, brochures and product descriptions — while content writers lean more toward informative writing and storytelling, creating blogs, press releases, white papers, books and so on. Hiring a copywriter who excels at landing pages is a crucial part of properly shaping and sharing your brand\u2019s message and reaching your goals.<\/p>\n

ALSO<\/strong> – Do You Need a Copywriter or a Content Writer?<\/a><\/p>\n

2. Double-Check Whether Your Writer Knows Their Limits<\/strong><\/p>\n

No, I\u2019m not talking about pushing your contractor to eat three squares a day and get decent shut-eye. Some forms of content come with restrictions. Violate them, and the content could be less effective or even unusable. Landing pages often rely on templates that have fixed lengths for text — does your copywriter know what those limits are, and can they write fluid, compelling content that fits?<\/p>\n

Crowd Content lets users build templates that dictate how long each content element can be (either by word or character count), keeping writers on task and ensuring everyone is on the same page.<\/p>\n

3. Be Crystal Clear About Your Offer<\/strong><\/p>\n

Writers who work in the dark rarely submit picture-perfect content. It\u2019s difficult if not impossible to create a high-converting landing page if you don\u2019t understand what the page is supposed to do. Tell your writer:<\/p>\n