{"id":18334,"date":"2018-11-15T16:34:14","date_gmt":"2018-11-15T21:34:14","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=18334"},"modified":"2024-04-25T10:35:20","modified_gmt":"2024-04-25T10:35:20","slug":"smx-east-recap-the-dogs-of-smx-part-two","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/smx-east-recap-the-dogs-of-smx-part-two\/","title":{"rendered":"SMX East Recap + The Dogs of SMX Part Two"},"content":{"rendered":"

It\u2019s hard to believe it\u2019s been 2 weeks since SMX East wrapped up in NYC.<\/p>\n

We were there exhibiting and showing off our self-serve content marketplace<\/a> as well as our fully-managed enterprise writing services<\/a>.<\/p>\n

It was a great experience for a number of reasons. We loved meeting hundreds of great folks at the conference and hearing directly what\u2019s working well for them with SEO and PPC .<\/p>\n

We also had the opportunity to check out a number of awesome sessions. SMX went above and beyond presenting a great lineup of speakers this year, and I\u2019d really encourage you to check out the slides they\u2019ve made available to see if any of the presentations can help you out.<\/p>\n

A couple of presentations that I particularly enjoyed were:<\/p>\n

Solving Complex SEO Problems<\/strong><\/h2>\n

by Hannah Thorpe<\/p>\n

Solving Complex SEO Problems By Hannah Thorpe<\/a> <\/strong> from Search Marketing Expo – SMX<\/strong><\/div>\n

This presentation was awesome, and I think really captured where SEO is heading. Hannah goes in-depth discussing how Google is becoming a discovery engine, versus just a search engine. Be sure to check this out for some great advice on how you can optimize for discovery as well.<\/p>\n

SEO Diagnostics \u2013 How to Identify Complex SEO Issues<\/strong><\/p>\n

by Arsen Rabinovich<\/p>\n

SEO Diagnostics; How to Identify Complex SEO Issues By Arsen Rabinovich <\/strong> from Search Marketing Expo – SMX<\/strong><\/div>\n

It\u2019s probably not surprising that most of the sessions I really enjoyed were in the SEO track. Arsen did a great job with this presentation and provides a great framework for identifying and resolving SEO issues that arise. I found his section on \u201cSEO Triage\u201d especially valuable.<\/p>\n

Creating High-Value City Pages That Delight Visitors and Drive Traffic<\/strong><\/p>\n

by me<\/p>\n

Creating High-Value City Pages That Delight Visitors and Drive Traffic By CrowdContent <\/strong> from Search Marketing Expo – SMX<\/a><\/strong><\/div>\n

I was thrilled to get the chance to talk about creating high-value city pages<\/a> at this year\u2019s SMX East. We had a great attendance, many thoughtful questions and a number of people came and chatted with us about city pages after.<\/p>\n

The Dogs of SMX \u2013 Part Two<\/h2>\n

We first introduced our \u201cDirector of Content Barketing\u201d dog bandannas earlier this year at SMX Advanced<\/a>, and we were handing them out again at SMX East!<\/p>\n

People seemed to love them, and we actually gave away every bandanna we brought with us. It was really fun to chat with people about our furry friends, and many of them were kind enough to send us photos of their dogs sporting their new bandannas.<\/p>\n

Here\u2019s the collection of photos we\u2019ve received:<\/p>\n

\"Maggie\"
Maggie<\/figcaption><\/figure>\n
\"DqclQZTXQAASTIa\"
Snow<\/figcaption><\/figure>\n
\"Maddie\"
Maddie<\/figcaption><\/figure>\n
\"Keek\"
Keek<\/figcaption><\/figure>\n
\"Lucy\"
Lucy<\/figcaption><\/figure>\n
\"Abby\"
Abby<\/figcaption><\/figure>\n
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Director of barketing \ud83d\ude02 #benji #dogsofnyc #dogsofnewyork #mommysboy #happydog #maltipoo #dailybarker #ruffpost #happy #directorofbarketing #dogsofinstagram #dogsofinsta #newyork #smx<\/a><\/p>\n

A post shared by Benji<\/a> (@leongbenji) on