{"id":17338,"date":"2018-07-03T19:06:27","date_gmt":"2018-07-03T23:06:27","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=17338"},"modified":"2021-03-09T11:22:31","modified_gmt":"2021-03-09T16:22:31","slug":"design-implement-local-landing-page-seo-program","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/seo\/design-implement-local-landing-page-seo-program\/","title":{"rendered":"How to Design and Implement A Local Landing Page SEO Program"},"content":{"rendered":"

How often do you go to Google to search for something like “auto mechanic in Seattle” or “pharmacy in 10019?” If you’re like most people, the answer is probably quite often; <\/span>89 percent of people<\/span><\/a> do local searches at least once a week, with 58 percent searching locally once a day on average.<\/span><\/p>\n

[Free Ebook] The Complete Guide to Creating City Pages For SEO – How to Create Engaging City Pages at Scale That Will Delight Visitors, DriveTraffic and Get You More Business<\/a><\/p>\n

Local searches also drive sales: <\/span>50 percent of smartphone users and 34 percent of computer or tablet users<\/span><\/a> who perform local searches make a purchase within a day.<\/span><\/p>\n

The bottom line is — local traffic is significant and valuable. Many businesses are taking advantage of this through local SEO, which most often revolves around creating and managing their Google My Business (GMB) profile and local citation building. That\u2019s important, but it does miss a couple things:<\/span><\/p>\n

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  1. A lot of organic traffic goes to search results beneath the \u201clocal pack\u201d — the local results and map section pictured below. The amount of traffic going to the local pack varies a lot by industry with some industries like restaurants seeing most traffic going to the local pack, whereas rehabilitation centers see significantly less.<\/span>\"Photo2. <\/span>If you don\u2019t have a physical location for each location you service, you can\u2019t create a GMB account for that location — and that means missing out on local traffic<\/span><\/li>\n<\/ol>\n

    This represents a huge lost opportunity — for you and your potential customers.<\/span><\/p>\n

    To capitalize on this opportunity, many businesses create local landing pages<\/a> (often called city or state pages) to rank for these local searches and connect with customers in those markets. <\/span><\/p>\n

     <\/p>\n

    Why Local Landing Pages Matter<\/span><\/h2>\n

    Local landing pages can benefit your business in multiple ways, but the biggest benefits are:<\/span><\/p>\n

      \n
    1. Search traffic: Ranking for keywords with local intent so your pages show up directly beneath the local pack<\/span><\/li>\n
    2. Better engagement: Connect with your local customers by sharing information relevant to their area<\/span><\/li>\n
    3. More leads: Companies with more landing pages get a higher number of leads than those with fewer landing pages<\/span><\/li>\n
    4. Competitive advantage: In many industries, creating local landing pages is not a widely used tactic or it\u2019s done poorly, which means you can leapfrog your competition<\/span><\/li>\n<\/ol>\n

      \"Dwight<\/h3>\n

      Increased Search Traffic<\/span><\/h3>\n

      There\u2019s a huge amount of search traffic with local intent on the major search engines, predominantly Google. Capturing that local traffic can prove challenging, especially for businesses that don’t take advantage of all local SEO opportunities available to them. <\/span><\/p>\n

      Google My Business, for example, only allows address listings for the area where a business has a physical location, leaving your brand out in the cold if you don’t have multiple brick-and-mortars but you do service multiple areas.<\/span><\/p>\n

      The inability to create a Google My Business page for other relevant areas only means you won\u2019t appear in the local pack.<\/span><\/p>\n

      While many searchers will click on a result in the map, many folks searching for \u201cmechanic in Seattle\u201d are still going to scroll down to see the traditional search results.<\/span><\/p>\n

      If you can\u2019t be in the local pack, creating content that ranks for these traditional search results is your best shot at capturing local intent traffic. And, if you are in the local pack, you can still benefit from increased exposure.<\/span><\/p>\n

       <\/p>\n

      Better Engagement<\/span><\/h3>\n

      Local landing pages provide an easy way to communicate location-specific information and target regional trends, landmarks, neighborhoods and characteristics that may be the tipping point for a shopper on the fence or those customers not in your immediate location. <\/span><\/p>\n

      For many customers, knowing that a business has a strong connection to their community can make a world of difference to their decision-making process and who they actually end up working with.<\/span><\/p>\n

      Take our example of someone looking for a mechanic in Seattle. If that person landed on the homepage of a large auto service business with a long list of locations and only found contact info for the their nearest branch, how strong of a local connection has been made?<\/span><\/p>\n

      On the other hand, if they find information such as:<\/span><\/p>\n