{"id":16062,"date":"2017-12-06T07:30:00","date_gmt":"2017-12-06T12:30:00","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=16062"},"modified":"2024-04-25T10:35:19","modified_gmt":"2024-04-25T10:35:19","slug":"semrush-webinar-2017","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/","title":{"rendered":"[WEBINAR] Crowd Content &#038; SEMRush: Learn the Secret to Creating Killer Product Descriptions"},"content":{"rendered":"<p>The webinar took place on December 7, 2017, but you can watch a recording of it below:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/oKa1XY1v2bU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>Writing product copy for large eCommerce companies is one of Crowd Content\u2019s specialties, and we do it a lot. In fact, we\u2019ve written over 100,000 product descriptions to date.&nbsp;You learn a lot when you do something 100,000 times, so we\u2019re <a href=\"https:\/\/www.semrush.com\/webinars\/lessons-from-writing-100000-product-descriptions-what-converts-and-what-ranks\/\">joining forces with SEMrush<\/a> to share what we\u2019ve learned.<\/p>\n<p><a href=\"https:\/\/www.semrush.com\/webinars\/lessons-from-writing-100000-product-descriptions-what-converts-and-what-ranks\/\">Join us on December 7th at 9am PST<\/a> to hear about what leading eCommerce companies are doing in regards to:<\/p>\n<ol>\n<li>Keyword research<\/li>\n<li>Duplicate content issues<\/li>\n<li>Prioritizing content projects<\/li>\n<li>Mapping keywords to content based on intent<\/li>\n<li>Using templates to create keywords en masse<\/li>\n<li>Product description length<\/li>\n<li>Writing style<\/li>\n<\/ol>\n<p>[ctt template=&#8221;4&#8243; link=&#8221;3Z74r&#8221; via=&#8221;no&#8221; nofollow=&#8221;yes&#8221;][WEBINAR] Sprucing up your eCommerce site? Join us on Thursday, December 7 to learn how the experts do it. [\/ctt]<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.semrush.com\/webinars\/lessons-from-writing-100000-product-descriptions-what-converts-and-what-ranks\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-16229\" src=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Lessons-From-Writing-100000-Product-Descriptions-620x310.png\" alt=\"Lessons From Writing 100,000 Product Descriptions\" width=\"620\" height=\"310\" srcset=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Lessons-From-Writing-100000-Product-Descriptions-620x310.png 620w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Lessons-From-Writing-100000-Product-Descriptions-320x160.png 320w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Lessons-From-Writing-100000-Product-Descriptions-768x384.png 768w, https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/Lessons-From-Writing-100000-Product-Descriptions.png 1024w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<p>Crowd Content CEO Clayton Lainsbury will deliver a quick presentation exploring all these topics, and we\u2019ll then have an open roundtable discussion with several eCommerce experts:<\/p>\n<ul>\n<li>Paul Lovell \u2013 Head of Search at Pricesearcher<\/li>\n<li>Mike McManus \u2013 Digital Marketing Specialist at Marketing Labs<\/li>\n<li>Greg Shuey \u2013 Managing Partner at Stryde eCommerce Marketing<\/li>\n<li>Rick Dickson \u2013 Director of Content and Data Governance at Office Depot<\/li>\n<\/ul>\n<p>This experienced group will discuss the industry best practices covered in the presentation and will also answer questions from the audience.<\/p>\n<p>If you\u2019d like to hear what these experts advice and get your questions answered, make sure you <a href=\"https:\/\/www.semrush.com\/webinars\/lessons-from-writing-100000-product-descriptions-what-converts-and-what-ranks\/\">register for the webinar on SEMrush\u2019s site<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The webinar took place on December 7, 2017, but you can watch a recording of it below: &nbsp; Writing product copy for large eCommerce companies is one of Crowd Content\u2019s specialties, and we do it a lot. In fact, we\u2019ve written over 100,000 product descriptions to date.&nbsp;You learn a lot when you do something 100,000 [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":16205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_stopmodifiedupdate":false,"_modified_date":"","footnotes":""},"categories":[16],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[WEBINAR]: Learn the Secret to Creating Killer Product Descriptions<\/title>\n<meta name=\"description\" content=\"The webinar took place on December 7, 2017, but you can watch a recording of it below: &nbsp; Writing product copy for large eCommerce companies is one of\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[WEBINAR]: Learn the Secret to Creating Killer Product Descriptions\" \/>\n<meta property=\"og:description\" content=\"The webinar took place on December 7, 2017, but you can watch a recording of it below: &nbsp; Writing product copy for large eCommerce companies is one of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"Crowd Content - Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-06T12:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-25T10:35:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/twitter.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Eric Hoppe\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Hoppe\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/\",\"name\":\"[WEBINAR]: Learn the Secret to Creating Killer Product Descriptions\",\"isPartOf\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/twitter.png\",\"datePublished\":\"2017-12-06T12:30:00+00:00\",\"dateModified\":\"2024-04-25T10:35:19+00:00\",\"author\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/201170a4e0d6a4ed12bb54dbe2ac948e\"},\"description\":\"The webinar took place on December 7, 2017, but you can watch a recording of it below: &nbsp; Writing product copy for large eCommerce companies is one of\",\"breadcrumb\":{\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/#primaryimage\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/twitter.png\",\"contentUrl\":\"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/twitter.png\",\"width\":1024,\"height\":512,\"caption\":\"twitter\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/www.crowdcontent.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"[WEBINAR] Crowd Content &#038; SEMRush: Learn the Secret to Creating Killer Product Descriptions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#website\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/\",\"name\":\"Crowd Content - Blog\",\"description\":\"Content Creation Advice You Can Actually Use\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.crowdcontent.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/201170a4e0d6a4ed12bb54dbe2ac948e\",\"name\":\"Eric Hoppe\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/3d15e3fa41d1978aef57425f410e1c66?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/3d15e3fa41d1978aef57425f410e1c66?s=96&d=blank&r=g\",\"caption\":\"Eric Hoppe\"},\"description\":\"Eric has been working in marketing and product management for over a decade with companies in the software, eCommerce and content creation spaces. He\u2019s particularly drawn to both content marketing and SEO and is excited that the two areas are increasingly converging. While he\u2019s pretty serious about marketing, he does love to drop a great dad joke on occasion.\",\"url\":\"https:\/\/www.crowdcontent.com\/blog\/author\/eric-hoppe\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"[WEBINAR]: Learn the Secret to Creating Killer Product Descriptions","description":"The webinar took place on December 7, 2017, but you can watch a recording of it below: &nbsp; Writing product copy for large eCommerce companies is one of","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/","og_locale":"en_US","og_type":"article","og_title":"[WEBINAR]: Learn the Secret to Creating Killer Product Descriptions","og_description":"The webinar took place on December 7, 2017, but you can watch a recording of it below: &nbsp; Writing product copy for large eCommerce companies is one of","og_url":"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/","og_site_name":"Crowd Content - Blog","article_published_time":"2017-12-06T12:30:00+00:00","article_modified_time":"2024-04-25T10:35:19+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/twitter.png","type":"image\/png"}],"author":"Eric Hoppe","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Eric Hoppe","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/","url":"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/","name":"[WEBINAR]: Learn the Secret to Creating Killer Product Descriptions","isPartOf":{"@id":"https:\/\/www.crowdcontent.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/#primaryimage"},"image":{"@id":"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/twitter.png","datePublished":"2017-12-06T12:30:00+00:00","dateModified":"2024-04-25T10:35:19+00:00","author":{"@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/201170a4e0d6a4ed12bb54dbe2ac948e"},"description":"The webinar took place on December 7, 2017, but you can watch a recording of it below: &nbsp; Writing product copy for large eCommerce companies is one of","breadcrumb":{"@id":"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/"]}]},{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/#primaryimage","url":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/twitter.png","contentUrl":"https:\/\/www.crowdcontent.com\/blog\/wp-content\/uploads\/sites\/16\/twitter.png","width":1024,"height":512,"caption":"twitter"},{"@type":"BreadcrumbList","@id":"https:\/\/www.crowdcontent.com\/blog\/news\/semrush-webinar-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/www.crowdcontent.com\/blog\/"},{"@type":"ListItem","position":2,"name":"[WEBINAR] Crowd Content &#038; SEMRush: Learn the Secret to Creating Killer Product Descriptions"}]},{"@type":"WebSite","@id":"https:\/\/www.crowdcontent.com\/blog\/#website","url":"https:\/\/www.crowdcontent.com\/blog\/","name":"Crowd Content - Blog","description":"Content Creation Advice You Can Actually Use","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.crowdcontent.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-CA"},{"@type":"Person","@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/201170a4e0d6a4ed12bb54dbe2ac948e","name":"Eric Hoppe","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/www.crowdcontent.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/3d15e3fa41d1978aef57425f410e1c66?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3d15e3fa41d1978aef57425f410e1c66?s=96&d=blank&r=g","caption":"Eric Hoppe"},"description":"Eric has been working in marketing and product management for over a decade with companies in the software, eCommerce and content creation spaces. He\u2019s particularly drawn to both content marketing and SEO and is excited that the two areas are increasingly converging. While he\u2019s pretty serious about marketing, he does love to drop a great dad joke on occasion.","url":"https:\/\/www.crowdcontent.com\/blog\/author\/eric-hoppe\/"}]}},"acf":[],"_links":{"self":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts\/16062"}],"collection":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/comments?post=16062"}],"version-history":[{"count":1,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts\/16062\/revisions"}],"predecessor-version":[{"id":37835,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/posts\/16062\/revisions\/37835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/media\/16205"}],"wp:attachment":[{"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/media?parent=16062"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/categories?post=16062"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.crowdcontent.com\/blog\/wp-json\/wp\/v2\/tags?post=16062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}