{"id":18121,"date":"2018-10-30T11:54:49","date_gmt":"2018-10-30T15:54:49","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=18121"},"modified":"2019-10-25T13:25:56","modified_gmt":"2019-10-25T17:25:56","slug":"ebook-the-complete-guide-to-creating-city-pages-for-seo","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/seo\/ebook-the-complete-guide-to-creating-city-pages-for-seo\/","title":{"rendered":"[Ebook] The Complete Guide to Creating City Pages For SEO"},"content":{"rendered":"<p>Local SEO.<\/p>\n<p>It\u2019s kind of a big deal, and so are city pages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18127 size-large\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/city-pages-big-deal-620x348.jpg\" alt=\"City pages are kind of a big deal\" width=\"620\" height=\"348\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/city-pages-big-deal-620x348.jpg 620w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/city-pages-big-deal-320x180.jpg 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/city-pages-big-deal-768x431.jpg 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/city-pages-big-deal.jpg 890w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>And, with good reason \u2013 over 50% of Google searches now show local intent.<\/p>\n<p>That\u2019s a massive amount of traffic and it\u2019s absolutely critical that businesses that rely on local customers have a strategy that captures this traffic.<\/p>\n<p>Local SEO is a rather big field that includes tactics like:<\/p>\n<ol>\n<li>Creating and optimizing Google My Business (GMB) pages<\/li>\n<li>Tracking placement in Google\u2019s \u201cLocal Pack\u201d<\/li>\n<li>Managing local citations<\/li>\n<li>Getting placement in local business directories<\/li>\n<li>Creating city pages to rank in SERPs for locally focused keywords<\/li>\n<\/ol>\n<p>In essence, local SEO can be called any tactic that helps attract locally focused searchers organically.<\/p>\n<p>There\u2019s a wealth of information about items 1 through 4, but not a lot about creating city pages.<\/p>\n<p>At Crowd Content we\u2019ve been working with clients for several years to <a href=\"https:\/\/www.crowdcontent.com\/services\/local-seo-city-pages\/\">create high-quality city pages<\/a> to help them rank for valuable local keywords and convert visitors in those locales to clients. To date, we\u2019ve created tens of thousands of these pages for hundreds of clients.<\/p>\n<p>With that, we\u2019ve seen what works well for these pages, and, what doesn\u2019t work so well.<\/p>\n<p>We\u2019ve taken what we\u2019ve learned, gathered advice from some of our expert SEO friends at companies like Avis-Budget, GreenPal , and SEMrush, and written our latest ebook \u2013 <a href=\"https:\/\/try.crowdcontent.com\/city-pages\/?utm_source=blog\">\u201c<strong>The Complete Guide to Creating City Pages for SEO \u2013 How to Create Engaging City Pages at Scale That Will Delight Visitors, Drive Traffic and Get You More Business.<\/strong>\u201d<\/a><\/p>\n<h2>What\u2019s Inside the Ebook?<\/h2>\n<p>Not to toot our own horn too much, but this ebook contains everything you\u2019d need to know to create amazing city pages at any scale.<\/p>\n<p>This includes:<\/p>\n<ol>\n<li>Doing keyword research<\/li>\n<li>Developing a template<\/li>\n<li>Choosing your content mix for your pages<\/li>\n<li>Gathering resources and data sources<\/li>\n<li>Example topics to cover by industry<\/li>\n<li>Keyword placement within your template<\/li>\n<li>Determining appropriate content length<\/li>\n<li>Creating these pages at scale<\/li>\n<li>Examples of high-performing city pages<\/li>\n<\/ol>\n<p>We\u2019re confident that if you have questions about city pages, you\u2019ll find the answers in <a href=\"https:\/\/try.crowdcontent.com\/city-pages\/?utm_source=blog\">this ebook<\/a>.<\/p>\n<h2>Why Did We Write This Ebook?<\/h2>\n<p>I mentioned before, but there isn\u2019t a ton of info available about creating good city pages. And, they\u2019re really important for a lot of businesses.<\/p>\n<p>We still see companies trying to create what are in effect\u201d <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2721311?hl=en\">doorway pages<\/a>\u201d, offering little unique content to visitors and putting them at risk of being penalized by Google (see \u2013 Google\u2019s doorway page penalty).<\/p>\n<p>Often, you\u2019ll see nearly identical content on each city page with only the city name swapped out.<\/p>\n<p>This isn\u2019t good for the company or their visitors.<\/p>\n<p>So, we\u2019ve created <a href=\"https:\/\/try.crowdcontent.com\/city-pages\/?utm_source=blog\">this ebook<\/a> to help companies create city pages that deliver huge value to their visitors, and help them drive local traffic to their sites.<\/p>\n<p>Whether you need to design a city page program from scratch, or just want some pointers to improve your current program, we hope you\u2019ll find this ebook a valuable resource<\/p>\n<p>If you have any questions about city pages, feel free to reach out.<\/p>\n<p><strong>Also Read<\/strong> &#8211; <a href=\"https:\/\/www.crowdcontent.com\/blog\/2018\/07\/03\/design-implement-local-landing-page-seo-program\/\">How to Design and Create a Local Landing Page Program<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Local SEO. It\u2019s kind of a big deal, and so are city pages. And, with good reason \u2013 over 50% of Google searches now show local intent. That\u2019s a massive amount of traffic and it\u2019s absolutely critical that businesses that rely on local customers have a strategy that captures this traffic. Local SEO is a [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":18208,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Ebook] The Complete Guide to Creating City Pages For SEO - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"Check out this free ebook to learn how to create high-quality city pages at scale. Covers everything you need to succeed from planning through publishing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/seo\/ebook-the-complete-guide-to-creating-city-pages-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Ebook] The Complete Guide to Creating City Pages For SEO - Crowd Content - Blog\" \/>\n<meta property=\"og:description\" content=\"Check out this free ebook to learn how to create high-quality city pages at scale. Covers everything you need to succeed from planning through publishing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdcontent.com\/blog\/seo\/ebook-the-complete-guide-to-creating-city-pages-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Crowd Content - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-30T15:54:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-10-25T17:25:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/city-pages1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"938\" \/>\n\t<meta property=\"og:image:height\" content=\"445\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Eric Hoppe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hoppe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/seo\/ebook-the-complete-guide-to-creating-city-pages-for-seo\/\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/seo\/ebook-the-complete-guide-to-creating-city-pages-for-seo\/\",\"name\":\"[Ebook] The Complete Guide to Creating City Pages For SEO - Crowd Content - Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/seo\/ebook-the-complete-guide-to-creating-city-pages-for-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/seo\/ebook-the-complete-guide-to-creating-city-pages-for-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/city-pages1.jpg\",\"datePublished\":\"2018-10-30T15:54:49+00:00\",\"dateModified\":\"2019-10-25T17:25:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/201170a4e0d6a4ed12bb54dbe2ac948e\"},\"description\":\"Check out this free ebook to learn how to create high-quality city pages at scale. 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