{"id":13353,"date":"2016-10-11T16:59:59","date_gmt":"2016-10-11T16:59:59","guid":{"rendered":"https:\/\/crowdcontent.com\/blog\/?p=13353"},"modified":"2023-09-15T08:00:00","modified_gmt":"2023-09-15T12:00:00","slug":"secret-content-tips-great-writers-know","status":"publish","type":"post","link":"https:\/\/www.crowdcontent.com\/blog\/content-marketing\/secret-content-tips-great-writers-know\/","title":{"rendered":"Secret Content Tips Only Great Writers Know"},"content":{"rendered":"

Check out these writing tips to reassure potential customers and increase conversions.<\/h2>\n

Whether it\u2019s a new product or service customers aren\u2019t sure they want, or a purchase they are hesitant about because of negative online reviews, explore these top ways to reassure customers and build consumer confidence.<\/p>\n

\"seomeme\"<\/p>\n

Target Audience or Customers: What\u2019s the Difference?<\/h3>\n

Customers are random. Your target audience is specific. Quick Sprout recommends<\/a> gearing your writing around the language and specific subject matter that will reach that particular audience. Your wording will be different whether you are selling to new first-time moms or tech professionals. This approach will help with SEO and it will help build consumer confidence. Consider these two audiences\u2026<\/p>\n

New mom audience<\/strong><\/p>\n

With moms, you need lingo and wording geared around babies, bath time, nursing, sleeping through the night, binkies, onesies, and so forth.<\/p>\n

Tip:<\/strong> Go to mom blogs like Parenting.com or Babybump.com for wording that can help streamline your writing. Also be sure to watch your wording. New<\/strong> moms don\u2019t want tips on \u201cWhat to Expect if You\u2019re Expecting.\u201d They\u2019re already <\/em>new moms, right?<\/p>\n

Tech professional audience<\/strong><\/p>\n

With tech professionals, while you might have to nurse them<\/em> on new tech gadgets, your wording will be completely different. It\u2019s more tech savvy. Check out articles in C-Net or Mashable to help with specific wording to match your client\u2019s audience.<\/p>\n

Tip:<\/strong> Be careful with writing articles like \u201c10 Ways to Get Started<\/strong> with Digital Marketing,\u201d if it\u2019s anticipated that your audience is already expert <\/strong>marketers.<\/p>\n

Yup. Your jargon needs to be more centered, technical and audience-driven, so make it read like you know<\/em> this stuff\u2026<\/p>\n

\"website-page-visit-time-graph\"<\/p>\n

Pack Quality Content into the First 15-Seconds<\/h3>\n

Neil Patel suggests<\/a> that articles that will convert readers into customers need to be worded differently<\/em>. On average, about 55% of readers will give only 15-seconds to an article before putting it down. That\u2019s why wording is crucial.<\/p>\n

We know firsthand that sometimes keyword phrasing can be killers and so can word counts, but don\u2019t fill<\/strong> articles with fluff that the customer can quickly turn away from. The client reading your description, blog or other type of article will know their stuff, so to build trust, give them quality\u2026 especially<\/em>in the first<\/strong> paragraph and the last <\/strong>paragraph. These are essentially where people will do the most reading.<\/p>\n

Also think about the reader\u2019s age, gender, education level, profession, and more importantly, the problem <\/strong>they are facing that\u2019s bringing them to your description, blog, or other type of article\u2026and that\u2019s next.<\/p>\n

\"BRICK\"<\/p>\n

Assess Pain-Points<\/h3>\n

One way to reach customers is with wording that targets pain-points. Charbeat\u2019s Tony Haile researched<\/a> that of 2 billion random page views on over 500,000 articles, only about half didn\u2019t bounce or close out the page<\/strong>.<\/p>\n

We wrote last week about using negative CTAs that help solve a customer\u2019s problem. A negative CTA can be, \u201cWorried about your subscriptions? Here\u2019s how to get more clicks now!\u201d Likewise, with descriptions, articles and blogs, there may be a pain-point. This can be an area where the customer has a need or problem, but you also have to see it from the standpoint of the client. The client may want to generate more revenue, increase sales, minimize noise in social media platforms, and so forth.<\/p>\n

Topics that gear your writing around these pain-points can lead to higher conversions when you give the resolution to a problem. The reader and potential customer wants to be reassured that you<\/strong> understood them<\/strong> and now they\u2019re ready to buy.<\/p>\n

Here\u2019s an example:<\/p>\n

We know you\u2019re tired of shopping for new tires. That\u2019s why Pep Boys has all-season tires with the deepest treads. 100% guaranteed reliable and you won\u2019t need them rotated or changed for up to 5-years with our full warranty. Take 10% off your online purchase today!<\/em><\/p>\n

While giving the description, article or blog, always be mindful to not get too wordy or drag on. The goal is to be informative and lead up to a link or CTA that will take them to the next level:<\/p>\n