{"id":14323,"date":"2018-04-03T10:30:26","date_gmt":"2018-04-03T14:30:26","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=14323"},"modified":"2021-03-09T13:07:03","modified_gmt":"2021-03-09T18:07:03","slug":"the-framing-effect","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/the-framing-effect\/","title":{"rendered":"The Framing Effect: How to Positively Influence Audience Response to Content"},"content":{"rendered":"

In my past life in corporate management, a VP once told me, “How you write about metrics is almost as important as the numbers themselves.” You can present the exact same facts nuanced in different ways and receive completely opposite reactions. Putting that advice into action meant the difference between being able to hire more staff and being subject to a hiring freeze; it also made my life a lot easier because it reduced the number of phone calls and emails senior management made in response to my reports.<\/p>\n

It was years before I realized this tactic had a name, and that it was commonly used in marketing. It’s known as the framing effect, and it involves using common cognitive biases to influence how people respond to information.<\/p>\n

[ctt template=”4″ link=”GTMR2″ via=”yes” nofollow=”yes”]The framing effect – it involves using common cognitive biases to influence how people respond to information. Are you leveraging this in your #content?[\/ctt]<\/p>\n

How Does the Framing Effect Work?<\/h2>\n

The framing effect works when marketers or others present data in the most compelling way for their audience. Most human decision making comes with inherent bias, and framing plays on that bias in some manner.<\/p>\n

Consider this example:<\/p>\n