{"id":16292,"date":"2018-01-02T17:00:10","date_gmt":"2018-01-02T22:00:10","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=16292"},"modified":"2021-03-10T06:54:22","modified_gmt":"2021-03-10T11:54:22","slug":"build-brilliant-content-strategy-6-easy-steps","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/build-brilliant-content-strategy-6-easy-steps\/","title":{"rendered":"How to Build a Brilliant Content Strategy in 6 Easy Steps"},"content":{"rendered":"\n<p>Have you ever had a nightmare where you wandered in the desert for days choking on sand and gasping for water, but try as you might, you never seem to get off the same dune you\u2019ve been endlessly trudging up? A scene from A Far Place? When you\u2019re covering your channels in content without a comprehensive content strategy in place, you\u2019re bringing that dry nightmare to life. Content strategy is your oasis.<\/p>\n\n\n\n<p>Piece together a blueprint, and suddenly you\u2019ve given yourself the gift of direction. Here\u2019s how to quench marketing thirst with content strategy in six easy steps.<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"16292\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Discover+the+six+simple+steps+to+creating+a+winning+%23content+strategy.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F16292&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">Discover the six simple steps to creating a winning #content strategy.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=Discover+the+six+simple+steps+to+creating+a+winning+%23content+strategy.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F16292&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Stick Out Like a Sore Thumb<\/strong><\/h2>\n\n\n\n<p>Who are you?<\/p>\n\n\n\n<p>What is your differentiator? Your content strategy is built on a foundation of personality. Every blog, social media post, white paper, video and infographic has to exude the key characteristics that make you <em>you<\/em>.<\/p>\n\n\n\n<ul><li>Why should consumers choose you over the competition?<\/li><li>What are your brand&#8217;s best qualities?<\/li><li>What can you offer that no one else can?<\/li><li>What are you absolutely not?<\/li><\/ul>\n\n\n\n<p>If you\u2019re having trouble boiling down your brainstorming into a coherent bit of brand identity, follow the leaders. Disney is the \u201cHappiest Place on Earth.\u201d Kentucky Fried Chicken is \u201cFinger Lickin\u2019 Good.\u201d Burger King says you can \u201cHave it your way.\u201d Wheaties is the \u201cBreakfast of Champions.\u201d<\/p>\n\n\n\n<p>Each slogan was chosen to epitomize what that brand feels sets it apart from crowd &#8212; happiness, irresistible grub, customization and a cereal for winners, respectively.<\/p>\n\n\n\n<p>So, decide who you are and let that let shine unapologetically bright.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Go on Record with Your Goals<\/strong><\/h2>\n\n\n\n<p>A great content strategy delivers killer ROI, but you can\u2019t understand what you\u2019re getting in return for your investment if you don\u2019t measure results. And those results don\u2019t have meaning unless you have a clear-cut goal.<\/p>\n\n\n\n<p>Sometimes, you have to think backward, and smart marketing often starts with a target before slowly building the content crossbow eventually used to hit the bull&#8217;s-eye. Do you want customers? Do you want to increase conversion percentages? Maybe you want to sell more of a certain product or increase your visibility with an untapped demographic.<\/p>\n\n\n\n<p><strong>More From Meghan: <a href=\"\/\/blog.crowdcontent.com\/2017\/12\/05\/8-companies-that-have-great-content-for-every-stage-of-the-funnel\/\">7 Companies That Have Great Content for Every Stage of the Funnel<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Stalk Your Target Demographic<\/strong><\/h2>\n\n\n\n<p>Once you know who you are and what you\u2019re trying to accomplish, you need to understand the group of consumers who are going to help you reach the next step. Here\u2019s where we flip everything on its head. Yes, it\u2019s normal to wonder what <strong><em>we<\/em><\/strong> need from customers or how much <strong><em>we<\/em><\/strong> can make, but your content strategy will be far more productive if you swap out the \u201cwe we\u201d for a lot of \u201cyous\u201d.<\/p>\n\n\n\n<ul><li>What can our brand do for <strong><em>you<\/em><\/strong>?<\/li><li>What do <strong><em>you<\/em><\/strong> need from a company in [fill in the industry]?<\/li><li>If you read our blog every day, what would <strong><em>you<\/em><\/strong> hope to find?<\/li><\/ul>\n\n\n\n<p>That <strong><em>you<\/em><\/strong> is your target demographic, and it\u2019s time you got to know them. Climbing out of your own bum and positioning your brand as the solution for your consumers\u2019 problems is the magic wand of marketing. Go wave it (the wand, not your bum).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Create Quality Content<\/strong><\/h2>\n\n\n\n<p>It breaks my heart when I see an otherwise strong brand send out subpar content.<\/p>\n\n\n\n<p>When you build a website and join social media platforms, your online content becomes an extension of (and in some cases a replacement for) your brick-and-mortar business. Keywords and titles are your customer service, drawing people in. Subheaders are your aisle endcaps, snagging peoples as they stroll (or scroll) by. Organization matters. Color is essential. Quality is crucial.<\/p>\n\n\n\n<p>Please, hire a skilled writer and opt for quality over quantity. Studies have repeatedly shown that more frequent blogging drives inbound traffic up exponentially, but if those blogs suck, all you have is a bigger audience for your showcase of shame.<\/p>\n\n\n\t\t<div class=\"ss-ctt-wrapper ss-ctt-style-4\" data-ss-post-id=\"16292\" data-nonce=\"f285974be7\">\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=It%27s+not+enough+to+just+build+a+%23content+strategy%3B+it+has+to+be+customer-centric+for+it+to+be+successful.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F16292&#038;via=crowdcontent\" class=\"ss-ctt-tweet\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">It&#8217;s not enough to just build a #content strategy; it has to be customer-centric for it to be successful.<\/a>\n\n\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=It%27s+not+enough+to+just+build+a+%23content+strategy%3B+it+has+to+be+customer-centric+for+it+to+be+successful.&#038;url=https%3A%2F%2Fwww.crowdcontent.com%2Fblog%2Fwp-json%2Fwp%2Fv2%2Fposts%2F16292&#038;via=crowdcontent\" class=\"ss-ctt-link\" data-title=\"Click to Tweet\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t<span>Click to Tweet<\/span>\n\t\t\t\t<svg class=\"ss-svg-icon\" aria-hidden=\"true\" role=\"img\" focusable=\"false\" width=\"32\" height=\"32\" viewBox=\"0 0 24 24\"><path d=\"M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z\"><\/path><\/svg>\t\t\t<\/a>\n\n\t\t<\/div><!-- END .ss-ctt-wrapper -->\n\n\t\t\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Be the Droid They\u2019re Looking For<\/strong><\/h2>\n\n\n\n<p>While you\u2019re hard at work writing content that doesn\u2019t suck, always return to the <strong>you<\/strong> we were hammering home before. What does your core audience want to read? The answer may not be quite what you think.<\/p>\n\n\n\n<p>Say you have an eco-friendly carpet cleaning company. Clearly, you should create content that talks about the benefits of a clean carpet and why some soap chemicals are bad, but that\u2019s only a starting point. Consider your ideal consumer as a holistic being rather than limiting your perception of them to their interactions with you. Someone who\u2019s interested in your business probably also reads about organic recipes, all-natural beauty products, animal rescue fundraisers and green living upgrades for old homes. Create content answering those questions, add in long-tail keywords and eye-catching visuals, publish and promote strategically and watch new customers come to you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Nurture, Nourish and Never Give Up<\/strong><\/h2>\n\n\n\n<p>Speaking of publishing and promoting. . .<\/p>\n\n\n\n<p>If you share a link to your new blog on Facebook and nobody sees it, did your post really happen? If you cover the same topic four blogs in a row, is your brand really about anything else? If you take a passive approach to promotion, will your audience ever find you? (&#8220;Only Zuckerberg knows,&#8221; you might think, but the answer is, &#8220;Probably not.&#8221;)<\/p>\n\n\n\n<p>To get the biggest bang for your content buck, you need three things:<\/p>\n\n\n\n<ol><li>An editorial calendar to organize your topics and publishing schedule<\/li><li>Some budget for paid social promotion<\/li><li>A network of channels you can use to cross-promote the heck out of every new piece of collateral<\/li><\/ol>\n\n\n\n<p>Go. Find your audience where they live. Show them why you matter. Success awaits.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever had a nightmare where you wandered in the desert for days choking on sand and gasping for water, but try as you might, you never seem to get off the same dune you\u2019ve been endlessly trudging up? A scene from A Far Place? When you\u2019re covering your channels in content without a [&hellip;]<\/p>\n","protected":false},"author":283,"featured_media":16330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Build a Brilliant Content Strategy in 6 Easy Steps - Crowd Content - Blog<\/title>\n<meta name=\"description\" content=\"A comprehensive content strategy is a foundational step to ensure your content marketing succeeds. 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