{"id":15157,"date":"2017-07-25T10:00:40","date_gmt":"2017-07-25T14:00:40","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=15157"},"modified":"2021-04-15T13:10:58","modified_gmt":"2021-04-15T17:10:58","slug":"the-secrets-to-getting-the-most-out-of-your-social-media-infographics","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/social-media\/the-secrets-to-getting-the-most-out-of-your-social-media-infographics\/","title":{"rendered":"The Secrets to Getting the Most Out of Your Social Media Infographics"},"content":{"rendered":"\n

Our recent post on infographics<\/a> covered best practices and tips for choosing the right format to get your message across. Once you’ve done the work to create quality content and paired it with smart, relevant images and your social media infographics are still not getting traction, it might simply be an issue of legibility.<\/p>\n\n\n\n

Building Social Media Infographics for Specific Platforms<\/h2>\n\n\n\n

According to a Vennage study<\/a>, infographics and other original visual content perform much better than GIFs, memes and stock photos when it comes to engagement. They even outpace videos, presentations and charts, making them something many content marketers want to integrate into social media strategies. The problem is that complex visual elements don’t always play well on social platforms, partly because of image size limitations.<\/p>\n\n\n\n

If you want to upload an entire infographic to a social network, realize that the platform may crop or resize it. Platforms that don’t rely on a square image typically resize the image to fit a required width and then proportion the height accordingly.<\/p>\n\n\n\n

On Facebook, for example, if you upload an image that’s 1024 x 512 pixels, it’s converted to an image that’s 470 x 235 pixels. Most of the time, the difference isn’t a big deal. Infographics filled with images and icons, though, might be hard to read when uploaded to social.<\/p>\n\n\n\n

To avoid this problem, start your infographic design at the appropriate width for each site.<\/p>\n\n\n\n

Optimal Widths for Social Media Infographic Images<\/h4>\n\n\n\n