{"id":16276,"date":"2017-12-20T16:00:01","date_gmt":"2017-12-20T21:00:01","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=16276"},"modified":"2019-02-06T08:13:15","modified_gmt":"2019-02-06T13:13:15","slug":"scaling-content-as-a-platform-technology","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/scaling-content-as-a-platform-technology\/","title":{"rendered":"Scaling Content as a Platform Technology"},"content":{"rendered":"

I\u2019m talkin\u2019 mighty oaks from little acorns grow<\/span><\/i><\/h4>\n

Both the internet and entrepreneurship are growing at groundbreaking speeds, but brands trying to scale often run face first into the giant brick wall that is content scaling. All businesses have to nail a three-part process to succeed: traffic, content, monetization. It seems easy enough to accomplish a trio of tiny tasks, but time and time again, I hear the same pain point making its ugly self known.<\/span><\/p>\n

I meet up with people at conferences, on planes and other places. Upon learning what I do, all confess that they\u2019ve run into a stumbling block on their way to scaling content output: Where there should be a system for progressive content creation, there\u2019s only a black hole the size of my bank account after a weekend away with the ladies<\/span>.<\/span><\/p>\n

[ctt template=”4″ link=”0Uu5a” via=”no” nofollow=”yes”]Need to scale your content creation? Choose a technology-first project to get the job done on time. [\/ctt]<\/p>\n

It\u2019s not surprising, really. Hiring an in-house team is costly and time-consuming; the hiring process itself is a major distraction, and there\u2019s the need for workspace, computer terminals, health insurance workers\u2019 compensation, and so on. It adds up. The other option is contracting freelancers on an individual basis. This scenario involves less overhead, but you\u2019re still onboarding writers willy-nilly. There\u2019s also no guarantee they\u2019ll stay for any length of time, which could leave you chasing your own tail.<\/span><\/p>\n

All those concerns are very real, but the biggest issue I\u2019m often confronted with is that the management side of content scaling is a real pain in the . . . assets. Ideation, content creation, writer communication, developing and emailing project briefs, editing — it all takes an inordinate amount of time. That’s time you aren’t spending with clients, making sales or jumping in a pile of money.<\/span><\/p>\n

Related: How My Dog Helps Me Convert Leads Into Sales – And How It Relates To Content Marketing<\/a><\/strong><\/p>\n

That\u2019s why I love working with a technology-first platform that helps clients scale in real time.<\/span><\/p>\n